Introduction
The catering industry is an important industry that stabilizes growth, promotes consumption, expands employment and benefits people's livelihood, plays an important role in increasing tax revenue and prospering the market, and is an important part of the real economy. In recent years, as digital technology has become more and more prominent in its universal value, digitalization has become an important direction for the marginal efficiency improvement and industrial transformation and upgrading of the catering industry.
Business Background
With the rapid development of technology and the increasing competition in the market, digital transformation has become one of the key factors for the success of the catering industry. Through digital marketing, it can not only help catering brands improve customer experience, but also effectively expand market share, reduce costs and increase efficiency, and it is also an inevitable choice.
Industry pain points
With the continuous change of the market environment, the catering industry is facing the following problems:
1) The catering industry is highly competitive, and the cost of acquiring new traffic is high;
2) It is difficult for traditional marketing models to attract target new users;
3) It is difficult to lock customers online and offline, and it is difficult to increase the number of customers, so it is a key challenge to enhance the stickiness of old users, show brand characteristics, and enhance brand quality.
From the perspective of industry development characteristics, the catering industry has entered an era of new operating models with new product services and new technologies as breakthroughs.
Solution
Biff's digital service platform is widely linked with consumers through digital marketing, helping catering companies to observe the effects of digitalization more intuitively and significantly.
With digital marketing scenario solutions as the core and Internet technology as the drive, the platform helps restaurant companies accurately reach young users and meet the needs of young users through diversified digital marketing methods. Build a bridge for user interaction, create a new topic environment, and help restaurant enterprises improve the quality and efficiency of online marketing.
Biff's digital marketing advantages
Reach out to young users with precision
Improve user experience and retain users
Experiential marketing, easy to achieve the integration of quality and efficiency
Online marketing campaigns have a wider reach
Multi-platform** spreads faster
Get more revenue at a lower cost
Biff broke through traditional marketing methods and used e-sports events as tentacles to narrow the distance between catering brands and young users. Through online all-round publicity, we can efficiently reach the target user group, let more young people understand the brand, increase marketing touchpoints, and attract the attention of young users in the consumer market.
At the same time, focusing on the event itself, Biff can effectively help restaurant companies improve user stickiness, promote the frequency of old users entering the store, repeatedly reach target users, and inject strong power into brand digital marketing through normalized community marketing.
Service value
Biff digital service platform passedDifferentiated digital marketingto meet the in-depth and diversified marketing needs of the brand. Through customized services and strong ecological traffic support, it helps brands expand customer acquisition touchpoints, achieve a wide range of contact points for interested users, and contribute to the **, customer acquisition and conversion of car companies and dealers, and create value-added benefits.
Biff digital service platform
Catering industry service case - outside the riverside city
Biff's digital service platform through a variety of digital marketing creative play. With e-sports events as tentacles, forOutside the riverside cityTailor-made to"Esports + Creativity".digital solutions for the theme. Help brands focus on target customer groups, create an immersive user experience, effectively achieve service upgrades and consumption upgrades, enhance user stickiness, and bring new growth points to brand marketing.
Use the event as a tentacle to link users.
Diversified forms of communication help brands**.
The digital transformation of brands is inseparable from the integrated development of online and offline. In this event, Biff helped the brand outside the city to be strong and enhance the influence of the event in an all-round way through various online marketing promotions. Under the **, Biff carried out a personalized atmosphere layout around all the participating stores outside the riverside city to attract the attention of offline users. Through the parallel of "online + offline", a more obvious scale effect is generated.
Through multi-dimensional digital operation methods, Biff helps Jiangbian City to accurately target the target audience and build a full-dimensional young communication scene. Enhance users' perception of the brand concept, comprehensively enhance the brand image and activity volume, bring a new experience to target users, and effectively help Jiangbian City to achieve brand digital marketing upgrades.
In the future, BIFF digital marketing service platform hopes to create diversified digital marketing activities through friendly cooperation with more partners and multi-dimensional digital marketing strategies, so as to provide more new momentum for brand development, economic growth and cultural innovation, and realize two-way empowerment with brands.