With the advancement of science and technology and the improvement of people's health awareness, the Internet medical market is developing rapidly. In recent years, the market status of the Internet medical industry has shown a trend of rapid development. With the continuous progress and application of Internet technology, as well as the improvement of people's health awareness, Internet medical services have gradually become a rigid demand.
Overview of the Internet medical industry
The Internet medical industry refers to the Internet technology as the main body, connecting mobile medical service providers, medical equipment manufacturers, Internet giants, mobile operators, application developers, data companies and insurance companies and many other participants, forming a full value chain covering health management, self-diagnosis, diagnosis, drug use and insurance, and then realizing the implementation of scenarios such as consultation, telemedicine, Internet hospitals, medical insurance payment, pharmaceutical e-commerce, and hospital management informatization.
Internet medical care is a new application of the Internet in the medical industry, which includes health education, medical information inquiry, electronic health records, disease risk assessment, disease consultation, electronic prescription, remote consultation, and remote health services with the Internet as the carrier and technical means. Internet medical care represents a new development direction of the medical industry, which is conducive to solving the contradiction between the imbalance of medical resources in China and the increasing demand for health care, and is a medical development model actively guided and supported by the Ministry of Health.
The development status of the Internet medical industry
In recent years, the Internet medical market has shown explosive growth. According to the research and development of Bizhi market research network,In 2022, the size of China's Internet healthcare market has exceeded 200 billion yuan, and it is expected to continue to maintain double-digit growth in the next few years. In this market, there are not only large Internet companies such as Alibaba and Tencent, but also many entrepreneurial enterprises actively participate.
According to the data of the market research network of Yanjing BizhiThe health literacy level of Chinese residents has increased year by year, and the health literacy level of Chinese residents in 2020 was 232%。In April 2021, China's second-tier cities and above** accounted for 591%;Pharmaceutical e-commerce in second-tier cities and above 618%。Among the first-tier cities of China's pharmaceutical e-commerce in April 2021, the proportion of first-tier cities was 245%;The proportion of new first-tier cities is 212%;Second-tier cities accounted for 161%。Among them, in April 2021, the proportion of Internet** consultation cities was the highest, and the proportion of new first-tier cities was the highest at 265%;followed by first-tier cities accounting for 183%。Among them, in April 2021, the region with the highest proportion of Internet medical users in China was Guangdong 113%;followed by Sichuan Province, Internet medical care accounted for 77%。
In 2020, the size of China's Internet medical market was 155 billion yuan, a year-on-year increase of 485%;The size of China's pharmaceutical e-commerce market is 1876400 million yuan, a year-on-year increase of 946%。The National Health Commission issued a notice to vigorously promote Internet hospitals, which has greatly boosted the demand for Internet hospitals during the epidemic, and the penetration rate of Internet hospitals is expected to increase significantly in the later stage of the epidemic. In 2020, the number of Ping An Health's own doctors was 1,196, a year-on-year increase of 347%。At present, Ali Health's business is mainly concentrated in the fields of pharmaceutical e-commerce and new retail, Internet healthcare, consumer healthcare, and smart healthcare. Among them, Ali Health's operating income in 2020 was 9.6 billion yuan, a year-on-year increase of 882%。
In 2021, the total assets of JD Health, Ali Health, Xinyang and 1 Pharmaceutical Network maintained a growth trend, and the total assets of JD Health were significantly higher than those of Ali Health, Ping An Good Doctor, Xinyang and 1 Pharmaceutical Network, and the total assets of JD Health reached 480 in 20210 billion yuan, an increase of 40 compared with 2020100 million yuan; Ali Health's total assets reached 1920 billion yuan, an increase of 14600 million yuan; The total assets of Ping An Good Doctor are 178800 million yuan, a decrease of 6800 million yuan; The total assets of Xinyang reached 33300 million yuan, an increase of 0400 million yuan; 1. The total assets of the drug network reached 31500 million yuan, an increase of 1 compared with 2020200 million yuan.
As of June 2021, the scale of China's netizens has reached 101.1 billion, an increase of 21.75 million from December 2020, and the Internet penetration rate reached 716%。One billion users have access to the Internet, creating the world's largest and most vibrant digital society. According to the 48th "Statistical Report on the Development of China's Internet Network" recently released by the China Internet Network Information Center, as of June 2021, the scale of China's ** medical users reached 23.9 billion. The Ministry of Industry and Information Technology and the National Health Commission recently announced the "List of 5G+ Medical and Health Application Pilot Projects", and under the empowerment of 5G, Internet medical care will realize more possibilities.
The application of artificial intelligence, big data, cloud computing and other technologies provides a broader space for the development of Internet medicine. These technologies not only improve the quality and efficiency of medical services, but also provide users with more personalized health services. With the expansion of the market size and the increase in the number of participants, the competition in the Internet medical industry is becoming increasingly fierce. Enterprises need to maintain their competitive advantage by improving service quality, expanding service areas, and strengthening technological innovation.
On February 21, 2020, the "Opinions on Strengthening the Management of Pharmaceutical Affairs in Medical Institutions and Promoting the Rational Use of Drugs" was released, which clearly pointed out that it is necessary to standardize "Internet + pharmaceutical services". On July 22, 2020, the General Office of ** issued the "Implementation Opinions on Further Optimizing the Business Environment and Better Serving Market Entities", proposing to further relax the scope of Internet diagnosis and treatment under the premise of ensuring medical safety and quality, include eligible Internet medical services in the scope of medical insurance reimbursement, formulate and publish a unified national Internet medical approval standard, accelerate the review and approval of innovative medical devices and promote clinical application.
Internet medical care represents a new development direction of the medical industry, which is conducive to solving the contradiction between the imbalance of medical resources in China and the increasing demand for health care, and is a medical development model actively guided and supported by the Ministry of Health. From a policy point of view, enrich commercial health insurance products, support the development of commercial health insurance linked to basic medical insurance, encourage the purchase of commercial insurance institutions, entrust commercial insurance institutions to carry out medical security handling services, these are the most clearly stated orientation, in the long run commercial insurance will have more room for development. Independently developed, or in cooperation with Internet medical startups, insurance companies are already in action.
Development prospects of the Internet medical industry
Technology-driven: With the continuous development of artificial intelligence, big data and other technologies, Internet medical care will become more intelligent and personalized. For example, AI can assist doctors in disease diagnosis and learning through the analysis and learning of a large number of cases; Big data can help medical institutions accurately monitor and warn the health status of patients, and improve the quality and efficiency of medical services.
Policy promotion: ** More and more policy support has been given to the development of Internet medicine. For example, the National Health Commission recently issued the Notice on Further Promoting the Work of "Internet Healthcare", requiring all localities to accelerate the construction and development of Internet healthcare, providing greater space for the development of the market.
Driven by user demand: With the improvement of people's health awareness, the demand for Internet medical care is also increasing. In the future, with the continuous upgrading of user needs, new business models and service methods will continue to emerge in the Internet medical market to meet people's diverse health needs.