In the entertainment industry, there is a trend that is becoming more and more obvious, that is, more and more artists choose to set up their own studios instead of being attached to a certain agency. For example, Yang Mi, Zhao Liying, Fan Bingbing, Li Yifeng, Li Xian, etc., are all stars with their own studios. So, why do artists set up their own studios? What is their studio for?
Generally speaking, artists set up their own studios for several reasons:
Improve your voice and autonomy. Artists under the agency are often subject to the company's planning and arrangement, and cannot choose scripts, endorsements, commercial performances and other activities completely according to their own wishes and preferences. With their own studio, artists can decide their acting careers more flexibly, choose the directors, actors, brands, etc. they want to work with, and they can also better protect their personal brand image and avoid some unnecessary controversies and negative impacts.
Expand your own team and resources. An artist is under the agency and can often only enjoy some of the staff assigned to him by the company, such as agents, publicity personnel, makeup artists, stylists, etc., and these personnel may have to serve other artists at the same time, and cannot focus on the needs of one artist. With their own studio, artists can hire trusted and satisfied staff, provide professional and considerate services for themselves, and can also expand their own networks and resources, cooperate and communicate with other studios or companies, and obtain more opportunities and information.
Reasonably and legally reduce the cost of tax burden. The income of artists is often very high, and according to the provisions of personal income tax, the tax rate is as high as 45% for those with an annual income of more than 960,000 yuan. This means that if an artist wants to get more than half of his income, he has to hand it over to the state. With their own studio, artists can turn their income into the operating income of the studio, and pay value-added tax, additional tax and income tax in accordance with the tax law of the enterprise, with a relatively low tax rate. Moreover, artists can also enjoy lower tax rates by registering studios in some tax-advantaged areas, such as the Chongqing Headquarters Economic Investment Park, so as to save more taxes and fees.
To sum up, it is undoubtedly a smart choice for artists to set up their own studios, which can not only enhance their status and influence, but also save their own costs and risks, and create a more solid foundation for their acting career. Of course, the artist studio is not all smooth sailing, it also requires artists to have enough ability and wisdom to manage their own teams and resources, to deal with various complex situations and challenges, to create more value and excitement.