China News Service, Beijing, March 7 (Xinhua) -- What is the essence of "breaking the circle" in China's film and television "going to sea"?
Author: Zhang Yangbin, Zhao Yejiao.
In the past year, many domestic films have taken advantage of the trend to "go to sea", and there are more short-paced short dramas that make overseas audiences call "up". What are the new trends of China's film and television "going overseas fever"? How to accelerate the "breakthrough" of high-quality film and television? During the two sessions of the National People's Congress in 2024, a number of CPPCC members from the literary and artistic sectors made suggestions in an interview with a reporter from China News Service.
On August 8, 2023, the overseas premiere of the Chinese film "Warm" was held at the Paragon Cinema in Bangkok, Thailand. The picture shows the premiere ceremony. (*From China News Service).
The inevitable trend of "going to sea": from screening to marketization.
In the past, Chinese films 'going global' mostly relied on holding film weeks and local Chinese recommendations, and the market behavior was weak. Now, with the help of local promotion companies, they are working publicity, which is a trend in the future. Huangfu Yichuan, a member of the National Committee of the Chinese People's Political Consultative Conference and a researcher at the China Film Art Research Center, said that films should rely on market behavior and integrate into the lives and viewing experiences of people in other countries.
Huangfu Yichuan said that in today's era, film, as an industrial product, needs to be tested by the market and recognized by the market. He also mentioned that Sino-foreign co-production is a very important way for films to "go global". He cited the Sino-Dutch co-production of the youth film "The Mighty Little Lion King" as an example, saying, "The joint investment and co-filming tell the story of Chinese lion dance, and the way of telling it is Westernized, so it may be more acceptable to Western audiences." ”
In the opinion of Jiang Shengnan, a member of the National Committee of the Chinese People's Political Consultative Conference and a writer, many of the short dramas that are "out of the circle" overseas are adapted from online articles, "they have been 'rolled' in the Chinese market, so they are 'very good' in the overseas market." Jiang Shengnan said that whether it is a movie or a short drama, it is a good thing to be able to spread Chinese culture.
On November 6, 2023, the 11th Munich Chinese Film Festival opened. (*From China News Service).
Accommodating Chinese characteristics, looking for the greatest common divisor.
Huo Jianqi, a member of the National Committee of the Chinese People's Political Consultative Conference (CPPCC) and a director, said that traditional Chinese aesthetics add characteristics to Chinese films. "For example, 'That Mountain, That Man, That Dog,'" he told reporters about his former experience as a director, "the Tang and Song poems and ink landscapes in traditional Chinese culture will be imperceptibly integrated into the works, becoming a unique feature that distinguishes them from many Western works." ”
Jiang Shengnan believes that the more Chinese film and television "go overseas", the better. "The more cultural works that go out, the better, the elegant must go out, the vulgar must also go out, only when there are enough things to 'go to sea', overseas people can come into contact with more works from China, and only then can they find the greatest common divisor. ”
Not long ago, Sony Pictures successively purchased the remake rights of "Hello, Lee Huanying" and the global distribution rights of "Hot and Hot". Huangfu Yichuan believes that the movie tells the emotions of ordinary people, and a story that can be accepted by global audiences is a good story.
Make good use of the power of science and technology for long-term and orderly development.
Huangfu Yichuan mentioned that although the emergence of SORA has caused many industry players to panic, it is necessary to "believe in the ability of human beings to control and control". "For the continuous iteration of technology, we must understand it, improve it, and standardize it with the law, so as to make good use of science and technology to enrich and improve film and television art. Huangfu Yichuan said that from the perspective of overseas box office, there is still a lot of room for Chinese films to "go to sea", and the future can be expected with the blessing of new technologies.
Huo Jianqi also mentioned that artificial intelligence is a global trend and an inevitable development of the film and television industry, but there is still a gap between the current artificial intelligence technology and the real film quality. "From the perspective of efficiency and other aspects, scientific and technological progress will bring benefits to the development of the film and television industry, but it must be done step by step. (ENDS).