iQiyi (iQ), which has eaten the sweetness of original hit dramas, continues to increase its investment in IP.
According to the "China ** Network" on March 4, iQiyi and Seven Cats officially signed a strategic cooperation agreement, and in the future, the two sides will give full play to each other's experience advantages in the culture and film and television industry, and work together to promote the development of high-quality **IP. At the same time, iQiyi reached a strategic cooperation with Seven Cats' Zongheng Chinese Network, focusing on original IP for animation development. In the future, Seven Cats will provide no less than 40 high-quality IPs to iQIYI every year, and work with iQIYI to do in-depth film and television and animation development, greatly accelerating the process of IP screening and production, and helping more good IPs to be seen by users faster. In terms of cooperation with Zongheng Chinese Network, the two sides will also vigorously promote the animation development of many S-level works.
There are many excellent original online writers on the Seven Cats platform, with a wide range of works, covering urban, romance, history, fantasy, Xianxia, apocalypse, suspense, etc. iQIYI has a strong content production strength, relying on the platform's resource integration capabilities, and has continued to create popular content for the audience in recent years. According to the data of the third-party platform Yunhe, in 2023, among the top 10 TV series with effective member content on the whole network, there are 8 TV series on iQiyi. At the same time, iQIYI will commercialize and develop popular self-owned copyright IPs, such as making cultural and creative products around the core role of IP, and co-branding with consumer products. 2023's "Hurricane" and "Lotus Tower" have peripherals and derivatives, and 2022's "Canglan Jue" has been co-branded with Nai Xue's tea.
All in all, most viewers are not loyal to the platform, but to high-quality content. The two-way empowerment of literary IP and film and television will become the mainstream of the future development of the industry, and in this cooperation, iQiyi and Seven Cats will take the lead in promoting the animation of "Jiuyang Martial God" and the film and television development of "Dengque Branch".