Popular bookstore card, in a city like Nanjing, which has many units within the system, is the "traditional welfare" of many enterprises and institutions for many years, and it is also a face-saving "hard currency" in the world, from Yonghui supermarket, Suguo supermarket, Golden Eagle to BHG, and there are many restaurants, pharmacies, gas stations and thousands of cooperative businesses, can pay by swiping the card, so it is deeply trusted by the general public.
However, the recent developments in the "popular bookstore card" have been a bit of a headache. Many people find it".I can't use it anywhereRunning for a day can't keep up with the speed of closingOnly then did I realize that something was wrong. After the incident, a lotCardholdersappeared"Irrational" swiping, what to buy, I usually don't read books and buy the four famous books and the Civil Code; Those who are not usually short-sighted bought high-end glasses; Those who don't usually write bought hundreds of pens; Edible oil,**
Now it seems that these "irrational" consumers are "rational", because there are fewer and fewer places to swipe cards, and now they can't even buy books from popular bookstores.
Why things have developed like this, this has to start with the well-known local supermarket "Suguo Supermarket" in Nanjing, many people hold the popular bookstore card in their hands, and they can spend in Suguo Supermarket for a long time.
But,The cooperation agreement between Suguo Supermarket and Jiangsu Dazhong Book Co., Ltd., the issuer of the "Popular Book Prepaid Card", will expire and terminate in May 2023, and according to its official explanation, it is based on the adjustment of each other's business strategies, and it has been decided not to continue to cooperate.
But Su Guo's attitude triggered a highly sensitive nerve in the market. Why is Su Guo suddenly reluctant to continue cooperating? Whether there is any problem, some people suspect that it is the problem of the issuer's settlement, which causes the cooperative merchants to "step on the brakes" one after another. Su Guo's sudden move, and it happened to be around the peak consumption season around the spring year, many cardholders began to shop everywhere with their sleeping bookstore cards at home, and the consumption amount suddenly increased, and many partners launched transactions, which seemed to change overnight. The "hard currency" of the past did not work.
Shuguo card, Suguo co-branded card, supermarket card, Tesco card, and Huigou card are prepaid cards issued by Jiangsu Dazhong Bookstore Business Services, and the company operates independently and bears its own business risks and debts. Many people have always thought that the popular bookstore card is issued by the popular bookstore. However, the statement of the popular bookstore is that the business service of the Jiangsu popular bookstore and the popular bookstore are independent of each other. Jiangsu Dazhong Book Co., Ltd. Business Service, Jiangsu Dazhong Book Co., Ltd., Nanjing Changfu Book Co., Ltd. Business Co., Ltd., Changfu Jinli Technology, Changfu Group, the relationship between these enterprises is really complicated, and ordinary people can't figure it out at all.
Is Popular Bookstore really a backbiter?