Zhang Pengyu.
Realizing the "internal and external training" of digital humans through cultural empowerment is not only to meet the needs of the audience's in-depth cultural experience, but also to promote the internal requirements of cultural digitalization.
The 14th National Winter Games came to a successful conclusion, leaving a beautiful memory of ice and snow for the audience. Different from previous editions, this year's Winter Games used digital human technology to bring the mascots Mongolian Caiwa "Anda" and "Sainu" to life in front of the audience. They are dressed in characteristic costumes, with realistic appearance and natural movements, and they appear in multiple scenes such as information broadcasting and venue introduction, which enhances the viewing experience with an amiable image, interesting interaction, and a full sense of science and technology, and once again arouses people's attention to digital people.
Digital humans are developed and designed with the help of cutting-edge technologies such as computer graphics, motion capture, and artificial intelligence, and have interactive avatars with the appearance, expression, language, and behavior of "people". In addition to major sports events, in recent years, digital humans have also been active in film and television, games, cultural tourism and other fields, with rich expressiveness, outstanding interactivity and a wide range of application scenarios, bringing a new experience to the public's production and life. These digital people have become docents in cultural and museum venues, or they have played the leading roles in micro-films and micro-short dramas, or hosted TV programs, becoming new messengers of cultural communication. It is worth noting that with all kinds of digital humans coming to life, users are no longer satisfied with the novel and fun first experience, but pay more attention to the sense of cultural acquisition, experience difference and emotional value. This reminds us that digital humans, as imitations and extensions of human images, should not only be "like", but also "god-like". Realizing the "internal and external training" of digital humans through cultural empowerment is not only to meet the needs of the audience's in-depth cultural experience, but also to promote the internal requirements of cultural digitalization.
To stimulate the potential of digital humans, we must be good at drawing inspiration from cultural treasures and carefully designing images. On the one hand, with the advancement of technology, digital humans are becoming more and more realistic in terms of image, action, language, thinking, etc., reflecting more and more powerful scientific and technological attributes. On the other hand, digital humans are also a product of culture, and in order to avoid uniformity and make the audience's eyes shine, their image must have a clear cultural identity. The prototype of the official virtual person "Jia Yao" in the Mogao Grottoes in Dunhuang comes from the Miaoyin bird in the murals of the Mogao Grottoes, and the choreography of the dance movements also refers to traditional dance. Originating from the real details of history, it gives the characters a distinct cultural character and artistic beauty. Zhejiang Satellite TV's digital person "Gu Xiaoyu" is a soft girl who crossed over from Lin'an in the Southern Song Dynasty, and the team carefully designed the clothing of "Gu Xiaoyu", which not only uses traditional clothing elements such as jackets and Song wipes, but also transforms and innovates, balancing traditional aesthetics and modern fashion between the similar and the dissimilar. The image design, which is rooted in the traditional Chinese aesthetics, is easier to form a unique cultural charm and make the digital human shine.
To stimulate the potential of digital people, it is necessary to cultivate cultural connotation, so that the character image has "face", "brain", and "soul". In order to truly become a messenger of popularizing knowledge and transmitting culture to the public, digital humans need to rely on character preferences, talent skills, value connotations and other character settings to form a sustainable attraction. Based on the "Dunhuang Flying Sky", the virtual digital human "Tianyu" integrates cultural explanation, online interaction and talent show, and its series of short dramas "Tracing a Thousand Walls" made the audience appreciate the endangered towel dance, the unique activity of "* pipa", and the profundity of Go culture, and gained more than 400 million **. The development of digital humans should not be satisfied with the simple presentation of traditional culture, but also establish a deep connection with traditional culture. Through digital resources, Zhonghua Book Company has put Su Dongpo's ups and downs in life and the vast spiritual world into the "Su Dongpo Digital Brain" to "concentrate" for him. The goal of the team is to make the digital human have some of Su Dongpo's ability to recognize, think, and express, and restore the style of a generation of writers as much as possible. It can be seen that the cultural attraction of digital humans comes from the cultural resources they are connected to, and efforts should be made to release the unique charm of the "inner soul".
To stimulate the potential of digital humans, it is necessary to pay attention to emotional expression and play a subtle role in value guidance. Digital humans can rely on artificial intelligence and other technologies to exchange information with humans, but the emotional attributes of communication with humans are still lacking. In particular, the role of non-verbal expressions, gestures, gestures, etc., in expressing expression has not yet been fully stimulated. In the future, in the process of human-computer interaction, digital humans should be more warm and close to the emotional world of human beings, which depends not only on technology, but also on the cultural setting of digital humans and the cultural training and cultural edification they receive. In 2021, the "Mei Lanfang Twin Digital Human" appeared at the Mei Lanfang Grand Theater in Beijing and interacted with the audience affectionately: "It has been more than 60 years since I last appeared on stage, but I didn't expect us to meet again. "The digital human breaks through the barriers of time and space, and reproduces the smile of the opera master. In 2023, the digital person "Young Li Bai" who appeared at the Mianyang Culture and Tourism Development Conference in Sichuan Province will be based on Li Bai, who was studying at the age of 18 to 24, showing a high-spirited, free and heroic character temperament. This image of vitality, charm, and creativity conveys positive spiritual power. This shows that digital humans can not only disseminate knowledge, but also move people with emotion, and transmit positive values in arousing spiritual resonance.
In today's ever-changing science and technology, in order to better meet people's spiritual and cultural needs, the endless digital humans are inseparable from the careful shaping of the developer's image and temperament, cultural connotation, and emotional transmission. It is expected to shine with the light of scientific and technological wisdom and humanity, integrate traditional elements and modern technology, and become a new messenger of cultural communication.
People** 2024-03-01 19th edition).