In today's fast-paced, high-stress society, people are always looking for a little relaxation and pleasure in the midst of their hustle and bustle. With the rapid development of network technology, short ** platforms have sprung up like mushrooms after a rain, and the short dramas have become the new favorites of online entertainment with their unique charm. The short dramas "I Was a Stepmother in the 80s" and "Mr. Pei Thinks Every Day About My Father and My Son" during the Spring Festival are among the best, which not only set off a craze on the Internet, but also proved the huge potential of the short drama market with a total income of more than 100 million.
So, why can skits be so popular? What are the reasons and motivations behind this?
1. A product of fast-paced life.
The fast pace of modern life makes it difficult to immerse yourself in a long-form story for a long time. Short dramas meet this need, and each episode is usually between a few minutes and ten minutes long, which can not only allow the audience to relax in a short time, but also ensure the coherence and integrity of the story. This short and concise form makes the short drama find its own living space in the fast-paced life.
Second, the transformation of paid online texts.
With the prosperity and development of online literature, paid online literature has become a new way of cultural consumption. The short drama is an important form of expression of paid online texts in the process of transformation. It transforms the text story into a visual picture, and through the performance of the actors and the reproduction of the scene, the audience can feel the charm of the story more intuitively. This change in form not only broadens the audience of online literature, but also provides a steady stream of content support for the development of short dramas.
3. Strong sense of happiness and emotional resonance.
Skits often tell stories in a light-hearted and humorous way, allowing the audience to get a moment of relaxation and pleasure after intense work and study. At the same time, short dramas often involve emotional issues in people's daily life, such as family, friendship, love, etc., so that the audience can resonate and project emotions in the process. This strong sense of happiness and emotional resonance has made the skit a favorite of many audiences.
Fourth, the plot is compact and the themes are diverse.
Another major feature of short plays is that the plot is tight and fast-paced. Each episode revolves around the core plot, with no redundancy and drag. This compact plot setting allows the audience to always maintain a high level of attention and interest when it comes to **. At the same time, the themes of short dramas are also very diverse, including costume dramas, modern dramas, suspense dramas, comedies, etc., to meet the tastes and needs of different audiences. This diversity and flexibility has allowed short dramas to occupy a larger share of the market.
5. Diversified business models.
Compared with the production cost of traditional TV dramas and movies, the production cost of short dramas is relatively low. At the same time, the production cycle of short dramas is relatively short, usually only a few months or even weeks to complete the production of a work. This low-cost, short-cycle production model makes short dramas more competitive in the market. Moreover, short dramas can also be profitable through advertising placement, membership payment, etc., bringing considerable income to the producer.
To sum up, there are many reasons and motivations behind the reason why short dramas can explode out of the circle and become an industry with a market size of up to 30 billion. It conforms to the needs of fast-paced life, realizes the transformation of paid online articles, provides a strong sense of happiness and emotional resonance, as well as a compact plot and diverse themes. At the same time, the low-cost and short-cycle production mode also provides strong support for the development of short dramas. In the future, with the continuous progress of technology and the continuous expansion of the market, short dramas are expected to become an important force in the field of online entertainment.