After the death of Zong Lao, Wahaha, which he founded, was loved by the majority of the people.
Wahaha was once rarely cared about, but in just a few days, it was completely plundered.
However, Nongfu Spring, the top brand of the past, has been spurned by people and can only be disposed of at a low price.
The founder and vice president have successively spoken out to start emergency public relations, and even the attitude of netizens is telling.
Zong Qinghou, a national entrepreneur respected by the people of the whole country, died of serious illness on the 25th of last month.
Now there must be no Chinese who does not know who Zong Qinghou is, he is the giant of China's beverage industry and the founder of Wahaha.
Over the years, he has stayed true to his principles and original intentions.
Despite his success, Jong Lao did not choose to emigrate and change his nationality like some successful entrepreneurs.
It is not like most companies that transfer the money they earn at home to foreign countries and go public directly after they expand.
Even Zong Lao, the founder and chairman of the giant Wahaha, still did not covet pleasure.
On the contrary, he was very frugal and simple, which surprised many people.
In the ** area of Hangzhou, all the funds are invested in employees to build low-rent housing.
His various achievements were also widely praised by netizens after the death of Zong Lao, and Zong Lao won people's admiration and respect with his strength.
After the news of Zong Lao's death**, many Hangzhou citizens spontaneously went to mourn.
The taxi driver stopped the car and knelt on the ground to see the elder off for the last time, which shocked the people passing by.
The people will never fail those who have paid for them.
As the deeds of the elder gradually became known, people rushed to buy Wahaha to express their nostalgia and respect for the elder of the sect.
Surprisingly, however, Wahaha's success has dealt a devastating blow to another beverage giant, Nongfu Spring.
Of course, the reason is very simple, that is, because the past between Zhong Sui, the founder of Nongfu Spring, and Zong Houqing, the founder of Wahaha, was revealed.
Nongfu Spring was once very popular, but overnight it became a farmer and a snake.
The previous relationship between the two and the betrayal of Zhong Sui are just the beginning, for netizens.
With the in-depth "investigation" of netizens, the more they find, the deeper they dig.
Netizens have found out about Zhong's family situation, and it is reported that Zhong has two daughters and a son.
Zong Houqing's daughter Zong Fuli also studied abroad after graduating from high school, and her son Zhong Shuzi was sent to study abroad at the age of sixteen.
Still, there are some differences between the two, as Zong Fuli is only studying abroad, and her goal is to return to China after completing her studies, and then lead Wahaha to create a brighter future.
But our son was different, he was sent to the United States at a young age, and later became an American citizen.
Zhong's son, Zhong Shuzi, currently holds a key position at Nongfu Spring, and it is foreseeable that he will most likely inherit the family business in the future.
In this way, Nongfu Spring will no longer be controlled by the Chinese, which angered many netizens.
Not long after, after this incident, some netizens posted the latest revelations on a social platform.
Nongfu Spring's cabinet can hold any other brand of mineral water and beverages, but Wahaha can't.
As soon as the news spread, netizens immediately began to boycott Nongfu Spring, and their anger reached its peak.
In the past, Nongfu Spring used to be a must-have product in every store, and people always preferred Nongfu Spring when they went out to buy water.
In particular, the advertising slogan, "Nongfu Spring is a little sweet", is still loved by people today.
After the death of Ke Zonglao, netizens ** his entrepreneurial experience and other information, which led to a sharp decline in Nongfu Spring's status and sales.
Because of the anger, netizens unanimously said that they would not buy Nongfu Spring products again, and took practical actions.
As this trend continues to escalate, netizens' anger towards Nongfu Spring and Zhong Sui is deepening.
Nongfu Spring couldn't sit still and turned on the counterattack mode.
Nongfu Spring saw that its products were falling out of favor more and more, and worried that its industry would plummet.
To achieve this, they engaged in a business war, and their strategy was to achieve it through pricing.
The price of Nongfu Spring mineral water was originally two yuan per bottle, but now it has dropped to one piece.
Not only that, Nongfu Spring's juice has further launched a buy-one-get-one-free promotion.
Even so, word-of-mouth on the Internet still can't be reversed.
Netizens still abused Zhong, and Nongfu Spring is still regarded as a "product of a criminal minister".
Netizens are still firmly boycotting Nongfu Spring.
The top management of Nongfu Spring was very troubled by this situation.
After all, if sales can't be boosted, then earnings will take a serious hit.
Nongfu Spring's share price may also be affected by online reviews.
Both Zhou Li and Zhong were restless, and this situation made them feel restless.
Yesterday, he made a statement on social media in the hope of changing Nongfu Spring's reputation.
Zhou Li, vice president of Nongfu Spring Company, took the lead in the appearance.
Zhou Li directly expressed his shock at the death of the elder of the sect after the death of the "melon-eating masses" who launched an attack on Nongfu Spring.
He then said that Nongfu Spring and Wahaha only competed in the early years.
Competition used to be fierce, even to the point of going to court, but because of the different strategies adopted later, the competition basically did not exist.
In 2013, someone went to Zong Lao and tried to sow discord between the two companies in order to achieve the goal of sabotaging them.
Zong Lao's response was straightforward, and he bluntly said that this was someone deliberately engaging in farmers, and his attitude was quite obvious.
Not only that, Zhou Li also told about his experience of visiting the sect elder with Zhong Sui, and even the memorial service he recalled very clearly.
He also mentioned the reason for making Wahaha Eight Treasure Porridge, that is, Zhong's suggestion to the sect elder.
After Zhou Lifa completed a long article on public relations for Nongfu Spring, Zhong also released a long article.
Zhong's long essay mainly revolves around several things that happened between him and the sect elder.
At the beginning, he explained that he was the first seven of the sect elders that day, and then explained the relationship with the sect elders.
This sentence sums up quite well, and vividly depicts the relationship between teachers and friends, and competitors to each other.
When he heard the news of Elder Zong's illness, he immediately wanted to visit, but unfortunately he was unable to go due to his serious illness.
It wasn't until after the death of the elder that he went to comfort the family of the elder Zong.
One of the key things he mentioned later was that he said that what Zong Laosheng hated most was online violence.
He has passed away, but netizens took advantage of the death of the elder of the sect to carry out online violence against Nongfu Spring and Zhong Sui.
These few short sentences summarize and condemn the current online violence against Nongfu Spring and Zhong Sui.
Subsequently, he denied and responded to the rumors of his own family history that were prevalent on the Internet.
He claimed that his first fortune was obtained through the cloth business, not through betrayal of Wahaha and the clan elders.
Subsequently, he described in detail several things that had happened with Zonglao, including the books given to Zonglao and the suggestion mentioned by Zhou Li that Zonglao should start producing eight-treasure porridge.
He also recalled his experience of reselling Wahaha nutrient solution, in addition to that.
Of course, he also stressed that this kind of behavior did not count as impulse shopping at the time.
At the end of the article, he highlights the benefits of natural water, which is crucial.
Of course, in the end, Zhong did not forget to summarize the core points of this long article.
Please pay attention to netizens, do not be misled by some self-leading and well-known Internet celebrities, and stay sober when making negative comments about Nongfu Spring.
This is the end of Zhong's public relations work, which has been successfully completed.
Netizens very clearly understood the response of the two senior executives of Nongfu Spring.
Netizens concisely summarized and commented on Zhong's long article.
Both Zhou Li and Zhong were extremely keen to come up with the idea of baby haha eight-treasure porridge, and this delicacy could come out only thanks to Zhong's suggestion.
The two of them either didn't mention the issue of Zhong's stringing goods, or they just understated it.
Even in the end, he gave a verbal warning to those who broke the news about Zhong Sui and Nongfu Spring's black material.
The summary of netizens is quite in place, so to speak.
However, the focus of some netizens is not on the tirade between the two.
I'm curious why Nongfu Spring's freezer can store all drinks except Wahaha.
Of course, there are also some netizens who are very concerned about the nationality of Zhong's son.
Netizens directly said that Zong Lao is considered an entrepreneur, while his daughter has Chinese nationality.
Although he was a businessman, he was only a clock, and his son was an American citizen.
Everyone just has a soft spot for their own national culture and loves the culture that belongs to the Chinese.
The competition between Wahaha and Nongfu Spring.
Whether it was out of dissatisfaction with Zhong's backstabbing or other reasons, it led to this controversy.
We should all get back to the basics, after all, it used to be crucial when comparing the cleanliness of two drinks.
As long as you pay close attention, you will find that Nongfu Spring has a larger share of the market.
Wahaha's mineral water is scarcely sold among merchants, and only a few merchants sell it.
Wahaha's water is not rare because it is of poor quality, nor is it not beneficial to the human body because it is not natural water.
Wahaha's water is not often seen in the market, in fact because it is very common in laboratories.
In 2021, a well-known foreign biosystems company has already recommended Wahaha's mineral water in their textbooks.
Many students in the laboratory said that Wahaha has long become a "laboratory water" widely used in domestic laboratories.
Nongfu Spring suffered a "worm egg incident" in 2011, which is a stark contrast.
Mr. Li and his son found insect eggs on the cap of the Nongfu Spring bottle.
Subsequently, Nongfu Spring officially said that this was due to the follow-up sales link.
However, trust in Nongfu Spring has dropped dramatically, as they claim to be "nature's porters".
However, in any case, the image of Zong Lao as a national entrepreneur has been deeply imprinted in people's hearts.
It is hoped that Wahaha will continue to uphold the principles of Zong Lao in the future and continue to make progress under the leadership of Zong Fuli. Of course, I hope so.