According to the data of the "China Cross-border Export E-commerce Development Report (2022)", the total number of independent stations in China going overseas in 2022 will be about 200,000, and in the future, more and more platform sellers, B2B foreign trade sellers and domestic Tao brands will begin to try to transform the business model of independent stations, and it is expected that the number of independent stations in China will exceed 500,000 in 2025.
This trend is a good indication that independent stations have begun to move from "niche" to "mass", becoming the choice of more and more cross-border e-commerce players.
In the face of such a clear market signal, where should players who have not yet set off go from here?
Perhaps only by figuring out what advantages independent stations have and whether they make money or not, can players have a firmer judgment on this matter. —Wisdom Information.
Ruizhe information: independent station, in addition to these advantages can also make more money
You sell a dress for $40 on Amazon, and there are a lot of competing ones, but you can sell it for $50 on an independent site. There are no commissions or annual fees. This is a simple and clear explanation about whether independent stations make money or not. —Wisdom Information.
Of course, someone will have to stand up and say that this statement is too arbitrary, and it is not easy to build and drain traffic independently, and it will cost more money if it is not good.
For this voice, Ruizhe Information said: "Many people are afraid of the trouble of building a website and the difficulty of drainage, and now there is a one-stop solution like Ruizhe Information that can help you solve these two problems at one time, so that you can quickly achieve "freedom to go to sea". ”
Ruizhe Information: Enterprises seeking long-term development also need independent stations
Independent station not only allows you to make more money now, it also allows you to make more money in the future. —Wisdom Information.
First of all, in terms of consumption habits, unlike domestic consumers who are accustomed to shopping on the platform, most foreign consumers are still more accustomed to shopping on social **, such as Facebook, Instagram, YouTube, TikTok, etc., or search for independent stations directly through search engines.
In addition to the difference in shopping habits, there is also a key point that they attach much more importance to the brand than the ** factor. They pay more attention to the brand value and credibility attached to the product or service they buy.
According to relevant data, more than 70% of consumers say that the influence of brands is crucial to their purchasing decisions. More than 60% of consumers say they are willing to pay more for a brand that aligns with their values**. This goes a long way to explaining why people are willing to pay even though independent stations are more expensive.
Therefore, if an enterprise seeks long-term development, it needs to reach users on more channels, and it also needs to establish its own brand.
Therefore, whether it is from the foreign market environment, or from the construction of the website itself to bring a series of benefits, traffic, brand and other advantages, independent stations are worth a bold try for cross-border e-commerce players.
After all, the independent station not only allows us to make more money now, but also allows enterprises to seize the opportunity and grab greater market profits. —Wisdom Information.