There is a stalk on the Internet: The whole network is looking for one who has never bought Li Jiaqi, Wei Ya, Simba, Guangdong couple, rainbow couple, Xiao Yang, Chen Sanwaste...Are there any people who sell the goods in the above Internet celebrity live broadcast rooms? This Internet meme is to tell everyone how powerful the live broadcast of Internet celebrity anchors is to cut leeks, which means that the whole network should not find anyone who has not bought something in the Internet celebrity live broadcast room, which also reflects the disgust and negative image of the head anchors who monopolize traffic on the Internet** and netizens. 
On the evening of March 5, when Crazy Brother Yang was live broadcasting, he communicated with fans about the live broadcast plan for 2024. Brother Xiao Yang said that this year's entertainment live broadcast will be reduced, and if there is a special event with goods, he will also consider letting the apprentices do live broadcasts with crazy Brother Yang's big account of more than 100 million fans.
After the news came out, the topic of Brother Xiao Yang's return to the live broadcast of entertainment immediately became a hot search, and at the same time, another topic of Brother Xiao Yang falling out of the top 20 of the list of goods was also on the hot search, which corroborates Brother Xiao Yang's plan to tell fans to basically withdraw from live broadcast with goods in 2024.
According to the statistics of the short ** platform, Xiao Yang's account will basically remain at about four or five places in 2023, with monthly sales of about 500 million yuan, and in January this year, Xiao Yang's sales of goods will be 52.8 billion, and there is no crazy Brother Xiao Yang in the recently announced TOP20 list of talents with goods in February 2024, after Brother Xiao Yang's ranking fell to 20.
Three sheep official website map).Why did Brother Xiao Yang decide to return to entertainment live broadcast and reduce live broadcast with goods? Doesn't his Three Sheep Network Company pay attention to live streaming?
Cha Yu believes that there are the following logics behind Xiao Yang's decision to return to entertainment live broadcasting:
First, under the pressure of the salary payment of so many employees and slice editors of Brother Xiao Yang's company, Brother Xiao Yang can basically quit the live broadcast with goods by himself, which shows that Brother Xiao Yang's Three Sheep Company is very profitable in live broadcasting.
Second, Brother Xiao Yang is just an individual who has basically withdrawn from the live broadcast with goods, and in 2024, he will pay more attention to the company's live broadcast with goods, and his energy will turn to make the company's live broadcast with goods bigger.
Third, Brother Xiao Yang realized that over-reliance on live streaming of his personal account was a systemic risk for the company, and in 2023, he would have been riddled with the negative of anti-counterfeiting, and reducing his live streaming would make the company safer.
Fourth, Brother Xiao Yang realized that the competition for platform traffic is becoming more and more fierce, and if the company can't do natural traffic, it is difficult to make long-term sustainable profits by relying on paid traffic, and entertainment live broadcast is the best form of live broadcast for natural traffic.
Fifth, Brother Xiao Yang will introduce a large number of top Internet celebrities to join the Three Sheep Company to do live broadcasts in 2023, and then Brother Xiao Yang will do more traffic by doing entertainment live broadcasts, and then direct his traffic to the top Internet celebrities with a large fan base to do live broadcasts.
Sixth, the company's business has not decreased, the company's live broadcast income has not decreased, the meat is in one pot, and at the same time, it can also cultivate more big head anchors and attract more anchors to join the company.
Three Sheep official website map) Now Three Sheep has a group of head anchors in each track, according to Brother Xiao Yang's new strategy, the next step is Brother Xiao Yang's entertainment live broadcast content to obtain traffic, Three Sheep signed a contract with Internet celebrities to bring goods to traffic realization, traffic centralization, and decentralization of goods.
Recently, Brother Xiao Yang also announced another thing to prove Brother Xiaoyang's ambition to do a lot of traffic through entertainment content, Brother Xiao Yang has announced that he will hold an electronic music festival this year, co-branded with the well-known brand VAC, and hold ** festivals across the country.
It doesn't matter who brings the goods, what matters is who has traffic, and Brother Xiao Yang knows that this is the essence of the digital economy era.
Hotspot Engine Program