The cost is 30 million, and the pre-sale is only 160,000, Zhang Jin tried his best, what is the problem with "Strange Knife".
In the case of the new film not as expected last weekend.
On February 28, there is not even a new film on the market that has a single-day box office of more than 30 million, whether it is "Article 20" or "Flying Life 2", the box office is **, and Jia Ling's "Hot and Hot" is even more sloppy. The market is in dire need of new films.
And this weekend's 8 new films have become the key.
"Mrs. Spider: Super Awake" hit the street, and "Eliminate the Three Evils Everywhere" is a dark horse?
Although there are many new films this week, most of them are small and medium-budget productions, and the attention is very low.
At present, the only three new films that are quite popular are "Mrs. Spider: Super Awake", "Removing the Three Evils Around the Corner" and "Strange Knife".
In recent years, Hollywood has been particularly fond of feminist films, and the 2023 "Barbie" winning the global box office crown is a shot in the arm for this genre. But female superhero movies are not a good business, and the previous "Captain Marvel 2" set the worst box office record in Marvel film history.
This "Lady Spider: Super Awake" is not far behind.
I believe the audience can guess the story of the movie, it is nothing more than the awakening of the female Spider-Man, and then in recent years, superheroes must also form a group, so they joined several other Spider-Women, and they beat the male villain Poison Spider together.
The entire film cost only $80 million to make, and there are hardly any big action scenes.
It's almost all the face of superheroes and Hollywood special effects blockbusters, only 23% of Rotten Tomatoes in North America, and the overseas box office is less than 80 million US dollars, such bad movies are still washing up in the mainland market, and most of them are praised by Samsung on Douban, which really makes people laugh and cry, but the real audience will not buy it, as of 16 o'clock on February 28, the pre-sale box office of the movie is only 220,000.
"Removing the Three Evils Around the World" is an action masterpiece released in Taiwan, China in 2023.
There is nothing wrong with the plot and action of the movie, and even the jokes, the most surprising thing is that the scale of the movie is quite large, and there are many restrictive scenes, but the current news is that the film is 134 minutes long and uncut, which is definitely a big hit.
But there is also a big problem with the movie, "Removing the Three Evils Around the Week" was released in the mainland more than half a year late, and the online version of the movie has been flying all over the sky.
It may seriously affect the cinema box office of the movie, which is currently 8880,000, and the proportion of pre-rehearsal films on the first day was 197%, is the most promising new film this weekend.
And the most disappointing thing this weekend was "Strange Knife".
The cost is 30 million, and the pre-sale is only 160,000, Zhang Jin tried his best, what is the problem with "Strange Knife".
This year's "No One in My Eyes 2" is regarded as the key work of Xie Miao rushing to the theater line, which was originally filmed in the theater market, but due to the high cost of theater publicity, he returned to the online platform for premiere, fortunately, Xie Miao has a very high appeal, and the current online box office has broken through 14 million, and the final online box office is about 50 million.
And "Strange Knife", which is also produced by Taochang, still chose to be released in theaters.
This may be because the filmmaker has a certain confidence in Zhang Jin's box office appeal, in recent years, Chinese-language action films have declined, and action actors are even more scarce, and Zhang Jin, as the first villain, has also begun to have male protagonist works, although the reputation of "Wild Beast", "Kowloon Undefeated" and "Wolves" is not outstanding, but the box office is tens of millions, and even "Ip Man Biography: Zhang Tianzhi" broke through 1300 million.
"Strange Road Crazy Knife" was originally positioned as an online university, inviting Geng Le, Xia Meng, Jiang Luxia, Liu Hua, Liu Fengchao, Feng Lei, Zhu Shimao and many other stars to help star, with a production cost of more than 30 million, which is the ceiling lineup of the current Internet University.
It's a pity that it doesn't seem to work this time.
As of 16 o'clock on February 28th, the pre-sale box office of "Strange Knife" was only 160,000, and the proportion of pre-rehearsal films on the first day is only 39%。It can be seen that the theater chain has insufficient confidence in Zhang Jin's film.
It is foreseeable that the box office of the cinema chain may not exceed 10 million!
Why? What's the problem with "Strange Knife"?
The background of the movie is that the world was in turmoil at the end of the Tang Dynasty, King Qi was ready to seize power and usurp the throne, and sent a top killer to hunt down and kill the only son of the prince.
The plot of the movie is actually very cliché, and the biggest selling point is undoubtedly Zhang Jin's action scenes.
Mo knife is a two-sided bladed knife, one zhang long! Weighing fifteen pounds, it is a big killer weapon of the Tang Dynasty army, there are few movies to show this kind of weapon before, judging from the trailer, Zhang Jin is worthy of being a martial arts athlete, a Mo knife that is dancing and dancing, wide open and closed, full of aura. From this point of view, "Strange Knife" is definitely a must-see for action movie fans.
However, the box office of Zhang Jin's works in recent years has shown a downward trend.
In 2017, the box office of the first male protagonist work "Wild Beast" broke 67.81 million, and "Zhang Tianzhi" in 2018 broke 1300 million, when everyone thinks that a new action star is rising, the box office of "Kowloon Undefeated" in 2019 is only 18.77 million, and the box office of "Wolf Pack", which will be popular in 2022, is only 28 million, you must know that the cost of this film is over 100 million.
The box office fiasco of "Wolves" made Zhang Jin transform into a big online filmed "Strange Knife".
In addition, in recent years, comedies in the mainland market have become absolutely mainstream, and this kind of tough guy action movie has almost no attention, and most of the audience is concentrated in the online market.
The poor box office of "Strange Knife" is also expected.
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