"Actively cultivate new consumption growth points such as smart homes, cultural and entertainment tourism, sports events, and domestic 'trendy products'. "In the 2024 ** work report, the cultivation of domestic products is listed as one of the starting points for promoting consumption. In fact, from "following" to "turning red" to leading the trend, in recent years, domestic "trendy products" have repeatedly set off a boom in the domestic and foreign markets, becoming a "new living water" for "steady growth".
The popularity of new Chinese style and the rise of the national tide are not only reflected in the transformation of words that sound quite old such as buckles, horse-faced skirts, Song Jin jackets, and Xiangyun gauze shirts into fashion wear passwords, but also the "intangible cultural heritage show", blessing performances, gourmet New Year's goods markets and other on-site crowds of people and hot consumption; It is also manifested in the fact that it is difficult to find a new domestic mobile phone, the rapid rise of domestic beauty products, and the light of a large number of domestic products such as new energy vehicles and lithium batteries ...... go abroadDomestic products bloom in all fields of clothing, food, housing and transportation, making every Chinese feel proud, happy to praise, and consciously follow.
Domestic "trendy products" are becoming more and more recognized and becoming fashionable, which is inseparable from the positive effect brought by cultural self-confidence, and it is the vast and profound cultural sea of Chinese civilization. "Country" represents the Chinese element; "Tide" represents the fashion trend, and the two "two-way running" has created the "trendy products" of domestic products that we are familiar with today. Next, domestic products should continue to study and explore the rich creative materials and infinite possibilities provided by traditional elements, with the mission of inheriting and carrying forward national culture, giving new life to tradition, and making it bloom in modern society.
The "national tide" is surging, domestic products are re-popular in the market, and many old brands have rejuvenated the "second spring", which has also boosted a number of emerging brands to enter the "fast lane" of development. This is not only the charm of Chinese culture and the patriotic feelings of the Chinese people, but also because people really feel that the scientific and technological content, quality and craftsmanship of many domestic brands are getting better and better, and some even exceed the international level. The "new national tide" is no longer limited to clothing and eating, but is exerting "Chinese power" in various fields such as science and technology, culture and so on. For example, domestic mobile phones, because they fit the aesthetics of young people and continue to innovate with the blessing of high technology, have quickly jumped to the forefront of the industry in the past few years. The changes of domestic mobile phones have also become the epitome of "Made in China" from imitators and followers to innovators and leaders.
But we also see that the "national tide" wave is coming and falling, and some manufacturers just see the "red" Siqi, blindly following the trend of domestic products out of the circle, and their so-called "national tide" products have empty symbols and no connotation, and are even full of problems such as "copycat", "plagiarism" and "fraud". Supporting domestic products is a kind of feeling, but if domestic products want to stay at the forefront forever, they ultimately depend on connotation, quality, and cost performance.
In a word, only by constantly cultivating internal skills, building brands, enriching connotations, and keeping up with fashion for a long time, can domestic "trendy products" really become bigger and stronger, provide consumers with a richer choice of domestic products, and also export trendy ideas from China to the world.
Strength, bravely stand at the head of the tide; The market is surging with crowds, and the "national tide" will be surging. (ENDS).
Written by Han Su.
*: People's Daily Online.