Recently, the death of Zong Lao, the founder of Wahaha, has aroused people's attention between the two beverage brands, Wahaha and Nongfu Spring. As a result of this incident, Wahaha's brand reputation has continued to rise, while Nongfu Spring's market response has been declining.
The founders of both brands once became the richest man in China, but their status in the eyes of the people is completely different. Even the people who collect waste on the street have posted notices: Nongfu Spring's bottles will be stopped from now on, and the price of Wahaha's bottles will increase by 5 cents per catty. This just fulfills the wish of the elder Zong to insist on packaging products in cartons, and the cartons can be sold, so that the people at the bottom can have more income.
Recently, netizens have discovered more differences between the drinks of these two brands. Netizens in Guangxi found that the label of Wahaha mineral water was printed with the beautiful scenery of Guangxi, and the advertising slogan also praised the beautiful landscape of Guangxi. This netizen couldn't help but sigh: "There is only one kind of watermark on my hometown in the world, and that is Wahaha."
At the same time, on one of Nongfu Spring's green tea products, netizens saw a completely different scene. The label of Nongfu Spring reads: "In 1267 AD, when the Japanese monk Nanpu Shaoming was practicing Buddhism at Jingshan Temple, he carried steamed green tea to the east, and Japanese matcha originated from this."
Originally, green tea was the tea of China, but Nongfu Spring introduced it as originating in Japan, what is the purpose of this meaningless explanation?
There is a huge difference in the nature of these two entrepreneurs, and the results of the businesses they run will be different as a result. Wahaha Group is a well-established domestic enterprise, and none of the three major shareholders have foreign holdings, while in Nongfu Spring's shareholding structure, except for Zhong Xiaoxi, who is Chinese, the other three shareholders are all from Western capital.
It is reported that the son of Nongfu Spring's largest shareholder, who is the future heir, has already obtained American citizenship. This means that shortly after Zhong's retirement, the Nongfu Spring brand will completely lose all ties with China.
As we all know, Zhong Xuxu was the best merchant of Wahaha before founding Nongfu Spring, and was discovered and terminated by the elder of the sect because of low-cost hoarding and remote ***. Wahaha's slogan is: "Water is water, let water return to purity". A year later, Zhong used the resources he obtained in Wahaha to found Nongfu Spring, with the slogan at the time: "Nongfu Spring is a little sweet". Today, despite the fact that the Elder has passed away, he has realized his vision of returning water to its purity. On the contrary, Nongfu Spring is no longer "a little sweet", but makes people feel a little tired. This is not a problem with the water itself, but with the operators themselves.