In the bustling streets of the county, the shops of "Internet celebrity fried chicken" are extremely popular. Although it is expensive, it is always crowded, and there is even a sigh that "I can't afford to eat with a monthly salary of 30,000 yuan". The hidden economic phenomenon behind this is thought-provoking.
To be clear, what is Internet celebrity fried chicken? As the name suggests, it is not only a food, but also a fashion label that spreads through social **, a symbol of trends. In the county, this kind of fried chicken has become famous for its unique taste, exquisite packaging and marketing strategy, and has become a fashion pursued by young people for a while. But what followed was the rapid rise of its **, which discouraged many people.
The reason for this is that the relationship between ** and cost cannot be ignored. Different from traditional fried chicken restaurants, Internet celebrity fried chicken not only invests a lot of money in the purchase of ingredients, but also spends a lot of money on brand building and marketing promotion. Coupled with fixed expenses such as location rent and labor, its operating costs are far from those of ordinary fried chicken restaurants. And these costs will eventually be passed on to consumers, thus forming a situation of **fried chicken.
What do consumers think of this kind of fried chicken? In fact, for many young consumers, choosing online celebrity fried chicken is not just for satiety, but also for social needs and emotional experiences. They are willing to pay a high premium for this in order to obtain unique consumer satisfaction. However, when ** exceeds a certain range of tolerance, consumer acceptance will naturally decline, which is why there will be a voice of "a monthly salary of 30,000 can't afford to eat". Let's compare similar phenomena in other counties. Surprisingly, such ** food is not an exception, from milk tea to desserts, from fast food to snacks, similar ** consumer goods have appeared everywhere. This seems to indicate that with the development of the economy and the improvement of people's living standards, the first food has gradually become a consumption trend. Hotspot Engine Program Whether this trend is sustainable is worth pondering. After all, any product should be based on its value and market acceptance. Blindly pursuing high-end and branding, ignoring the basic needs of mass consumption, will eventually lead to the market. At the same time, this also reflects the excessive pursuit of brand and image by some consumers, ignoring the essential meaning of consumption.
The economics of the county's fried chicken restaurants reveal a consumption phenomenon: in the context of rapid economic development, some consumers have begun to pursue high-quality, first-class products, while merchants have increased the added value of goods by building brand image and using social ** effects. This phenomenon has promoted consumption upgrading to a certain extent, but we should also be wary of the potential problems caused by excessive consumption and brand worship. For entrepreneurs who want to enter the catering industry, understanding the real needs of consumers and balancing quality and quality may be the key to success.