Hello everyone, I'm an e-commerce stupid bear.
Merchants who have done Douyin stores know that the experience score of Douyin stores is very important for store traffic;
It can be said that the experience score is directly related to the key to the long-term development of the store, and even whether it can continue to develop.
Because of this, it has become an indispensable daily operation for small store merchants to maintain store experience scores. So what should you do if you want to maintain the experience score of Douyin store?
First of all, we must understand clearly that the experience score of Doudian is mainly divided into three parts: commodity experience score, logistics experience score and service experience score, all three are indispensable, and the score of each part cannot be reduced, otherwise the overall score will decline.
1. Rational use of "welfare funds" to improve.
Using welfare funds to improve experience points should be an operation that many Doudian merchants are familiar with.
The underlying logic lies in the fact that we issue more orders through "welfare money", so as to dilute some bad reviews and product return orders in the store, so as to achieve the purpose of improving the store's experience score.
How can I use my benefits to improve my score?
We can choose some cost-effective "welfare" products to put on the shelves. Then use the method of intercepting the flow or find relatives and friends around to go to the store to place an order, and then increase the experience score.
It should be noted that the selection of products must be less after-sales, ** choose some low-cost products as much as possible, but not less than 2 yuan, otherwise it will not be included in the experience assessment, and secondly, it must be compatible with your main category.
2. Dispose of goods with high return rate in a timely manner.
Merchants who have done Douyin stores know that it is very troublesome to return products and have bad reviews, especially when there are not many orders in the store, a bad review may make your store directly cut off;
Therefore, when the experience score declines, it is necessary to find the product with a high return rate in time, remove it from the shelves, and then put new high-quality welfare products on the shelves to increase the score.
If we want to maintain a good store experience score, we must pay attention to the problem of bad reviews and product returns. If you encounter unreasonable bad reviews, you must report it, and the chat history of the flying pigeon must be saved, which is the key evidence.
3. Communicate logistics information with manufacturers.
After the goods are shipped, we should always pay attention to the logistics information to prevent logistics overtime, stagnation, loss, etc.;
If it appears, you must first ask the manufacturer what caused it, and if it can't be solved temporarily, contact the user to appease the user's emotions and let them choose to refund for no reason.
If it can be solved, for example, the manufacturer has no inventory, then find another manufacturer to ship in time, which also reflects the benefits of "spare tire", so when looking for a manufacturer in the early stage, you must find a few more to do backup to prevent accidents.
In a word, don't let logistics problems affect your store rating.
4. Do a good job in customer service and after-sales.
What customer service needs to do is to appease the user's emotions and solve problems in a timely manner.
If it is customer service, the merchant can increase the constraint through performance appraisal. If it is a product, you can make up for the psychological gap of customers through small payments.
Of course, we can also intervene manually in this regard. This must be known to many merchants, that is, we take the initiative to find someone to chat with customer service, and quickly give praise after the end, so as to increase the im dissatisfaction rate and average response time.
Well, the above is the content shared today, more about the detailed gameplay and content sharing of Doudian.
** E-commerce stupid bear.
I am an e-commerce stupid bear, a post-90s generation who focuses on e-commerce.