Trend reports are coming soon.
Multi-dimensional perspective insight into the new trend of ceramic tiles.
Coming soon. The past 2023 is a year of both risks and opportunities for the ceramic industry.
Unfavorable factors such as the saturation of the domestic market, the increasing pressure on exports, and the increasingly stringent environmental protection regulations have brought many uncertainties and development pressures to the ceramic industry.
For example, in the field of ceramic tiles, data released by the China Building and Sanitary Ceramics Association showed that from January to June 2023, the cumulative output of ceramic tiles fell by 15 year-on-year10%, the monthly output is lower than the same period in 2022, and the decline has narrowed rapidly since March. As of the end of June, the kiln opening rate of the national production line was actually less than 60%.
Although the terminal market has experienced fluctuations from high to low in 2023, it is still difficult to stop the expansion and production boom of ceramic tiles across the country. Coupled with the continuous innovation of ceramic tile enterprises at the product level, boldly integrating elements such as national tide, Chinese style, and oriental aesthetics, it has aroused extreme popularity among consumers in the terminal. From the perspective of consumption, in the post-epidemic era, the consumption needs of end users have begun to become more diversified, and more focused on their own feelings, and the household products not only require the trend of the times, the coexistence of appearance and function, but also the pursuit of cost-effective and emotional demand.
Especially with the continuous improvement of national cultural self-confidence, "national tide products" have also become an important purchase trend for consumers. For example, the "818 Brand & Intangible Cultural Heritage Action" activity planned and launched by Gleiss Tiles, a benchmark enterprise in the field of ceramic tiles, in 2023, not only successfully broke the circle in the terminal with Chinese-style tiles, but also achieved a completion rate of 139 in the five core cities of its national linkage promotion25%, so that the tile people see a new opportunity to counterattack.
According to the data of the "Double Eleven "Guochao" Consumption Questionnaire Survey launched by Sichuan Daily, when buying "Guochao" products, 2487% of respondents pay attention to the cultural elements of "national tide" goods, 2358% of respondents focus on the design of goods, 2338% of the respondents pay attention to the quality of "national fashion" products. Different from the traditional shopping around and pursuing cost performance, respondents pay more attention to the culture and design of the product when choosing "national trend" products.
At the product level, although the national tide has driven the purchase bias, it is still difficult to hide the grim situation of the industry's "first-class war" fighting more and more fiercely. According to the survey, in a ceramic production area in the north, in the past three years (2020-2023), the ceramic tiles of most ceramic enterprises have been in a state of decline, and the ceramic tiles of many ceramic tile categories have fallen by more than 10%, or even more than 20%.
Recently, the Foshan Ceramic Industry Association also released the statistics of the ceramic industry in Foshan City in 2023, showing that the total output of ceramic wall and floor tiles is 74.5 billion square meters, a year-on-year decrease of 77%；The total output of sanitary ceramics is 1822230,000 pieces, a year-on-year decrease of 65%；The total export value of ceramic wall and floor tiles is 1144.7 billion yuan, a year-on-year decrease of 113%；The total export value of sanitary ceramics is 443.3 billion yuan, a year-on-year decrease of 546%。Although the total output has shown a year-on-year decline to varying degrees, this situation is expected to be alleviated in the future under the trend of Foshan ceramic enterprises collectively cultivating the brand and constantly seeking innovation and breakthrough.
It is also the insight into these subtle changes in the industry and users, Grace Ceramic Tiles took the lead in joining hands with Youju Vision to conduct multi-dimensional and all-round in-depth research on the terminal, and will release the "2024 China Ceramic Tile Quality Consumption Trend Insight Report" on the eve of 315, 2024, that is, on March 8.
Multi-dimensional perspectiveInsight into the new trend of ceramic tiles
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In today's market environment, for many colleagues in the field of ceramic tiles, what will be the trend of industry development in 2024? It has become the highlight of everyone's attention.
In this regard, many industry insiders are optimistic that the industry has bottomed out in 2023, and 2024 will enter a comprehensive year. There are also people who firmly believe that with the introduction of a series of policies, the ceramic tile market will be further activated and usher in the dawn of hope.
Not only enterprises, but also for end users, also pay attention to the changes in ceramic tile trends. In recent years, with the fierce competition in the ceramic tile market, it seems to give consumers more choices, but in fact, it has also caused many troubles, such as a variety of brands, **no.
First, the quality is uneven, and the styles are varied.
However, from the perspective of users, consumers are concerned about nothing more than three points, quality and service. So, how can we solve users' consumption concerns while providing professional and cutting-edge purchase suggestions?
The "2024 China Ceramic Tile Quality Consumption Trend Insight Report" to be released on March 8 may allow you to find the answer in your heart.
At that time, Grace Ceramic Tiles will join hands with Youju Vision and a number of industry leaders to carry out in-depth research on hot topics such as consumer portraits, industry status quo and industry trends in the ceramic tile industry, and provide new perspectives and new possibilities for industry colleagues to take the pulse of new trends and new futures of ceramic tiles.
The rules of survival through the cycle
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In the past, although the industry has experienced several market turbulences, Grace Ceramic Tiles has provided an effective boost for its early insight and through the turbulent period of the industry by virtue of its strong support and forward-looking brand strategy.
As the core brand of New Pearl Group, Grace Ceramic Tiles has been deeply engaged in the field of ceramic tiles for more than 20 years, and has always adhered to the product development standards of high quality, high aesthetics and personalized personality to create a functional and artistic texture living space for users.
Thanks to the strong platform advantages and excellent artificial intelligence application capabilities of the new Pearl Group, the parent company of Grace Ceramic Tile has successively established four modern and intensive new building materials production bases in Foshan, Guangdong, Zhaoqing, Jiangxi, and Huanggang, Hubei, with a total area of more than 7,000 acres, more than 50 automated intelligent production lines, and an annual production capacity of more than 200 million square meters.
Among them, the "New Pearl Digital Demonstration Factory" built by the parent company of Grace Ceramic Tiles is based on the industrial Internet platform, and realizes the visual monitoring of the whole factory through 5G communication, big data, cloud computing, AI artificial intelligence, BI assisted decision-making, digital twin and other technologies.
In 2021, the world's longest double-deck kiln - 4158 meters of industry '4The 'Rock Slab Double-layer Kiln in the Era of Digital Intelligence, a benchmark for 0 energy efficiency, settled in the Sanshui Green Production Base of the New Pearl, marking the official commissioning of the group's 5G smart factory and opening a new chapter in the digital and intelligent transformation and development of the manufacturing industry. In November 2023, New Pearl Sanshui 5G Factory won the TECNAwards 2022 Asia "Smart Factory" award, and in November 2023, New Pearl was selected as the "2023 Intelligent Manufacturing Demonstration Factory Unveiling Unit" by the Ministry of Industry and Information Technology of the People's Republic of China.
In January this year, the "New Pearl Double 5G Green Clean Energy Factory Based on Industrial PON", which was jointly participated by New Pearl Group, Aerospace Cloud Network and China Telecom, successfully won the first prize in the national finals of the "Intelligent Manufacturing" special competition.
Behind this series of awards, it also shows that the new Pearl Group has taken the pace of transformation and upgrading of "user-oriented, digital and service-oriented" enterprises by virtue of intelligent manufacturing, which not only promotes the enterprise to leap forward, but also leads the high-quality development of China's building ceramics industry. Therefore, this has also become the hardcore confidence of Grace ceramic tiles in the product quality level.
Not only in the hardware, but also in the innovation of the product. It is also by virtue of these excellent software and hardware conditions, Grace ceramic tiles have frequently won multiple quality certifications and honors, such as national mandatory 3C product certification, ceramic quality product certification, building materials environmental protection product certification, high-tech enterprises, consumer favorite brands, etc.
In the future, with the deepening of development, Grace ceramic tiles will further explore a more diversified enterprise development path while gathering product changes and user needs, and contribute to the development of the industry. This time, the "2024 China Ceramic Tile Quality Consumption Trend Insight Report" will be launched by Grice Ceramic Tile and Youju Vision, which will not only provide a detailed data support for the development of the ceramic tile industry, but also provide a new possibility for the brand development of Grice Tile.
In addition, the new advent of the trend report is bound to benefit end users - it will not only become a treasure trove for users when buying ceramic tiles, but also a professional and attentive consumer ceramic tile purchase guide.
Lock in March 8, 2024, and look forward to the new release of the "2024 China Ceramic Tile Quality Consumption Trend Insight Report"!