Compact cars are reduced by up to 60,000! The continuous confrontation of joint venture brands in the ** war.
As soon as the beginning of the year, BYD had a wave of king bombs, and the author, as a bystander, found that the corners of his mouth were more difficult to suppress than AK. BYD announced Qin plus, and also announced the Destroyer 05 Glory Edition, which is so low that people are sluggish.
Many consumers believe that now is a good time to buy a car. If you can spend about 80,000 yuan to buy a similar A-class car, this kind of cost performance is indeed very strong.
BYD's price reduction means that many other new energy vehicle companies will also reduce prices, otherwise the market competitiveness is really getting bigger and bigger. Of course, I believe that this problem is more or less related to the trade-offs of private car companies. With such a large industry, not all bases can do it.
Some netizens also said that BYD is like this, how can domestic joint venture cars live? Do you want to follow the price reduction? What about profits? This price cut is for next year, which is 2024, but this is just the beginning, and this starting point is a bit"Low"。
Let's start by talking about which car companies have completed the price reduction, and how much each product has been reduced. Let's start with the Volkswagen Ranger Sunrise, which was the first car my family suggested I bought after college.
At the time, if you look at it from the point of view of **, I felt that the car was a miracle. It's amazing that a car from a big manufacturer looks good, performs well, and most importantly, meets my immediate travel needs, while it costs less than $100,000.
1.With 5 liters of power and a 6AT gearbox, it can be said that the value for money is maximized. If you usually watch bloggers selling cars, you will often see the price reduction advertisements of the Volkswagen Ranger Sunrise.
The preferential margin is basically 240,000 to 3Between 60,000 yuan, the dealers** of some low-profile models are only more than 90,000 yuan, and the highest ** of 23 models even reaches 70,000 yuan. What the hell happened to this car? I don't think that's a problem at all from a practical point of view.
The exterior is also beautiful, and the space is a bit larger than I initially thought. Secondly, the quality of Volkswagen is still obvious to all, just like saying that they are also a great factory, there is support behind it.
Volkswagen Ranger Sunrise sales are impressive every year due to its excellent price/performance ratio, and in my opinion, this model is destined to reach new heights this year.
The second car is the Buick Verano Pro, whose terminal price is 90,000 yuan, and the discount range is as high as 60,000 yuan in some areas. Many netizens are thinking of buying 23 Verano Pro in the new year, and the price of the entry version is as low as 7490,000 yuan.
If the Buick Verano Pro is no longer profitable, I certainly don't believe it, but I think it's still commendable for giving consumers peace of mind.
In my opinion, BYD's price cut is not to force everyone to make a profit, but to give many car companies more opportunities to show their profitable models. As long as there is the ability to make money, the industry will always be profitable, that's for sure.
Of course, there are also models that insist on not reducing prices, and the Honda Civic is a prime example. Although we are consumers, we cannot kidnap consumers, let alone morally kidnap consumers.
We can't criticize certain car companies for not lowering prices just because BYD has cut prices. People also have to do business, and it is their freedom to price their own products.
Secondly, Honda also has a bottom line: why don't we cut prices? Why don't we lower the price? We have to have our own strengths and strengths. However, from a realistic point of view, the sales of the Honda Civic in August last year have been gradually declining every month.
But in the first month of the year, Honda still achieved a good result of 21 234 units, which surprised many. On the other hand, it's not that the Honda Civic hasn't cut prices, but that they've been slow over the past few years.
Honda is working to minimize the damage caused by price reductions as much as possible. Consumers understand and respect this. Back then, if you want to buy a Honda Civic, you have to spend more than 200,000 yuan to buy it, but now the entry-level model only costs 100,000 yuan.
The key remains the March results, and if sales of the Honda Civic continue to fail to keep pace, I think Honda will have to consider price cuts to make a profit.
There is also the Toyota Corolla, although its ** has dropped a lot, but compared to a model like the Ranger, the Corolla is as if there is no price reduction at all. In the past, the Corolla still had the color of a mid-level car in the minds of consumers, but this is not the case today.
The performance of the Corolla is no longer as eye-catching as it used to be, and the sincerity given in the configuration always seems to be a little lacking. If it can't make further concessions on the ** to ensure its competitiveness in the market, today's Corolla should not be doing well.
For a period of time, Xiaomi has not wanted to say that it has succeeded in building a car, and has sent a PPT, and has not said how much content there is about technology, which is more like a complaint letter in the eyes of netizens.
Several said that it is really very difficult to build a car. Again and again encountered bottlenecks at the technical level, encountered difficulties in the market again and again, and various unexpected difficulties made Xiaomi feel a headache and burst into foul language.
Subsequently, Xiaomi generously announced**. Before the announcement, many Xiaomi fans this year were very much looking forward to it. What is the original intention of Xiaomi's establishment, that is, to engage in youth value as early as possible. When everyone goes to school, life is not easy, and a youth version of the mobile phone is presented, which is so cheap that it flies.
As a result, Lei Jun said, 990,000, 1490,000 and 1990,000 is out of the question. Xiaomi makes cars so carefully, how can it be so cheap? We can also understand that the ** of Xiaomi cars should start at around 200,000.
After this, many netizens began to scold, and some people also began to tart Xiaomi cars. Jun'er, why did we buy your mobile phone back then, wasn't it because it was cheap and easy to use?
When you handed over the product to us, I gave you hope to develop the future with the money in your hands, but today what you do is more or less off the way!
We are growing up, we are not really rich, our generation is a generation that has been suppressed by society. The Internet says that we want to rectify the workplace, but this has nothing to do with us, and the pressure of income always makes us breathless.
If you suddenly say it's impossible, it's tantamount to not treating us as brothers. Now that you're a master of technology, are you going to leave us alone?
It can be said that in recent times, the ridicule of netizens in this regard has indeed drowned Xiaomi. However, the author believes that there are still problems with this statement.
Human beings are selfish by nature, and they all want to get more and take advantage of more. But business is business. Did Xiaomi really fool us?
As mentioned earlier, as an automotive company, you can decide on the product for yourself. As long as it is legal and compliant, no one can interfere, which is the simplest truth.
Xiaomi ppt is pouring bitter water, let's think about it rationally, is it really that easy for technology companies to build cars? Not everyone is Kazuo Inamori, and cross-industry management skills are not so bad.
Even copying is not an easy task. You have to have a good relationship with others, and you have to find a way to lower the price with each other? To build a car, Xiaomi must also have its own things, otherwise it will not be trained to death?
Therefore, R&D investment is also inevitable, and the money is really spent. Look at Xiaomi's models, it does look quite high-end, in today's new energy car companies, in terms of style, what models can be compared?
We can only say that there is a reason why it is expensive, and we can complain about Xiaomi's **, but we must not maliciously slander it, and we must respect the achievements brought by science and technology.
Of course, BYD has now become friends with Xiaomi, and this friend still has some strength. Not long after the start of the year, his own car was not fully marketed, and it turned out to be a nail.
True, our Xiaomi Su7 is not a Class A car, so the price reductions of the Qin Plus and Destroyer 05 Honor Edition will not affect us much. However, since the price of A-class cars has been reduced, isn't BYD going to change the ** of B-class cars?
Our Xiaomi has just entered the new energy vehicle industry, and you dare to say that it is a luxury car brand as soon as it debuts, which is unrealistic. In case the ** of other Hantang is pressed to about 200,000, or even higher, then our Xiaomi starting at 200,000 may be a little, a little uncompetitive.
Then the question arises again: Will BYD lower Hanteng's ** after this? I think it's possible. BYD, like Xiaomi or Huawei in today's mobile phone world, takes most of its manufacturing technology and materials into its own hands, getting rid of imports as much as possible.
When everything is in your own hands, the cost aspect is much lower. Xiaomi is like this in the mobile phone industry, but it is still the same in the automotive industry, thanks to a friend, I copied it so well.
People who are very touched despise Xiaomi cars, but I think Xiaomi, more or less in the electronics industry, has become a miraculous existence. Jun'er is really not an ordinary person, shouldn't our Chinese car-making technology companies support him?
Even if we don't buy it, we shouldn't denigrate it. The reason why Xiaomi cars are so expensive may be because their business has just started, and the cost really can't be lower. In the face of BYD's price cut, in order to ensure sales, they may make concessions, but not too much.
The results of the first year are very important, and the beginning does not mean that the beginning does not leave **. When Xiaomi discovers this circle, I believe that Xiaomi will also blow a storm of youth.