In the context of increasingly fierce competition in the new energy vehicle market, Xiaomi Group's first C-class high-performance ecological technology car - Xiaomi SU7 has not officially landed on the market, but it has been involved in the whirlpool early. On March 3, Xpeng Motors and Aion Motors followed the pace of BYD, Krypton and other pioneers, announcing significant price reductions for some of their models, which undoubtedly brought new shocks to the market and posed direct pressure on the upcoming Xiaomi SU7.
Lei Jun, chairman and CEO, revealed in previous public remarks that the Xiaomi Su7 is positioned as high-end and "indeed a bit expensive", suggesting that it will be higher than the price of new cars from some mainstream brands in the market. Although Xiaomi has not clearly announced the final price, this strategy has already caused heated discussions and speculation among consumers.
As other brands' price reduction actions escalate, the focus of netizens has shifted to how Xiaomi responds to this industry war. Talented netizens even adapted a magical song,To ridicule Xiaomi and Lei Jun's market behavior in many fields,"Cue"To the pricing choices that Xiaomi Su7 may face,The lyrics joked:"Mr. Lei and his line are reduced in price,Looking forward to Xiaomi apartment。 This not only reflects the public's traditional expectation that Xiaomi has always adhered to the cost-effective advantage, but also includes the conjecture of whether Xiaomi cars can continue this concept and provide more competitiveness while ensuring quality.
For Xiaomi, the pricing strategy of SU7 is not only about the market acceptance of a product, but also carries the strategic consideration of whether Xiaomi can successfully cross borders and base itself on the automotive industry. Industry insiders generally believe that whether Xiaomi Su7 can stand out from many strong competitors depends not only on the performance of its own products, technical strength and unique ecosystem integration, but also on the final market pricing. Consumers and the industry are eagerly awaiting, waiting for the answer handed over by Xiaomi Auto in this battle of value and value.