Qingxi Village s cultural tourism brand adhere to the two creations and pay attention to literatu

Mondo Tourism Updated on 2024-03-01

Teng Zhenfu.

*The scenery of Qingxi Village, Yiyang City, Hunan Province, and the exterior view of the Red Gene Qingxi Book House. Photo by Xiong Hui (Photo courtesy of the Propaganda Department of the Yiyang Municipal Party Committee).

Core Reading. One township, one product, one village, one style, the regional elements will be excavated and wiped new, and they will be carried forward as a cultural and tourism feature, and the scene of the comprehensive revitalization of the countryside will become more vivid and lively.

Through the literary carrier, we will continuously improve the civilization quality of the villagers, boost the spiritual outlook of the villagers, and improve the civilization level of the rural society, so as to not only improve the quality and efficiency of the comprehensive revitalization of the countryside, but also strive for the sustainability of the comprehensive revitalization of the countryside.

Let the literary value be multiplied in the times, and the experience of Qingxi Village undoubtedly has a wide range of social significance. Innovation and creation is the only way to promote the comprehensive revitalization of rural areas, and the new form of rural civilization in the new era needs to be continuously explored in practice.

What kind of "grow" will a village nourished by the land "grow" if it is nourished by literature again? "Rich pockets" and "rich heads" complement each other, this is today's Qingxi Village, Yiyang City, Hunan.

Qingxi Village is the hometown of the famous writer Zhou Libo, and it is also the place where he created his long story "Great Changes in the Mountains and Townships". Zhou Libo wrote in **: "I want to dress up Qingxi Township with my hands, beautify it, and turn it into a beautiful garden .......""If the writer knows about it, he will be amazed by the great changes that have taken place in his hometown - now Qingxi has not only become a beautiful garden, but also a well-known rural study, a platform for villagers to start a business, and a typical example of rural cultural construction.

Reading books in his spare time to "enrich his head" and cultural tourism reception to "rich pockets" have become a true portrayal of the life of the villagers, and the vision of great changes in Xinshan Township is becoming a reality. People who have been to Qingxi Village will have a common feeling, that is, behind the great changes stands such a key word - literature, it is literature that helps the revitalization of Qingxi and gives it strong momentum. In the great changes in the mountains and townships in the new era, how to empower and revitalize culture, how to highlight humanity in the countryside, and how to rejuvenate the new atmosphere of rural civilization, the construction practice of Qingxi Village has given us many inspirations.

Let soft power have hard deeds.

Literature belongs to soft power, and in the practice of comprehensive rural revitalization, Qingxi Village wants to make soft power hard and show its skills on the platform of literature. I have to say, they did it, and they did it quite well.

With the support of the Chinese Writers Association, Qingxi Village has rebuilt 21 book houses, including the Red Gene Qingxi Book House, the Children's Literature Qingxi Book House, the Libo Qingxi Book House, and the Wang Meng Qingxi Book House, forming a concentrated rural book house community. It has also built a collection of signed books of contemporary Chinese writers, with 50,000 signed books currently in the collection, creating a platform for the collection and display of works of contemporary Chinese writers and a platform for creative exchange.

The unique literary scenery attracts many literature lovers and tourists to come to "check in". * Well-known cultural columns such as Radio and Television's "Home Between Mountains and Waters" and Hunan Satellite TV's "Great Changes in Xinshan Township" have entered Qingxi, and online platforms such as Himalaya, Ctrip and other tourism brands have reached strategic cooperation with Qingxi Village on cultural tourism projects, and Hunan has opened a high-speed rail cultural tourism special train from Changsha to Yiyang, attracting more tourists to Qingxi to experience the charm of literature and the great changes in the mountains and towns in the new era. Qingxi Village's practice of using literature as its business card to create a rural cultural landmark has received gratifying results. In 2023, Qingxi Village will receive a total of 1.2 million tourists, with a tourism income of more than 1,200 yuan, an increase of 40 percent year-on-year3%, and the collective income of the village reached 1.2 million yuan.

In many aspects of rural culture, it is undoubtedly difficult to transform and utilize literary resources, but the potential of literature has been excavated by Qingxi Village and operated into a unique rural landscape. In the north and south of the river, thousands of villages have their own characteristics, the relics of rural sages, time-honored brands, local cuisine, customs and legends, etc., one township, one product, one village and one style, the regional elements are excavated and wiped new, and they are carried forward as cultural and tourism characteristics, and the scene of comprehensive rural revitalization will become more vivid and lively.

With Wen Peiyuan, highlight the humanities.

Human modernization is the proper meaning of Chinese modernization. Qingxi people are well aware of this truth, they regard the improvement of people as the key to revitalization, and continuously improve the civilization quality of villagers, boost the spiritual outlook of villagers, and improve the level of civilization of rural society through the carrier of literature to cultural people and cultural peiyuan, which not only improves the quality and efficiency of the comprehensive revitalization of the countryside, but also strives for the sustainability of the comprehensive revitalization of the countryside.

An important symbol of the comprehensive revitalization of the countryside is its popularity and vitality. The most soothing is the fragrance of books, the fragrance of books emitted by the bookstore community in Qingxi Village brings warm fireworks, and the fireworks add a strong pastoral style, thus constituting a painting of rural social customs in the new era with a clear literary identity. The strong cultural atmosphere has an intangible attraction and cohesion, and many young people who have left Qingxi have returned to the village to devote themselves to the construction of their hometowns, so that Qingxi has a rare "return tide" of population.

Deng Xudong is a young man who returned to his hometown after the 90s, and after being invited to serve as the keynote speaker of the ideological and political class of "Rational Mountain Township, Qingxi Lesson", he enthusiastically spread excellent culture and told the story of the great changes in Qingxi Village and Mountain Township to more people. His love for his hometown and his feelings of promoting his hometown touched many primary and secondary school students. Lu Shenglan married to Qingxi Village from other places, she is proud of the identity of "Qingxi's daughter-in-law", every time her mother's family comes, she has to take scenic spots to play, to the book house to check in. She also said that she should strive to improve her cultural literacy, be a positive role model, and contribute to the hometown of literature. Zhou Binxing is the cousin of the writer Zhou Libo, he was deeply influenced by his uncle's ideology and spirit, and after his retirement, he took the initiative to transfer the relationship between the party members and the organization back to Qingxi Village, and actively participated in the party organization activities in the village, hoping to exert his residual heat for the construction of his hometown. Popularity is the most convincing data, in recent years, Qingxi Village has attracted all kinds of talents to return to their hometowns to start businesses, this village with a registered population of more than 7,000 people, the permanent population has reached more than 9,000 people.

The experience of Qingxi Village tells us that under the premise of the right direction, we should seize the opportunity, build momentum, and take advantage of the momentum. Qingxi people know that in order to do a good job in literature to help the comprehensive revitalization of the countryside, it is not enough to rely on one's own strength, and it is necessary to use gravity to achieve the goal. To this end, in the process of carefully planning by the Chinese Writers Association to promote the integration of literature in the new era into the overall situation and help the comprehensive revitalization of the countryside, they actively sought professional support, connected the development ideas of Qingxi Village with the deployment of the China Writers Association's plan to promote the high-quality development of literature in the new era, and made this article bigger and better. Since 2022, the China Writers Association has successively held important national literary activities such as the "New Era Mountain Township Great Changes Creation Plan" and the "New Era Literature Climbing Plan", as well as the "Writers' Activity Week" and "Yiyang Literature Week". Organize writers to go deep into Qingxi Village to interview and create, give lectures, and release new books; Help Qingxi Village plan and organize reading clubs, recitals, literary salons, speech contests and other activities. In Qingxi Village, cultural activities such as small operas, small dramas, reading sharing sessions, recitation competitions, and open-air movies are continuous, and the love of literature and advocating culture has become a common practice in the local area. Qingxi Village has become a well-known "literary village".

Rejuvenate the new atmosphere of rural civilization.

Let literature play a role in the corresponding links of the comprehensive revitalization of the countryside, and let the value of literature be extended exponentially in the times, the experience of Qingxi Village undoubtedly has extensive social significance. With the help of the literary platform, the builders of Qingxi Village have changed the style and appearance of the village in a short period of time, boosted the spirit of the villagers, increased the income of the villagers, and made useful explorations for the rejuvenation of rural civilization.

The construction of rural civilization is inseparable from a solid cultural core. In order to make this cultural core have strong vitality, effective organization and operation mechanism are the foundation, and Qingxi Village's exploration in this regard is successful. The general party branch of Qingxi Village, as well as its five party branches and more than 200 party members, play a vanguard role in condensing the thinking of the villagers. It is the active actions of party members in different positions, extensive contact and influence of the people around them, and the advocacy of Wenpeiyuan and humanities in Qingxi Village has formed a consensus.

The construction of livable, workable and beautiful villages and the new atmosphere of rural civilization are inseparable from the main role of villagers. The villagers of Qingxi Village have carefully cultivated the cultural tourism brand of "Libo's Hometown Wenyue Qingxi", expanded the functions and formats of Qingxi Book House, and built a scholarly homestay full of literary charm on the basis of the Book House. Adopting the management model of "company + collective + farmer", it provides nearly 100 jobs for the villagers, such as Qingxi Book House administrators, docents, battery car drivers, and cleaners. The villagers have set up large and small teahouses and farmhouses, and more than 500 people have achieved employment at their doorsteps. Based on the bookstore community, Qingxi Village held special cultural activities such as "Flower Drum Drama Festival" and "Qingxi Village Evening" to continuously enhance the popularity of cultural tourism; Implant diversified agricultural tourism formats such as ecological sightseeing tours and farming culture experiences, develop "micro-tourism" markets such as literary research and practice bases, outdoor camping bases, and industry-university-research happy farms, and form a number of tourism service industry chains. Walking into Qingxi Village, the beautiful rural scenery is contrasted with the smiling faces of the villagers and the endless stream of tourists. Fashion and tradition are intertwined, and the fragrance of books and lotus is suitable, and some villagers proudly said: "Accidentally, our home has become someone else's poetry and distance." ”

Innovation and creation is the only way to promote the comprehensive revitalization of rural areas, and the new form of rural civilization in the new era needs to be continuously explored in practice. The achievements of Qingxi Village give us reason to believe that although the village is small, as long as it has the courage to do so, there is no big atmosphere; Cultural nourishment, as long as sweat and hard work, will eventually bear fruit.

The author is a writer).

Typography design: Shen Yiling.

People** 2024-03-01 19th edition).

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