Marketing is everywhere. This year, I updated the audio of Seth Godin's "This is Marketing" to number **, if you are interested in marketing. Since I am a market fanatic, everything in my eyes is business, transaction, exchange, and value.
Why do you say this? Do you consider yourself a commodity? Do you think celebrities are a commodity? In the huge world business activities, it can also be understood as a market economy, why is it really valuable?
Today, let's talk about marketing separately - star effect. It can also be understood as event marketing, and at the beginning of this number, I was honestly writing marketing theories and cases and handling cases, but there are fewer people who have handled the cases, so when the macroeconomic cases have a certain amount of reading, I will be seen by you. This is also a marketing method, called hot marketing, as the saying goes, "rubbing traffic".
Celebrities have tremendous commercial value in the pursuit of commercial activities with trillions of die-hard fans. For example, Taylor Swift, the global hot actress, can even cancel her previous commercial performances in Hong Kong and only go to her favorite cities, such as Singapore.
Singapore's Prime Minister Lee Hsien Loong has defended Singapore's decision to strike an exclusive deal with Taylor Swift, who will hold six events in Singapore this week, preventing the superstar from taking her ongoing Ellas tour to any other country in the region.
The Singapore agency "negotiated an arrangement with her to perform in Singapore, making Singapore her only stop in Southeast Asia." The prime minister called the arrangement "very successful" and said he did not consider it an "unfriendly" gesture to other members of ASEAN's group of Southeast Asian Nations.
If his country did not offer the deal, there was no guarantee that she would travel to any other country in the region. The Prime Minister's speech came after the country's Minister of Culture and Youth, Edwin Tong, refuted speculation that Swift would be paid between $2 million and $3 million per show.
The actual figure is "not as high as guessed," * indicating that the singer's entire tour could earn around $2 million to $3 million.
Last week, Joey Salceda, chairman of the Philippine House of Representatives' Ways and Means Committee, asked the Philippines to raise the matter with Singapore, saying such an agreement was not "something good neighbors do." "It is alleged that Singapore** has provided AEG with a grant of about US$3 million to host the ** conference in Singapore," he said. The problem is, they don't host it elsewhere in the region. Thai Prime Minister Srettha Th**isin first publicly presented a figure of $2 million to $3 million per show last month, when he claimed that Singapore was paying the money to SWIFT to ensure her exclusivity.
An estimated total of 360,000 people are expected to attend SWIFT's six meetings in Singapore. The tour of 3 million is a bargain, and Taylor Swift's commercial value far exceeds that number, with reports of pre-sale tickets purchased for Swift by cardholders in the region reporting a 66% spike in credit card fees to 3 in 2023A new high of 8.2 billion (2.2 billion$8.4 billion).
It's clear that Singapore means that the economic benefits of Taylor Swift's concert outweigh the cost of the performance provided for the billionaire singer. What a bargain. The key to a successful marketing approach is to find valuable people.