The flower market is a huge industry, and with the improvement of people's living standards and living environment, the demand for flowers is also increasing. Flowers, which are herbaceous plants with ornamental value, are a general term used to depict the plants that are appreciated, and have short branches with reproductive functions, and there are many species. A typical flower, on a short, limited-growth axis, bears calyxes, petals, and stamens and pistils that produce germ cells. Flowers are composed of corollas, calyxes, receptacles, and stamens, and they come in a variety of colors and lengths, with or without fragrance.
Flower planting is an ancient and mysterious skill, it is not only an activity to beautify the environment, but also a kind of awe and gratitude for nature. In modern society, with people's attention to green environmental protection and healthy life, flower planting has gradually become a popular way of life. Flower planting can not only beautify the indoor and outdoor environment, but also improve air quality and increase people's mental state and physical health. However, it takes a certain amount of skill and knowledge to make flowers thrive and bring out their best in them.
Analysis of the flower industry chain
The industrial chain of China's flower industry is divided into three links, and the upstream of the industrial chain is the flower material, including flower seedling, flower cultivation, flower field base planting, etc.; The middle reaches of the industrial chain are the processing and retail of flower products; Downstream is the application market. Due to the high requirements of the flower industry for timeliness, the midstream retail channel is a key link in the flower industry, in addition, the improvement of consumer flower consumption awareness for the development of the industrial chain has an obvious driving effect.
The current situation of the development of the flower industry market
According to the statistics of the China Flower Association, China's flower planting area is about 1.5 million hectares, and there are more than 5 million flower employees. In recent years, China's fresh cut flower production has increased steadily, and the main producing areas are Yunnan, Jiangsu, Zhejiang, Guangdong, etc., especially the production of fresh cut flowers in Yunnan, the main producing area, has maintained rapid growth. The types of fresh cut flowers on the market are mainly roses, carnations, lilies, bellflowers, gerberas, etc.
After the adjustment and transformation in recent years, China's flower consumption market is becoming more and more mature, flower consumption has gradually changed from the past group consumption to mass consumption, from festival consumption, phased consumption to daily consumption, annual consumption, consumption mode from single, ** to personalized, diversified, consumption range from.
First- and second-tier cities.
The development of third- and fourth-tier cities and even rural areas, the flower consumer group continues to expand. With the expansion of the industrial scale, China's flower circulation system has become more and more perfect, and a national circulation network has been gradually formed.
In 2020, the actual planting area of flowers in China was 147240,000 hectares, growing to 154 by 2021310,000 hectares. In 2022, there are many kinds of flowers in the country, among which peonies, roses, jasmine, yueji, and carnations are the main species, covering most of the country. At the same time, newly introduced varieties such as Wanzi Qianhong, Piaoxiang and Caixia have also received widespread attention and sought after, and have become new popular varieties for key cultivation. The area of flower cultivation in the country is constantly expanding. In 2022, the actual planting area of flowers in China will be 159410,000 hectares.
In 2021, although China's flower industry was affected by the new crown pneumonia epidemic, it still achieved a good start of the 14th Five-Year Plan. The level of flower production has been significantly improved, the product structure has been continuously optimized, the consumption channels have been expanded, the transaction methods have been fast and diverse, the online consumption has become more and more mature, and the pace of industrial transformation and upgrading has accelerated, showing new vitality. As of 2021, the scale of China's flower retail market reached 220.5 billion yuan, an increase of 17 over 20205%。There is also a new breakthrough in Flower International**. In 2021, the total import and export volume of China's flowers exceeded 700 million US dollars for the first time, an increase of 12 compared with 202066%。Its ** mouth 4$6.5 billion, an increase of 2024%。China has become the world's largest flower producer, an important flower consumer and a flower import and export country.
In 2021, the national production and sales of potted plants and the market have recovered to the overall level of 2019, the planting area of fresh cut flowers in the country has increased slightly in a stable manner, the level of facilities has been significantly improved, the overall production and sales of seedlings have declined, and the development of live streaming has developed rapidly, and flower shops are still the main battlefield of flower retail. Since 2022, affected by the new crown epidemic, the seedling industry will face a more complex situation and severe challenges, the florist retail industry will adapt to the new requirements and show a good development trend, and the flower market will accelerate its growth driven by "Internet +".
According toResearch and refinement of Bizhi market research networkAccording to the latest data, in 2021, the scale of China's flower retail market will reach 220.5 billion yuan, an increase of 175%。In 2022, the total size of China's flower retail market will reach 1986800 million yuan. Among them, the retail scale of physical flower shops has reached 90 billion yuan, and it is estimated that the scale of China's flower retail market will be about 220 billion yuan in 2023. The scale of flower e-commerce has reached 1086800 million yuan. This data shows the importance and influence of China's flower market.
In addition, it is pointed out that by 2024, the scale of China's flower retail market is expected to further expand, reaching 221.5 billion yuan. This growth expectation reflects the continued increase in consumer demand for flower products and the importance of the flower market to meet people's spiritual needs.
According to the data of the Dingdong grocery shopping platform, the top five New Year flowers in the sales volume of the Spring Festival stalls from 2022 to 2024 are:
In 2022, Australian wax plum, rich bamboo, roses, peonies, daisies.
In 2023, Australian wax plum, silver willow, rich bamboo, carnation, and money skewers are succulent potted plants.
So far in 2024, daffodils, rich bamboo, North American holly, silver willow, Australian wax plum.
The top five "Five Golden Flowers" in the Pinduoduo Yangtze River Delta region from 2022 to 2024 in terms of Spring Festival sales are:
In 2022, phalaenopsis, tulips, silver willows, roses, daffodils.
In 2023, narcissus, phalaenopsis, snow willow, large-flowered orchid, tulips.
So far in 2024, daffodils, phalaenopsis, holly, silver willow, and large-flowered orchids.
The development trend of the flower industry
Personalize. With the diversification of consumer needs, personalized customization has become a major trend in the flower industry. Consumers can customize different varieties, colors, quantities of flowers according to their preferences and needs, and even choose the packaging and accessories of the bouquet. This personalized and customized service meets the needs of consumers for uniqueness and differentiation, and has become an important driving force for the growth of the flower industry.
Intelligent production and management. With the continuous development of science and technology, intelligent production and management has become another development trend of the flower industry. Through the application of intelligent technology, the automation and refinement of the flower planting process can be realized, and the production efficiency and quality can be improved. At the same time, intelligent management can also realize real-time monitoring and data analysis of the flower growth process, provide a basis for scientific decision-making, and further optimize production efficiency.
Ecology. With the popularization of environmental awareness, the concept of ecology and sustainable development has become an important development direction of the flower industry. The flower industry needs to pay attention to environmental protection and the sustainability of resource use, promote eco-friendly planting methods, reduce the use of chemical fertilizers, pesticides and other chemicals, and improve resource use efficiency. At the same time, the flower industry also needs to pay attention to the sense of social responsibility, promote fairness and the protection of labor rights and interests, and achieve harmonious development of economy, society and environment.
Cross-border cooperation. Cross-border cooperation and innovation is a new model for the development of the flower industry. Flower companies can cooperate with other related enterprises to jointly develop new products and services, and expand sales channels and market share. For example, flower companies can cooperate with companies in the fields of food, home furnishing, cosmetics, etc., to integrate flower elements into them and launch innovative and differentiated products and services. In addition, the flower industry can also use the power of the Internet and new ** to carry out online sales and marketing activities to expand brand awareness and influence.
Specialization and branding. Specialization and branding are the new focus of competition in the flower industry. Flower enterprises need to continuously improve their professional ability and technical level, provide better products and services, and establish brand image and reputation. At the same time, flower enterprises also need to pay attention to the cultural connotation and emotional value of the brand, strengthen brand communication and promotion, and improve brand awareness and loyalty. Through the development of specialization and branding, flower enterprises can enhance their competitiveness and market position, and achieve sustainable development.
The rise of the indoor green plant market: In recent years, indoor green plants have been loved by more and more people as an environmentally friendly home decoration. Not only do they beautify the environment, but they also help to provide excellent indoor air quality and mental relaxation. The rapid development of the indoor green plant market has become a new growth point for the flower industry.