Analysis of market demand growth factors and development prospects of vacuum cleaner industry**
In recent years, the domestic vacuum cleaner manufacturing industry has gained a good space for development
Judging from the development of the vacuum cleaner market in different countries and regions, cleaning appliances represented by vacuum cleaners have long become an indispensable product category in the lives of developed countries in Europe and the United States. Clean electrical appliances have a long history in the European market, with advanced technology level of high-quality enterprises, international influence of brands, and relatively stable market competition pattern; North America has a developed economy, the vacuum cleaner market is relatively mature, the industry competition is full and fierce, and the main vacuum cleaner companies take large supermarket chains and online channels as the main sales terminals. Due to its large population base and rapid economic growth in recent years, the Asian market has become a major international emerging market.
With the steady growth of export demand for clean electrical appliances represented by vacuum cleaners, the domestic vacuum cleaner manufacturing industry has gained a good space for development in recent years. In the early stage of the development of the industry, domestic vacuum cleaner manufacturers mainly carry out OEM production for well-known foreign enterprises through the OEM ODM model, and the export areas are mainly concentrated in economically developed regions such as North America, Europe and Japan. While the technical level and manufacturing process of vacuum cleaners continue to improve and improve, many manufacturers have gradually begun to develop their own brands, among which the larger and more influential ones mainly include Lake Electric, Ecovacs, Delmar, Xiaomi, Midea, etc.
, emerging channels have contributed to the growth of the market demand for vacuum cleaners
In recent years, with the public's pursuit of high-quality life, cleaning habits have changed, especially in emerging markets represented by China and Russia, which have gradually become a new growth point in the clean electrical appliance market, and the penetration rate has been increasing; At the same time, various emerging channels such as live streaming and short delivery have accelerated the popularization and promotion of clean electrical products in the consumer market, and promoted the growth of the market demand for vacuum cleaners.
, analysis of the market demand structure of global vacuum cleaners
In 2022, the global vacuum cleaner market sales reached 14.7 billion units, of which North America sold the highest at 04.2 billion units, accounting for 28 percent of the world's total sales7%；The Asia-Pacific region accounted for the second largest share of sales, with 03.7 billion units, accounting for 254%；The Western Europe region followed with 03.7 billion units, accounting for 25The rest of Eastern Europe, Australia, Latin America, the Middle East and Africa combined to 03.1 billion units.
Analysis of the global vacuum cleaner market demand structure in the year
On the whole, among the major vacuum cleaner sales countries, the main markets in Europe and the United States have a relatively high penetration rate of household vacuum cleaners due to the early start time of vacuum cleaner products, and the overall market growth rate is gradually slowing down; Some emerging markets such as China and Russia have gradually become the main driving force for the growth of the vacuum cleaner market.
Analysis of favorable factors for the development of the vacuum cleaner industry
In recent years, the domestic vacuum cleaner market demand has grown rapidly, mainly benefiting from a variety of factors, such as technological progress and product iteration, the accelerated pace of life brought about by urbanization, the increased awareness of consumer hygiene and the popularization of new sales channels.
Analysis of influencing factors of vacuum cleaner market demand
, Competitive Landscape and Trend Analysis**
In 2022, domestic vacuum cleaner sales reached 19.85 million units, with an average annual compound growth rate of 58%, the growth trend is more obvious. Among them, brands such as Midea, Ecovacs, Xiaomi, Dyson, Delmar, Lake, and Roborock all occupy a certain market share, with low market concentration and fierce competition.
The domestic vacuum cleaner market has achieved rapid development in recent years, and the huge market potential has attracted more and more domestic cleaning appliance brands to enter. Local brands have an advantage in interpreting Chinese family life scenarios, and through in-depth research on consumer habits, they have created a series of products that are closer to the habits of domestic consumers. While the gap between the performance of domestic brands and foreign brands is gradually narrowing, the domestic vacuum cleaner market is also experiencing the development process from "high-quality household appliances" to "daily household appliances".
For more industry information, please refer to PwC ConsultingAnnual vacuum cleaner industry in-depth research and investment prospect consulting report".At the same time, PwC Consulting also provides services such as industrial research reports, industrial chain consulting, project feasibility reports, specialized and special new small giant certifications, market share reports, 14th Five-Year Plan, post-project evaluation reports, BP business plans, industrial maps, industrial planning, blue and national manufacturing single champion enterprise certification, IPO fundraising feasibility study, IPO working paper consulting and other services.