In 2024, the first-class war will become more and more intense, and both new forces and traditional car companies will face the high-pressure competitive situation! BYD's "Glory Edition" series has the slogan of "electricity is lower than oil", and all models have been reduced in price and increased, including Qin plus Glory Edition, Song Plus New Energy Glory Edition, and Hantang Glory ......EditionPouring out of the nest. 
Immediately afterwards, Geely, Changan, Beijing Hyundai, SAIC Volkswagen, and Tesla followed one after another, and the competition in the auto market in 2024 will be even more crazy and disorderly. With such fierce competition, how to break the situation next, the problem left to the major car companies is still unresolved. 
On March 2, Leapmotor, which has the label of "high quality-to-price ratio" in the new power camp, followed BYD, Geely, Changan, etc., and launched its new product with Leapmotor C10 and 2024 Family Bucket, which shocked people's hearts and hit the soul of the "surprise price", which once again pushed the topic of ** war to a new height at present. 
The bayonet is red, and the zero run is fully unwound
Leapmotor C10 has set off a new track of what is "pure electric is lower than extended range", and the extended range version is priced at 1358-16.580,000 yuan, the price of the pure electric version is 1288-16.880,000 yuan, brought the ** who flipped the table. As soon as the price of Leapmotor C10 was announced, it caused a lot of negative comments on the Internet about "unsubscribing". 
But in terms of facts, the pre-sale price of C10 was 15Starting from 180,000 yuan, it has accumulated more than 45,000 orders so far, and the starting price has been adjusted to 12880,000 yuan, down 230,000 yuan. Whether it creates a strong sense of oppression for friends and businessmen, so that it triggers the negative of "unsubscribing". Or, because Song Plus New Energy Glory Edition was listed before, the starting price was reduced to 12980,000 yuan, 12The impact of the zero-run C10 from 880,000 yuan has been greatly weakened, which has caused negative complaints. However, compared with Song Plus DM-i Glory Edition, Navy S7, etc., after a rough analysis and comparison, the pricing of Leap C10 can naturally stand up. 
How to be a butcher in Leap C10?
The Leapmotor C10 is positioned as a 5-seater mid-size SUV (wheelbase 2825mm) with ultra-spacious space. The extended-range CLTC has a pure electric range of 210km, which is far ahead of its class. At the same time, it also comes standard with 71-channel ** cockpit, the whole system is equipped with L2 level assisted driving + Qualcomm Snapdragon 8155 8295 car machine chip as standard, as well as standard front double wishbone + rear five-link suspension and so on. In addition to **, intelligence, space, materials, etc. are all reference dimensions for consumers to buy cars, it is undeniable that Song PLUS new energy glory version is a cost-effective, high-quality new energy compact SUV, not only the new energy compact SUV down, but even CR-V, R**4 Rongfang, X-Trail and other joint venture compact SUV pricing power directly hammered. 
Compared with Song PLUS new energy, Leapmotor C10 is a new energy medium-sized SUV, and the subversion it brings is just like the theme of Leap's press conference: choose a car to see Leaprun, and the value has a reference. Even regard Leap C10 as the current 12-160,000 level new energy medium-sized SUV ruler, Leap C10's pricing overlaps with Song PLUS new energy and Deep Blue S7, but it provides a leapfrog product experience, which is rare at the moment, and it is not an exaggeration to call it subversive. After all, when it comes to making a car, any car can make a compromise for the market, and it can be lowered infinitely, but how to take into account the quality of the whole vehicle and the experience of using the car is indeed a big problem. The launch of the Leapmotor C10 on the market shows us its hard-core competitiveness and innovation. 
Leap C10 comes from a new force, in the current circle that pays attention to origin and identity, Leap C10 does not seem to have an advantage congenitally, but seriously, Leap Motor's R&D and manufacturing heritage is not bad. 8 years of technology accumulation, what are the killer features of Leaprun?
With 8 years of technology accumulation, Leapmotor has global self-research capabilities, and has "four-leaf clover"** integrated electronic and electrical architecture, CTC20 battery chassis integration technology + oil-cooled electric drive, intelligent driving and other core technologies. At the same time, the generalization rate of Leapmotor's vehicle architecture is as high as 88%, which can cover A0-C class models. 
Leapmotor coordinates the synchronous promotion of various fields to ensure that the new car has good advantages and quality control advantages. At the beginning of Leapmotor's car manufacturing, it insisted on self-development, rather than "buying, buying, buying", so that Leapmotor still has the right to price new cars in 2024. Think about it, which new energy vehicle with 140,000-level with 8295 intelligent cockpit and 160,000-level with lidar can take into account both cost-effective and good quality experience? Leap is unique in the present. After all, the pre-sale order of 45,000 units can show the terminal recognition of the Leapmotor C10. 
Leapmotor C10 is defined as "a more ideal home for young people", and comprehensively learns to benchmark the ideal L7. Zhu Jiangming said: It is necessary to roll innovatively, grind hard, and create good and inexpensive products. Leaprun gives users the ultimate high-quality cost performance, as well as a superior product experience, and Leaprun will bring users a luxury experience of 30-400,000 yuan in the 15-200,000 level range. At the press conference, it was not only the Leapmotor C10 that brought surprises, but also the Leapmotor C01, Leapmotor C11, and Leapmotor T03 2024 models. 
Among them, the price of the Leap C01 2024 model is as low as 13Starting at 680,000 yuan, the price of the Leapmotor C11 2024 extended range version is as low as 14From 880,000 yuan; The price of the 2024 model of Leapmotor T03 is as low as 4Starting from 990,000 yuan, the 403 comfortable version is even from 8090,000 yuan to 6990,000 yuan (CLTC pure electric range of 403km). It is not difficult to find that returning to the auto market with intensified competition and extreme involution, Leapmotor has taken advantage of the trend, and with the best advantages brought by the self-research ability in the whole field, it can maintain a consistent and stable pricing system in the first battle. Rather than some brands being forced by market competition to passively respond to price cuts, resulting in big ups and downs in model pricing, the collapse of the ** system, and backstabbing old car owners, traditional car companies such as BYD, Geely, Chery, and new forces such as "Wei Xiaoli" are not immune. Editor's summary
It can be considered that Leapmotor is one of the healthier new forces. Sales volume is the best proof that Leapmotor has developed steadily in recent years, and sales have increased steadily. In 2022, the annual sales volume will be 111168, a year-on-year increase of 154%; In 2023, the annual sales volume will be 144155 units, a year-on-year increase of 29%, and the sales volume is quite eye-catching among the new forces.
This year, with the launch of the Leapmotor C10 and the re-adjustment of the prices of all products, it is believed that Leapmotor will have more rapid growth potential this year. In addition, in November 2023, Leapmotor received an investment of 1.5 billion euros from Stellantis Automotive Group, which will help Leapmotor to quickly roll out the next "going overseas" development channels, taking into account both domestic and overseas development, and the development potential of Leapmotor is worth looking forward to.