In the Spring Festival file in 2024, there is a slight lack of surprises in the online drama market, and there are no phenomenal dramas like "Hurricane" and "The Long Season". On the contrary, the micro-short drama stood out and gained a lot of attention during the Spring Festival.
The high-quality micro-short drama "Give Her a Handle" has a high degree of discussion, gradually rising from the middle waist of the Detaven weekly list to the first place, and the popularity of the station has also exceeded 20,000; In addition to the hot searches in Internet communities such as Douyin, Xiaohongshu, and Weibo, the topics related to the mini program short drama "I Was a Stepmother in the 80s" have also been recharged more than 20 million in a single day.
Happy Fun Investment is also very concerned about these two short dramas, and before the 2024 Spring Festival, the short drama industry has experienced two months of strict supervision. Douyin, Kuaishou and WeChat have issued relevant announcements and removed a number of micro-short dramas from the shelves.
Happy Fun investors believe that in the Internet era, regardless of the theme, duration, horizontal and vertical screens of micro-short dramas, whether they can capture users' attention and the best duration has become an important criterion for judging the success of content products. Of course, there are still some sinking users who are interested in the "earthy" and "cool" of short dramas, but with the blessing of the platform's continuous high-quality, scheduled, and standardized products, short dramas have long become a form of expression that every artist cannot underestimate.
According to the theme type of micro-short dramas at the end of 2023 and the beginning of 2024, micro-short dramas will be more and more closely combined with cultural tourism, countryside and other themes in the future, combining food, beauty, culture and plot, which is also very in line with the trend of micro-short dramas, which is also the future investment direction that Happy Fun Culture is optimistic about.