During the Spring Festival, the domestic cultural and tourism consumption market is a hot scene, especially the "100 cities and 100 districts" financial support for cultural and tourism consumption action plan launched by cultural and tourism departments at all levels and various financial institutions has achieved tangible results.
We are pleased to see that some regions have innovatively launched various forms of measures to promote consumption, which have injected vitality into the recovery and development of the local economy, and are conducive to promoting the transformation and upgrading of the cultural and tourism consumer market. At the same time, the integrated development of cultural tourism, commerce and finance is conducive to cultivating and expanding new consumption and promoting the integrated development of cultural tourism. In summary, it has the following characteristics:
First, all localities have actively responded to the call of the state and launched various policies and financial support measures to promote consumption, which have effectively promoted residents' cultural and tourism consumption and commercial activities.
Second, the pro-consumption policies in most regions have achieved remarkable results, with a high rate of consumption vouchers, booming commercial activities, and a substantial increase in sales, which have injected vitality into the recovery and development of the local economy.
Relevant departments should conscientiously summarize experience and promote the implementation of the "100 cities and 100 districts" cultural and tourism consumption action in a more effective way, so as to promote consumption upgrading, economic development and social stability. It is recommended to focus on the following aspects:
The first is to implement precise policies. According to the consumption status and needs of cultural tourism in different regions, more precise policies to promote consumption will be formulated, and personalized and differentiated financial support and consumption incentives will be implemented.
The second is to further innovate and promote consumption patterns. Give full play to the role of new digital and intelligent technologies, introduce more diverse, convenient and efficient measures to promote consumption, and guide consumers to form good consumption habits.
The third is to increase policy publicity. Enhance the awareness and participation of pro-consumption policies, stimulate consumers' enthusiasm for consumption, and create a good consumption atmosphere.
Fourth, strengthen coordination and cooperation among various departments and regions. We will form a good situation of joint efforts to promote consumption and jointly promote high-quality economic development.
Fifth, strengthen supervision. Strengthen the supervision and evaluation of policies to promote consumption, ensure that policies are implemented in place, the effects are visible, and the legitimate rights and interests of consumers are safeguarded.
Sixth, for provinces and regions located on the border of the motherland, policy support should be increased, and policies to promote consumption and financial support measures should be further introduced to enhance people's confidence in economic recovery and inject greater vitality into local economic development.
Cui Yufan, deputy head of the tourism group of Heilongjiang Provincial Science and Technology Economic Advisory Committee, professor of Heilongjiang University).
Editor-in-charge: Yi Zhuo.