1. The purpose, content and method of market research in the natural medicine industry
1.The purpose of market research.
Market research refers to the process of collecting, collating, analyzing, and interpreting market-related information and data in order to solve specific market problems or meet specific market needs. The purpose of market research is to help market players (such as enterprises, consumers, etc.) make correct market decisions, improve market efficiency and competitiveness, and promote the healthy development of the market.
The purpose of the market research for the natural medicine industry is mainly as follows:
Understand the development status and trends of the natural medicine industry, including market size, structure, distribution, competitive landscape, supply and demand relationship, consumption characteristics, policies and regulations, technical level, innovation ability, development potential, etc.;
Evaluate the market opportunities and risks of the natural medicine industry, including changes in market demand, changes in market competition, changes in market environment, changes in market systems, etc., as well as the impact of these changes on market players and coping strategies;
Develop market strategies and plans for the natural medicines industry, including market positioning, market objectives, market mix, marketing, market monitoring, market evaluation, etc., as well as the implementation of these strategies and plans and the evaluation of their effects;
Provide market consulting and advice for the natural medicine industry, including the diagnosis of market problems, market demand, market potential mining, market innovation promotion, market coordination promotion, etc., as well as the feasibility and operability of these consultations and suggestions.
2.The content of the market research.
The contents of the market research on the natural medicine industry mainly include the following aspects:
the definition, classification and characteristics of natural medicines, as well as their differences and connections with other medicines;
the industrial chain and value chain of natural medicines, as well as the key players and activities along the industrial chain and value chain;
market demand and supply of natural medicines, as well as the factors and mechanisms affecting demand and supply;
the market** and cost of natural medicines, and the factors and mechanisms that influence ** and cost;
competition and cooperation in the market of natural medicines, as well as the factors and mechanisms affecting competition and cooperation;
market innovation and development of natural medicines, as well as the factors and mechanisms influencing innovation and development;
market regulation and policies for natural medicines, as well as the factors and mechanisms influencing regulation and policies;
market issues and challenges for natural medicines, as well as methods and measures to address them;
The market opportunities and prospects of natural medicines, as well as the conditions and paths to grasp the opportunities and prospects.
3.Methods of market research.
The main methods of market research for the natural medicine industry are as follows:
Literature analysis method: through collecting, sorting, evaluating and citing literature related to the natural medicine industry (such as books, journals, reports, patents, standards, etc.), obtain the basic information and theoretical knowledge of the natural medicine industry, as well as the historical development and current situation of the industry;
Expert Interviews: By inviting, interviewing, exchanging and documenting experts (e.g., academics, researchers, entrepreneurs, managers, policymakers, etc.) related to the natural medicine industry, we can obtain professional insights and lessons learned from the natural medicine industry, as well as the development trends and cutting-edge dynamics of the industry;
Questionnaire method: through the design, distribution, ** and analysis of questionnaires related to the natural medicine industry (such as market research questionnaires, satisfaction questionnaires, opinion questionnaires, etc.), to obtain objective data and subjective evaluation of the natural medicine industry, as well as the demand characteristics and consumption behavior of the industry;
Sample testing method: through the selection, collection, detection and analysis of samples related to the natural medicine industry (such as natural medicine products, raw materials, intermediates, wastes, etc.), the quality indicators and performance parameters of the natural medicine industry, as well as the technical level and innovation ability of the industry;
Data mining method: through the collection, integration, processing and mining of a large amount of data related to the natural medicine industry (such as statistical data, transaction data, network data, social data, etc.), to obtain the regular patterns and hidden information of the natural medicine industry, as well as the market opportunities and risk warnings of the industry;
Scenario analysis: By constructing, simulating, comparing, and evaluating different scenarios related to the natural medicine industry (e.g., best-case, worst-case, best-like, etc.), the likelihood and influencing factors for the future development of the natural medicine industry, as well as the industry's strategic choices and countermeasures.
2. Market research techniques and tools in the natural medicine industry
1.Market research techniques.
Market research technology refers to the general term of technology that uses scientific principles, methods and means to effectively collect, analyze and interpret market information and data in the process of market research. Market research techniques mainly include the following:
Information collection technology: refers to the use of various channels, ways and means in market research to obtain market-related information and data technology, such as network search, database query, literature retrieval, archive review, field investigation, access, mail sending, etc.;
Information analysis technology: refers to the technology of processing, integrating, inducting, reasoning, judging and evaluating the collected information and data by using various theories, models and methods in market research, such as statistical analysis, causal analysis, correlation analysis, regression analysis, cluster analysis, principal component analysis, factor analysis, structural equation model, multi-level model, Bayesian network, neural network, support vector machine, decision tree, random forest, gradient boosting tree, deep learning, etc.;
Information interpretation technology: refers to the use of various logic, rules and standards in market research to analyze the results andConclusionTechniques for illustrating, elaborating, interpreting, and displaying, such as chart making, report writing, presentation production, publishing, patent application, standard setting, etc.
2.Market research tools.
Market research tools refer to the general term of specific instruments, equipment, software, platforms and services required for the use of market research technology in market research. The main market research tools are as follows:
Information collection tools: refers to the tools used to obtain market-related information and data in market research, such as computers, mobile phones, cameras, voice recorders, scanners, printers, copiers, fax machines, projectors, television, radio, newspapers, magazines, books, literature, databases, networks, emails, WeChat, QQ, Weibo, Douyin, Kuaishou, etc.;
Information analysis tools: refer to the tools used to process, integrate, induct, reason, judge and evaluate the collected information and data in market research, such as excel, spss, sas, r, python, matlab, stata, eviews, mplus, amos, lisrel, hlm, winbugs, tensorflow, pytorch, keras, scikit-learn, XGBOOST, LightGBM, CatBoost, etc.;
Information interpretation tool: refers to the information used in market research to analyze the results obtained andConclusionTools for illustrating, elaborating, explaining, and presenting, such as Word, PowerPoint, Visio, Photoshop, Illustrator, Premiere, Audition, LateX, Markdown, HTML, CSS, J**Ascript, PHP, SQL, WordPress, Wix, Weebly, Squarespace, Shopify, Medium, Blogger, WordPress, Wix, Weebly, Squarespace, Shopify, Medium, Blogger, etc.
3. Market research service cases of consulting companies
The consulting company is a company specializing in market research, consulting and training in the natural medicine industry, with a team composed of senior industry experts, market analysts, data scientists and software engineers, providing high-quality market research services for the best institutions, business organizations, scientific research institutions, investment institutions, social groups and other organizations in the natural medicine industry. The following are some examples of market research services provided by consulting firms to clients in the natural medicine industry:
Through literature analysis, expert interviews, questionnaire surveys, data mining and other technologies, the current situation, problems, influences and suggestions of market supervision and policy of natural medicines at home and abroad were collected and analyzed, which provided a reference and basis for the bureau to formulate and improve the market supervision and policy of natural medicines.
Through literature analysis, expert interviews, questionnaire surveys, data mining, scenario analysis and other technologies, the current situation, trends, opportunities and risks of market competition and cooperation in natural medicines were collected and analyzed, and guidance and support were provided for the company to formulate and implement market competition and cooperation strategies for natural medicines.
Through literature analysis, expert interviews, questionnaire surveys, sample tests, data mining, scenario analysis and other technologies, the current situation, potential, needs and challenges of market innovation and development of natural medicines were collected and analyzed, which provided a basis and motivation for the institution to carry out and promote the market innovation and development of natural medicines.
Through literature analysis, expert interviews, questionnaire surveys, data mining, scenario analysis and other technologies, this paper collects and analyzes the current situation, conditions and paths of market opportunities and prospects of natural medicines, and provides reference and suggestions for the institution to carry out and optimize the market investment in natural medicines.