With the improvement of people's living standards, the aesthetic and quality requirements for buildings, furniture and other items are getting higher and higher, which provides a broad market space for the development of the coating industry. At present, the coating industry has formed a complete industrial chain, from the first raw materials to production, sales, construction and other links have strong strength.
Overview of the coatings industry
Paint is traditionally known as paint in China. The so-called coating is a continuous film coated on the surface of the object to be protected or decorated, and can form a firm adhesion with the coated object, usually based on resin, oil, or emulsion, with or without adding pigments, fillers, adding corresponding additives, and preparing a viscous liquid with organic solvents or water.
Coating is a continuous film coated on the surface of the object to be protected or decorated, and can form a firm adhesion with the coated object, usually a viscous liquid made of resin, oil, or emulsion, and prepared with organic solvent or water, which plays a role in protection, decoration or special functions (insulation, rust prevention, mildew prevention, heat resistance, etc.). Because most of the early coatings used vegetable oil as the main raw material, they were also called paints. Now synthetic resins have replaced vegetable oils, so they are called coatings.
Analysis of the industrial chain of the coating industry
From the perspective of the industrial chain, the coating industry involves many links. Upstream is the main ** of coating raw materials and production equipment. These raw materials mainly include film-formers, pigments and fillers, solvents and additives, which are essential components in the manufacture of coatings. The quality of these raw materials has a direct impact on the quality and performance of coatings.
The midstream is the production and manufacturing of coatings. In this process, the company needs to go through multiple processes to process the raw materials into the final coating products. In this process, the technical level and production capacity of the enterprise determine the quality and performance of the coating.
Downstream, coating products have entered the practical application link. They are widely used in construction, automotive, marine, furniture and other industries, providing supporting protection and decoration services for these industries.
The development status of the coating industry
With the frequent introduction of national environmental protection policies, especially the introduction of the paint consumption tax policy, it has had a significant impact on the architectural coatings industry. In addition to the rapid growth of production, the product structure has also been qualitatively improved, the quality requirements are further in line with international standards, the variety change will meet the needs of the market styling diversification, personalization, health and environmental protection, green and low-carbon is still the mainstream of China's paint development, texture art coatings, thermal insulation coatings and other mainstream products The technical content and added value are constantly improving.
According to the statistics of the China Coating Industry Association, since 2014, China's paint production has maintained a growth trend as a whole, and only in 2022 will decline. In 2022, the total output of enterprises in the whole coating industry will be about 34.88 million tons, down 8 percent from the same period last year5%, in terms of demand, the demand of China's coating industry in 2022 will be about 347930,000 tons, down 8 from 20213%。At present, its application fields have covered many fields such as building materials, industry, home appliances, etc., and at the same time, it is constantly extending to new application fields, and the market space continues to expand. According to the data of Yanjing Bizhi Market Research Network, the main business income of China's coating industry in 2022 will be about 452.5 billion yuan, a decrease of 5 compared with 20212%, the market size is about 45720 billion yuan.
About 50% of the coating is a dispersion medium and its dangerous characteristics make it uneconomical and unsafe to transport paint over long distances. Therefore, the global coating exchange is not available, mainly through the localization of the operation to achieve, the current China's paint import and export is generally more balanced, data show that China's paint exports in 2012 about 2460,000 tons, and China's paint export volume in 2022 will be about 2790,000 tons, China's paint imports in 2012 about 1930,000 tons, and China's paint imports in 2022 will be about 1920,000 tons.
In terms of the scale of the paint market, in 2022, the main business income of China's paint industry enterprises will be 452.5 billion yuan, a year-on-year decrease of 16%。However, preliminary statistics show that this figure will be about 466.1 billion yuan in 2023, showing a certain growth trend. Looking forward to the future, it is expected that by 2029, the scale of China's coating industry will exceed 600 billion yuan. From 2024 to 2029, the coatings industry will grow at a compound annual growth rate of more than 4%, demonstrating the continued growth potential of the coatings industry.
In the field of architectural coatings, with the improvement of national requirements for environmental protection, water-based coatings, powder coatings and other environmentally friendly coatings have been widely used. At the same time, with the progress of science and technology, various new architectural coatings are also emerging, such as polymer materials, nanomaterials, etc. These new architectural coatings have good weather resistance, mildew and antibacterial, self-cleaning and other functions, which provide a guarantee for the long life and beautification of buildings.
In the field of furniture coatings, with the continuous expansion of the furniture market, the amount of furniture coatings is also increasing year by year. At present, furniture coatings have shifted from traditional oil-based coatings to new environmentally friendly coatings such as water-based coatings and UV-curing coatings. These new furniture coatings are non-toxic, tasteless, environmentally friendly and healthy, and can meet the needs of consumers for health and environmental protection.
In the field of automotive coatings, with the rapid development of automotive coatings, the amount of automotive coatings has also increased year by year. At present, automotive coatings have formed a complete system, including primer, middle coat and topcoat. At the same time, with the increase of people's demand for personalized cars, various new types of automotive coatings are also emerging, such as chameleon paints, metal flash coatings, etc.
Competitive landscape in the coatings industry
At present, the competition pattern of China's industry is relatively fierce, and there is no monopoly formation, and the industry as a whole is divided into three echelons. The first echelon is mainly a number of foreign brands, including Nippon Paint (China), Akzo Nobel (China), PPG (China), Sherwin-Williams, etc., due to the foreign brands into China's paint market earlier, at the same time, PPG, Sherwin-Williams, Nippon Paint and other international leading foreign brands have a higher technical level and more comprehensive product coverage, so these brands occupy a large market share in China's paint industry. The second echelon is mostly local brands, and China's local brands have entered the market in recent years with subdivisions and laid out the sinking market, so they quickly seized market share in third- and fourth-tier cities. The third echelon is the remaining small and medium-sized coating enterprises. It can be seen that the competitive landscape is still variable, foreign brands are temporarily in the leading position, and local brands are moving closer to the head brands in the continuous development in recent years.
3Trees' main business is the R&D, production and sales of architectural coatings (wall coatings), waterproof materials, floor materials, wood coatings, thermal insulation materials, thermal insulation integrated boards, Kiev materials and other products. Wall coatings can be divided into home improvement wall coatings for home consumers and engineering wall coatings for real estate companies, construction engineering companies and other enterprises. Total revenue increased from 358.4 billion yuan, an increase of 114 in 20212.9 billion yuan, terminal demand will be sluggish in 2022, and the total revenue will drop slightly to 1133.8 billion yuan, of which fine chemicals accounted for 811%, waterproofing membrane accounted for 87%。
Development trend of the coating industry
Environmental protection. With the improvement of people's awareness of environmental protection, the coating industry will pay more and more attention to the development of environmental protection. Water-based coatings, powder coatings, bio-based coatings and other environmentally friendly coatings will be more widely used. At the same time, the company will also increase the research and development and investment in environmental protection technology to promote the environmental protection process of coatings.
Functionalization. With the diversification of consumer demand for products, the functionalization of coatings will become the development trend of the future. The company will increase R&D efforts to develop coatings with various functions, such as antibacterial and mildew resistance, self-cleaning, weather resistance, corrosion resistance, etc. These functional coatings can meet consumer demand for product performance, increase product added value and market competitiveness.
Intelligent. With the development of intelligent technology, the future coating industry will also achieve intelligent production and management. The company will use Internet of Things technology, big data analysis and other means to realize the automation and intelligent transformation of the production line, and improve production efficiency and product quality. At the same time, the company will also use intelligent technology to monitor and manage products to achieve full life cycle management of products.
Personalize. With the diversification of consumer demand, the personalized development trend of the coating industry is becoming more and more obvious. The company will use advanced technology and creative design means to develop a variety of personalized coating products to meet the needs of consumers for personalized products. At the same time, enterprises will also pay attention to the user experience and service quality of products, and improve the market competitiveness of products.