Li Auto MEGA 72 Hour Order Report.
1.Order Status: 8 to 9 confirmed orders and about 60 to 70 potential orders have been recorded in each store, accounting for 60 to 70% of store traffic. The total order book for Li Auto MEGA is at 35 4k or so.
Interest in the MEGA has risen, mostly from those who are curious about the new model. Despite this curiosity, the rate of serious order intent remains stable.
Two. **After the announcement, customer reactions were polarized. Those who have confirmed their orders usually don't go to the store, while a portion (10-15%) cancel their orders due to a large discrepancy.
2.Customer Profile: All customers are men in the age group of 35-45 years.
The customer base is young and affluent, and many own limousines, especially from.
Companies in second-, third- and fourth-tier cities are predominant, highlighting regional differences in sales.
Two. With an MSRP of more than $500,000, people who confirmed their purchase saw the MEGA as a luxury car or a "toy" car, and their purchase decision was not much influenced by the salesperson.
Three. 30-40% of purchases are registered with businesses, but actual purely business-related purchases are almost non-existent. In some stores, business customers feel that MEGA doesn't meet their specific needs.
3.Configuration & Color Selection:
a) Model Preference: Only Mega Max models are available.
b) Color preference: The popular exterior colors are in line with the colors of the showroom models, with white being the main choice for the interior.
The choice of exterior color was influenced by the showroom model, mainly white and silver, which were preferred by customers.
Two. Customers are satisfied with the features included. However, due to the advanced design of the vehicle, some people wait for delivery feedback and road conditions before finalizing color and configuration choices.
4. Competitive mode analysis
Li Auto L9: 2-3 10
Note: ISome customers consider both L9 and MEGA. These customers postpone placing an order after the release and choose to continue with the evaluation.
Two. In developed regions, there is a trade-in demand for older luxury MPVs like the Toyota Alphard, but these customers believe that these models are not comparable to the mega.
iii.Even without mentioning it directly, competitors in the same class (Denza D9, Zeekr 009, Xpeng X9, etc.) have seen customer returns after the MEGA price cut.