After achieving good results during this year's Spring Festival, the first weekend after the resumption of work ushered in the centralized release of a batch of new films, but the market response of these films was unexpected.
The publicity and distribution team was basically decoupled from "Removing the Three Evils Around the Week", while the pirated Taiwanese films became the indisputable box office champions of the resumption of work, and also won a bumper harvest of word-of-mouth and box office.
At the same time, the famous star Zhang Jin's latest work "Strange Knife" suffered a dismal box office, with a single-day box office of only 160,000 yuan, ranking 15th on the list, and even the copycat horror film "Midnight Room 6" can surpass it.
Why did Zhang Jin suffer such a huge failure in "Strange Knife", and what is this movie like?
Although the box office of "Strange Knife" was unsatisfactory, in the comment area, almost all the reviews were four-star and five-star praise, and the audience used words such as "cool", "burning" and "fried" to describe the fight scenes, which clearly shows that the audience's love for the movie is irrepressible.
One of the reasons why this drama has attracted the love and praise of the audience is its strong cast.
Zhang Jin is a well-known actor across the Taiwan Strait, he has played important roles in "The Grandmaster", "Ip Man 3" and "Slaying the Wolf 2", and is loved by netizens for his handsome fighting performance, and is even nicknamed "suit**".
Geng Le's performance in this play is quite good, both the fight scenes and the acting skills are impressive.
And Jiang Luxia, Liu Hua, Feng Lei, Liu Fengchao, Zhu Shimao and other actors who performed with him should not be underestimated.
In addition, the production lineup of the show is equally strong. Director Li Wei is Zhang Yimou's royal assistant director, and has participated in the filming of films such as "On the Cliff", "One Second", and "Solid as a Rock", and follows Zhang Yimou. Whether it is his resume or ability, he must have a prominent position in the mainland director circle.
The film's screenwriter, Li Meng, is also a well-respected veteran in the industry, and her film "Article 20" is still in theaters today, and she has also worked with Zhang Yimou.
Li Wei and Li Meng were very attentive in creating this drama, and Li Meng especially performed well in shaping the attributes and personalities of the characters, making the characters lifelike; The storyline is concise and crisp, without any muddle.
In addition, director Li Wei was also very careful in the production process of the film, not only the number of scenes is amazing, but also a real fight, and there is no use of stand-ins and special effects.
At the same time, in order to meet the audience's expectations for the first mystery, the crew also specially made a real Mo knife and designed a complete action logic for it.
However, the reality is that the "you get what you work for, you get what you get" rule doesn't apply to all situations.
Sometimes, people may get something for nothing, or they may have a meagre harvest after hard work, and unfortunately, "Strange Knife" belongs to the latter.
The film's failure was blamed by many on the lead actor Zhang Jin.
Zhang Jin has been playing the role of a villain since he became popular, and in "The Grandmaster", he played the ruthless villain character "Ma San".
In the movie "Slaying the Wolf 2", Zhang Jin fought fiercely with Wu Jing and Tony Jia, two opponents at the peak of their athletic skills, and his attack was ruthless and neat, so he was praised by the audience and was known as "suit".
In the movie "Ip Man 3", Zhang Jin's character Zhang Tianzhi showed an excellent performance without restrictions, leaving an extraordinary impression on the audience.
Zhang Jin won the Academy Award for Best Supporting Actor for his role as "Ma San" in the movie "The Grandmaster", which was the first award in his career, and it was also his first taste of fame and a happy moment in the spotlight.
Since then, he has been restless and eager to pursue more. Therefore, he can no longer be willing to continue to play supporting roles, and he dreams of becoming the leading actor.
After the release of the movie "Ip Man 3", he got the opportunity to play the leading actor, which can be described as "belated".
Zhang Jin profoundly shaped the image of Zhang Tianzhi in "Ip Man 3", which aroused the commercial sensitivity of director Huang Baiming, so he decided to shoot Zhang Tianzhi's story line alone.
The first movie starring Zhang Jin "The Biography of Ip Man: Zhang Tianzhi" was released and achieved 1The box office income of 300 million is a good performance for a small-budget movie.
However, Huang Baiming was not satisfied with this result, and then he tailored a new movie for Zhang Jin, and this time he invested even more money, inviting the famous MMA player Spider-Man "Anderson Silva" to co-star with Zhang Jin in the opposite role.
The box office of "Kowloon Undefeated" was only 18.77 million, with a Douban score of 3 points, and Huang Baiming suffered a heavy loss.
Huang Baiming finally realized the characteristics of Zhang Jin's "box office insulator" from this painful defeat, so he kept a respectful stay away from him.
With this failure, Zhang Jin's resource situation also declined sharply, and in the following year, he did not participate in any other works except for a guest appearance in "Ip Man 4".
Zhang Jin participated in the variety show "Brother Who Overcame Difficulties", and through this opportunity, his career was successful again.
Subsequently, he received an invitation to shoot a movie "Wolves". However, it is a pity that even with the ** of variety shows, Zhang Jin is still labeled as a "box office insulator".
Although "Wolf Pack" brought together many well-known actors such as Li Zhiting and Jiang Luxia, it only achieved a box office income of 28.68 million in the end.
Subsequently, the newly released movie "Strange Knife" attracted much attention. In order to break the situation of "unable to succeed" at the box office and prove that he has the ability to carry the beam, Zhang Jin, who has always shown a handsome and cold image, also resolutely put down his figure, actively competed to show off on social ** before and after the release of the movie, and participated in the roadshow activities organized by the organizers, and worked tirelessly to travel around the country.
At the next film press conference, he picked up the microphone again and showed his singing talent, which can be said to be dedicated.
However, it is a pity that the box office of this film on the first day after its release is only a hundred thousand, and even the result of tens of millions of box office may be difficult to achieve, so it can be said that a big hit has become a distant dream.
Zhang Jin has been defeated repeatedly, and his experience of picking up the big beam is thought-provoking, is his failure just because of "bad luck and bad fate"?
Among the many films starring Zhang Jin, only "Ip Man Gaiden: Zhang Tianzhi" has grossed more than 100 million US dollars, and later when summarizing the success of this film, people agreed that it is crucial to capture the influence of the popular IP "Ip Man", which highlights the importance of IP, an important element of the film's success.
Picking a popular IP means that you are invisibly locking in a huge potential audience, so many film and television companies and producers are willing to adapt the hit ** into a film and television work, and the popular film and television work will usually launch a series of sequels.
"Removing the Three Evils Everywhere" is currently being screened in theaters and is a recent success story. The name of the actor in this high-quality masterpiece is not Zhou Chu, but Chen Guilin.
So why is the movie called "Eliminate the Three Evils Around the World"?
"Eliminate the Three Evils Everywhere" is a Chinese folk tale that has been passed down for a long time, and is widely known in the north and south of the river.
Therefore, the film is named "Eliminate the Three Evils Around the Corner", which not only fits the theme of the story, but also arouses the association of many people who have heard the story as a child, and stimulates their curiosity about the content of the movie. This is the charm of popular IPs.
Zhang Jin's acting experience has not aroused the curiosity of the audience, not only because of his lack of IP, but also because he has not yet formed his own unique characteristics.
Observing those well-known martial arts stars, they all have unique and distinctive personal characteristics, such as Bruce Lee's roar in fights"Jeet Kune Do"The martial arts philosophy embodied in it, with solid muscles as steel and extraordinary explosiveness.
Jackie Chan's fighting style is unique, and the plot is humorous and witty.
Jet Li showed gorgeous and charming martial arts moves.
We've found that the more prominent an actor's personality is, the more deeply they can influence the audience and the easier it is for them to achieve extraordinary achievements.
And what about Zhang Jin? When he took off that suit, what could make the audience remember it and unforgettable?
Nowadays, there is a word often mentioned in the entertainment industry: personality. Many agencies and celebrities have recognized that actors not only need to play roles, but also create their own persona.
Only by setting our own image can we make a deep and clear impression on others in the shortest possible time.
However, Zhang Jin's image seems too monotonous, almost like only a suit. Perhaps, Zhang Jin should consider taking off that suit and embracing his career in another way.