With the advent of the new consumption era, consumers' pursuit of quality life is increasing, and the mid-to-high-end hotel industry is facing unprecedented opportunities and challenges. As a pioneer in the mid-to-high-end hotel industry, Atour Group has achieved rapid growth and led the high-quality development of the industry with its unique "hotel + retail" dual-engine model.
Since its establishment in 2013, Atour Group has always adhered to the principle of starting from accommodation and delivering a humanistic, warm and interesting lifestyle to consumers who pursue quality life. While continuously optimizing products and services, Atour continues to innovate and perfectly combine hotel and retail to create a unique business model.
On November 11, 2022, Atour Group was listed on NASDAQ, becoming the "first stock in China's new accommodation economy". This milestone event not only demonstrates the strength and potential of Atour Group, but also opens a new chapter for the company's future development.
In the new consumption environment, the competition in the mid-to-high-end chain hotel market is becoming more and more fierce. However, Atour Group has successfully seized the market opportunity with its unique "hotel + retail" dual-engine model.
In terms of hotel business, Atour has achieved three consecutive quarters of RevPAR and OCC growth by virtue of its three-high model of high quality, high premium and high efficiency, both exceeding the level of the same period in 2019. This is due to Atour's ultimate pursuit of user experience, by providing personalized service, art, sports, reading and other quality "lifestyle" experiences, so that every guest can feel the warmth and beauty of home.
At the same time, Atour Group has also achieved remarkable results in the retail business. It has three original lifestyle brands, covering sleep, fragrance and personal care, travel and other fields, providing consumers with more diversified and personalized choices.
Through continuous innovation and optimization of user experience, Atour has become one of the largest mid-to-high-end hotel chain enterprises in China, ranking first in the scale of mid-to-high-end chain hotels in China for five consecutive years.
In addition, Atour Group also attaches great importance to brand building. According to the independent survey data conducted by Brandwisdom, since 2017, Atour's overall customer satisfaction has been ranked first among the six mainstream mid-to-high-end hotel chains. In the 17 key hotel customer interaction and consumption scenarios identified by Brandwisdom, Atour's services have all received the highest customer satisfaction ratings.
Looking forward to the future, with the continuous upgrading and transformation of the consumer market, Atour Group will continue to give full play to the advantages of the "hotel + retail" dual-engine model, continuously innovate and optimize products and services, and lead the high-quality development of mid-to-high-end hotels.