In 2023, supermarkets will open 9 new stores throughout the year, and their operating income will increase by 1% year-on-year35%；Total profit increased by 161 year-on-year6%。It has successfully passed the HACCP management system, food safety management system, environmental management system, and first-class chain management system certification. Ranked 74th in the 2022 China's Top 100 Chain Chains; In 2022, China's top 100 supermarkets ranked 31st.
Stabilize the offline and consolidate the stock of physical stores
"Grasp the goods, services, and environment" to improve the shopping experience as the annual key work. Especially in terms of grasping commodities, we will actively find a way to speed up the introduction of new products, develop marketable goods, and achieve sales of new products throughout the year accounting for 5 of the same caliber of self-operated sales86%；Adopt the direct new product model to improve the quality and efficiency of new product introduction, and the new products will be reviewed jointly by the sales and procurement department and chain stores; Carry out comprehensive competitions to improve performance through business forms such as drainage dishes and hard discounts. A total of 341 large single products were carried out in monthly competitions throughout the year, and 135 large single products were completed on weekends, which effectively drove the sales performance of the category.
Strong online to expand the business increment of special canals
In 2023, on the basis of cooperation with third-party platforms, we will strengthen the push of seasonal advantageous products in the online section, optimize the customer experience, and maintain the stable growth of the basic volume; Cooperate with ** merchants to provide cost-effective brand linkage ** live broadcast, and use pre-sale + self-pickup mode to attract customers to the store to better meet the diverse needs of customers; Stay on the Douyin local life platform, open a live broadcast account of "Beijing Supermarket Preferential Purchase", and further improve the digital ecological layout through the layout of live broadcast, maximize the conversion goal, and achieve new growth in performance.
Grasp ** Strive for the share of government agencies
With the help of its own brand influence, the supermarket has vigorously expanded the business of the agency. Develop a first-class ordering platform to provide convenient remote ordering support and rapid service feedback for major government agencies, improve store operation efficiency, and reduce manual communication costs. Organize the development and establish high-quality relationships in an orderly manner, support each store to enter the first government and surrounding office buildings to provide services during the period of low customer flow, and continue to tap the first increment. Set up a special ** business department, participate in various large-scale ** bidding, improve the quality of communication and service level, and successfully win the bid for the bidding project of Haidian Education Commission in 2023 to distribute goods for 120 school canteens.
Promote processing to enhance core competitiveness
According to customer needs, organize stores to develop easy-to-operate, popular, high-margin staple food and cooked food self-processing projects, and replicate and promote them in chain stores, which plays an important role in making up for the vacancies in chain store operations, increasing store fireworks and improving operating profits. Deepen the vegetable category, achieve drainage with a richness that exceeds that of fresh e-commerce, and expand high-end vegetable varieties without pesticide residues, seasonal niche dishes, and processed standard products; To make lean meat and poultry aquatic products, with better cost-effective drainage than online, increase imported aquatic products, steaks, native poultry, special meat species, pork segmentation, and cooking; Optimize the supply of breakfast categories and promote the sale of breakfast themes.
Protect people's livelihood and assume the responsibility of state-owned enterprises
At many emergency moments such as the flood situation, the supermarket actively gave full play to the advantages of retail logistics, ensured the smooth purchase channels of daily necessities, took the initiative to undertake the task of transporting materials for the people in the disaster area and emergency personnel, and kept the bottom line of daily necessities and people's livelihood.
In accordance with the work deployment of the city, district and the Bureau of Commerce, the supermarket has actively promoted the construction of a quarter-hour convenient living circle in the city, and was successfully selected as the first batch of pilot enterprises in Haidian District for a quarter-hour convenient living circle. With the goal of "meeting the growing needs of the people for a better life", we took the lead in promoting the service project of "a quarter of an hour convenient life circle" in Weigongcun store and Banbidian store, improved the basic security business format and quality improvement business format, and created a high-standard, high-quality, distinctive, and innovative benchmark quarter-hour convenient life circle, one-stop to meet the needs of residents' life and service consumption, so that residents can feel more happiness at the "doorstep" from the "fireworks" in the streets and alleys of the market!
Zero accidents Build a strong line of defense for safe production
Under the guidance of the safety production committee and the safety production leading group, all departments and chain stores take the goal of safety production without accidents throughout the year, and conscientiously implement the main responsibility of enterprise safety production. It signed 1,958 safety responsibility letters with various departments and chain stores, implemented 2,281 safety inspections, organized 863 safety trainings at all levels, carried out 96 drills of various plans, and successfully completed the service guarantee work of major festivals and activities such as the "Spring Festival", "Two Sessions" and "Safety Month".
Grasp party building and enhance the thrust of the engine
Looking back on 2023, the supermarket will fully implement the spirit of the 20th National Congress of the Communist Party of China, conscientiously implement the overall development requirements of "one strengthening and two upgrading" of Haidian Real Estate Group, actively implement the company's work meeting at the beginning of the year, take high-quality development as the main line, take "four-wheel drive" as the guide, and "basic governance" as the starting point, solidly implement the core task of operation and management of "reducing losses, reducing costs, and increasing efficiency", continue to forge long boards, make up for shortcomings, and cultivate new boards, forge ahead, strive to be the first, and solve development problems on the basis of solid management. In the consolidation of existing advantages, the quality of development has been improved, and all work has achieved phased results.
Looking forward to 2024, all supermarket developers will continue to work together for a win-win situation. Catch up with the pace of time with action, run the new journey against the rising sun, and write a brilliant chapter in the development of the retail industry with an indomitable enterprising spirit and innovative practice.