With the changes in the tourism market, tourists are increasingly preferring local tours and peripheral tours. This shift not only brings new challenges to travel businesses, but also a once-in-a-lifetime opportunity. In this context, how to follow the trend and create a successful local travel mini program?
1. Dig deep into the characteristics of local tours and tailor mini programs.
Local tours have their own unique features, and only by accurately grasping these characteristics can we create a mini-program that meets the needs of tourists.
Short-distance leisure-based: local tours are mainly short-distance and leisure-oriented, and the products should highlight this feature and provide a wealth of local and surrounding tourism routes and leisure activities.
Weekends and holiday peaks: Seize the peak travel time of weekends and small holidays and launch corresponding offers and activities to attract tourists.
High repurchase and loyal fans: Local tourists have low travel costs, making it easier to cultivate loyal fans. Therefore, Mini Programs should focus on user experience, provide high-quality services and products, and increase the repurchase rate.
*High sensitivity: The unit price of local tour products is low, and tourists are more sensitive to **. Therefore, the best strategy should be reasonable, and at the same time provide cost-effective products and services.
2. Integrate local resources and provide one-stop service.
Local tourism mini programs should integrate local food, drink and entertainment resources to provide one-stop services for tourists.
Integration of multiple business formats: Integrate tourism products such as one-day and two-day tours, parent-child tours, and family tours in the surrounding areas, as well as local food, accommodation, car rental, and leisure projects, into the platform to facilitate one-stop booking for tourists.
Service details improvement: Provide detailed services such as parking lot navigation, toilet guidance, and area map navigation to improve the experience of tourists.
Establishment**: Sell travel specialties, retail department stores, etc., increase the purchase frequency of users, and increase the overall traffic of Mini Programs.
3. Fission customer acquisition, various marketing methods.
Use fission customer acquisition strategies, combined with a variety of marketing methods, to quickly attract new users.
Fission distribution: Achieve rapid customer acquisition growth through marketing methods such as unlimited secondary distribution, spelling, and limited-time seckill.
Coupons and membership system: Through marketing functions such as coupons, membership discounts, and points systems, tourists are attracted to book and settle in the Mini Program, and user loyalty and repurchase rate are improved.
Weicheng Home: ** Development of local tourism applets.
Choose WeCheng Home to make your local travel mini program development smoother.
Diversified cooperation methods: Provide a variety of cooperation methods such as activity charging mode, SaaS model, buyout standardized products and so on to meet your different needs.
Industry technical advantages: Deeply cultivated in the tourism industry for 8 years, the technical team is professional and experienced, to create a stable and efficient mini program for you.
Fund security and system stability: The automatic account distribution system is adopted to protect the rights and interests of merchants and make your operation more secure.
All-round after-sales service: Provide a full range of services such as exclusive docking service group, 7*24 technical operation and maintenance support, etc., to ensure the stable operation of your Mini Program.
Rapid iterative upgrading: Rapid product upgrades and iterations allow you to maintain a leading position in the market at all times.
Seize the opportunity of local travel and create a successful local travel mini-program to rejuvenate your travel business!