The electricity is lower than the oil, and then spreads.
On February 28, the BYD Glory Edition set sail again, this time it was the turn of the "Han and Tang" army.
* Down-2-30,000 yuan, for example, the Han EV Glory Edition has a total of 4 models, and the price is 1798~24.980,000 yuan; The Han DM-i Glory Edition has a total of 5 models, and the price is 1698~22.580,000 yuan; The price of the 2024 Han DM-P God of War Edition is 25980,000 yuan; The Tang DM-i Glory Edition has a total of 4 models and is priced at 1798~21.980,000 yuan;
Since Qin plus's price reduction has set off a frenzy, the "** war" in the car market has risen one after another. We judged when the Qin Plus Glory Edition was launched, and other Honor Edition models will follow. The protagonists this time are BYD's Han and Tang.
In 2024, we stand at a new point in time.
In the industry, the penetration rate of new energy will continue to rise, and the monthly penetration rate will exceed 50% in 2024. The market seized by new energy was originally oil vehicles, so this year's "oil and electricity war" is still the main theme.
In addition, it is unavoidable that in different regional markets, the penetration rate of new energy varies greatly, and there is always a "wave-like" acceptance generation gap. Then, in a market with a low penetration rate of new energy, the growth opportunities of new energy are also greater.
The core question is how to make more people accept new energy? Actually, the answer is self-evident, ** this card has to be played well. As long as "oil and electricity have the same price", or even "electricity is lower than oil", the penetration rate of new energy will naturally rise.
For example, the ** of the Han DM-i Glory Edition fell to 1698~22.580,000 yuan, has entered the price range of mainstream joint venture B-class cars. In addition, the size of the Han is larger and the fuel consumption is lower, so the competitiveness has been further strengthened.
Don DM-i Glory Edition, given 1798~21.The ** of 980,000 yuan is equivalent to cutting into the 200,000-level SUV market, which also has a greater impact on the joint venture brand.
Speaking of which, consumers are still concerned about a question, why can BYD launch a "** war"?
There are two main reasons: 1. BYD sold 3 million vehicles last year, which has reached a considerable degree of scale effect; 2. BYD has been doing the vertical integration of the whole industry chain, and many parts are made by themselves, especially batteries, and this year, lithium carbonate continues to reduce prices, and the cost of batteries is further reduced, and there is more room for cost reduction.
Therefore, when the "** war" begins, the artillery fire will only become more and more fierce until the real winner is decided.
The glorious version of Han and Tang has been talking about being a "hexagonal warrior".
There is a background, we must understand that the price market where Han and Tang are located occupies a considerable basic market of BYD, and also carries a considerable profit margin, and the impact on the joint venture brand will be very large.
Therefore, Han and Tang attach great importance to the launch of this "Glory Edition" and have also made certain updates to the product.
At the design level, Hantang has introduced the representative colors of the 2024 national trend. For example, the purple car color of the twilight mountain is inspired by the "smoke and light condensed and the twilight purple mountain" in the "Preface to the Pavilion of King Teng", giving people a hazy sense of mystery; The silver glaze white car color is inspired by the official kiln of the Tang Dynasty - Xingyao white porcelain, which is delicate and flexible. In addition, the interior color of lotus rhyme gray is taken from the popular color of the Tang Dynasty - lotus silk in autumn, and the visual sense is very warm.
What's more worth mentioning is that the Tang DM-i Glory Edition has upgraded the front face of the dragon face and the Chinese end light, which is more stylish and dynamic.
At the comfort level, the Hantang Glory Edition is equipped with massage seats, 50W wireless charging for mobile phones, smart fragrance and other configurations. Moreover, the Yunlin-C system integrates the vision sensor of the "Eye of the Gods", and the preview function will be upgraded in the later stage, which means that the road conditions can be observed in advance, so as to make intelligent adjustments to the suspension.
In terms of intelligent driving, the Han EV Glory Edition has launched the Eye of the Gods intelligent driving type, which further upgrades the functions of pilot NOA and **P valet parking on high-speed and urban expressways on the basis of L2 level assisted driving.
In terms of smart cabin, the Hantang Glory Edition uses a high-end version of the Dilink 100 system, and the chip used is 6nm, which should have a new experience in fluency and intelligence.
The names of the Han and Tang dynasties also had a deep meaning at that time, and these happened to be the two most powerful dynasties in Chinese history.
The duel between oil and electricity will continue, and BYD is a staunch supporter of new energy, and it will go all the way. In 2024, BYD will enter the game with the glory version, and BYD will come prepared.
The author of this article is Kick Car Gang Xibei.