In nature, giant creatures tend to be sluggish, and the same is true in business. When a company is large enough to a certain extent, the response to the outside world will always be half a beat slower.
Liang Rubo mentioned that the bytes have become sluggishNot as sensitive to opportunities as startups, there are two examples to prove it.
The first is microscopic sluggishness, the official editing software of Douyin"Clipping".It has an auto-renewal function, but it is canceled by user feedback. The company discovered the problem early on, but it took a year to fix it.
The second is the macro sluggishness, the semi-annual technical review at the company level, which will not be discussed until 2023gpt, and the large-scale model startups that do well in the industry were founded from 2018 to 2021.
So why do large companies become sluggish and miss out on external opportunities? Zhang Yiming, the founder of Douyin, once pointed out that the reason why large enterprises are sluggish is that they care too much about the competitors in front of them, "don't compete for the sake of competition".
Why do we sometimes turn a blind eye to opportunities? In fact, it is likely that in the process of competition, the mentality has become unbalanced, and it is more inclined to win against the opponent. For example, before Microsoft competed with Google, Microsoft has been aiming to defeat Google for a long time and investing heavily in search. It wasn't until a few years later that I realized that it was the emerging cloud computing that really affected the core business, and the rival was Amazon. In addition to competition, there may be other reasons, such as the desire to succeed, the expectation of going public, and so on. In the case of this kind of mentality, which is not normal, and there is already paranoia and discrimination, the company may become 'blind'. ”
Now it seems that Zhang Yiming's words are simply a prophecy. In recent years, Byte has focused on Douyin, and Douyin has focused on e-commerceAlthough the commercialization process has been significantly improved, it has unconsciously neglected the attention to the frontier field, which is why it has been slow to start paying attention to the AI track.
And the solution given by Liang Rubo is"Focus on a small number of the most important things"., that is, on the premise of doing a good job in the two main businesses of "information platform" and "e-commerce", selectively and actively shrink, for example, in November last year, Byte's large-scale reduction of the game business is one of the manifestations.
Indeed, every company has its own areas of expertise, and in order to forcibly benchmark competitors into unfamiliar areas, it will not only cause a waste of resources, but also ignore some hidden opportunities.
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