Affected by factors such as the Spring Festival holiday, the domestic sales of new energy vehicles in February were cold, and the growth rate bottomed out, with the month-on-month ratio halved, and only Wenjie, Ideal, and Aion sold more than 10,000 per month.
Cui Dongshu, secretary general of the All-China Passenger Federation, expects that sales in February will be at the absolute bottom of the year.
On the one hand, it is the cold sales and the collective stall, and on the other hand, the "first war" of the car market in the Year of the Dragon continues to heat up. After experiencing the bombardment of BYD Glory Edition for many days, on March 1, 9 car companies officially announced price cuts or limited-time discounts. The competition in the new energy vehicle market is becoming more and more fierce!
Sales are cold, and the growth rate has bottomed out! Sales of new cars stalled collectively in February.
On March 1, new automakers announced their sales for February.
Among the new car-making forces, only Li Auto delivered more than 20,000 vehicles, and Weilai Automobile, Xiaopeng Motors, Nezha Automobile and Leapmotor failed to break 10,000 units, and Xiaopeng and Leapmotor fell by more than 40% month-on-month.
GAC Aion exceeded 10,000 units, but it declined year-on-year; ZEEKR and VOYAH failed to break 10,000, and although it increased year-on-year, it fell by 40% or even 50% month-on-month.
Ask the world to surpass the ideal and win the championship again.
There was a decline in February, with deliveries of 2 new cars110,000 units, with a sales advantage of 891 units higher than Li Auto, continued to be the monthly sales champion of the new power brand in the Chinese market, and the battle between the two heroes of Wenjie and Ideal became more and more anxious.
Among them, the ** M7 was delivered nearly 1850,000 vehicles, more than 100,000 vehicles have been delivered, and the cumulative number of Dading vehicles has exceeded 150,000 vehicles; The cumulative number of M9 has exceeded 50,000 units, and the nationwide large-scale delivery has been launched on February 26.
It is worth mentioning that the rise of the Wenjie series of models has also boosted the sales performance of Cialis automobiles, and the sales of Cialis new energy vehicles reached 3030,000 units, a year-on-year increase of 36004%。
GAC Aion exceeded 10,000 units.
GAC Aion's sales in February also declined, with sales of about 1 in the month670,000 units, down 332%；1 February, cumulative sales at home and abroad 4160,000 units, up 8% year-on-year7%。The 21st Century Business Herald reporter learned that at present, GAC Aion's Haobo brand will be completely independent from the brand, market and public relations level.
Gu Huinan, general manager of GAC Aion, said in an interview with the 21st Century Business Herald reporter that the annual sales of 500,000 vehicles is a "hurdle" for automobiles, and GAC Aion hopes to cross "this hurdle" this year, and this year's sales target is to strive for 700,000 units, but it also depends on whether the overseas market can be successfully developed.
Only the ideal delivery exceeded 10,000.
As the first new power car company in China with annual revenue exceeding 100 billion yuan and achieving annual profitability for the first time, Li Auto failed to continue the previous monthly delivery volume of more than 50,000 yuan. In February, Ideal delivered a total of about 20,000 new vehicles, a year-on-year increase of 218%, down 35% month-on-month.
Weilai, Xiaopeng, Nezha, and Leap failed to break 10,000.
NIO delivered 8,132 new vehicles in February, down 33% year-on-year1%, down 191%。This year is a very challenging year for NIO, it is reported that its annual sales target is 230,000 units, but NIO announced last year that there will be no new models in 2024, only facelifted models, and NIO's 2024 series of models will be delivered soon.
Leapmotor delivered 6,566 new vehicles in February, a year-on-year increase of 1053%, down 465%, Leapmotor C10 and 2024 Leapmotor C11, Leapmotor C01, and Leapmotor T03 will be launched on March 2. According to official data, the order volume of Leapmotor C10 exceeds 450 thousand.
In February, Xpeng Motors once again ranked at the bottom of the delivery list of new car-making forces, delivering only 4,545 new vehicles, a month-on-month "halving".
Among them, 1,448 units of Xpeng X9 were delivered in February, and nearly 4,000 units were delivered in two months after listing. "With the ramp-up of production capacity after the Spring Festival and the resolution of individual chain bottlenecks, the production capacity of Xpeng X9 will be greatly increased from March onwards and delivery will be accelerated. Xpeng Motors said.
Nezha Automobile, which has been in the doldrums for a long time, slid out of 10,000 units again after returning to the 10,000 club in January. In February, 6,085 new cars were delivered, a year-on-year decrease of 396%, down 393%。
ZEEKR and VOYAH fell by more than 40% month-on-month
Zeekr and VOYAH both saw year-on-year growth in February but fell sharply month-on-month, with the former delivering 7,510 new vehicles in the month, up 37% year-on-year6%, down 401%；The latter delivered 3,182 new vehicles, a year-on-year increase of 1874%, but down 548%。
BYD officially announced a price cut! Many car companies have kept up, and Tesla can't sit still.
After the Spring Festival, BYD took the lead in firing the "first shot" of the new energy vehicle battle in the Year of the Dragon, and shouted the slogan of "electricity is lower than oil". Subsequently, the new energy brands of Changan Qiyuan, Nezha Automobile and SAIC-GM-Wuling followed up with price cuts, and the new energy vehicle market moved from "the same price of oil and electricity" to "lower electricity than oil".
Di Wang "became the "volume king", and eight new cars were launched in ten days.
In 2024, BYD will make frequent moves, continue the tactics of the sea of cars, and launch eight new cars in ten days, and the slogan of "electricity is lower than oil" has set the tone for the first battle in 2024.
On February 28, BYD Dynasty's Han and Tang models launched an annual facelift, continuing the strategy of increasing allocation and reducing prices. Among them, there are 4 models of the Han EV Honor Edition, with a price of 1798~24.980,000 yuan, Han DM-i Glory Edition has a total of 5 models, and the price is 1698~22.580,000 yuan; The starting price of the two is 30,000 yuan and 20,000 yuan lower than that of the old model; The Tang DM-i Honor Edition is available in 4 versions at a price of 1798~21.980,000 yuan, the starting price is 30,000 yuan lower than the old model.
As of March 1, eight BYD Honor Edition models have been launched.
9 car companies officially announced price cuts or limited-time discounts.
According to Red Star News, as of March 1, in addition to BYD, there are 8 car companies that have officially announced price cuts or limited-time discounts, with a maximum price reduction of 470,000 yuan, and other benefits are worth about 40,000 yuan.
Geely launched the 2024 Spring Car Buying Festival, with a limited time discount of 2 billion yuan during March, and a cash discount of up to 470,000 yuan, as well as an interest-free loan of up to 100,000 yuan and a replacement subsidy of up to 10,000 yuan. The activity covers Xingyue L, Xingrui, Boyue, Emgrand, Binyue, Binrui, Haoyue, ICON, and Panda car series, with a decrease of 3,000 yuan to 140,000 yuan.
SAIC Volkswagen Tourang family opens a limited-time offer, and the 2024 Tourang 380TSI 4WD Premium Luxury Edition is limited***27990,000 yuan, 2024 Tourang X 380TSI 4WD Prestige Deluxe Edition limited time ***2650,000 yuan. At the same time, the Touron family 20T models can enjoy a 2,000 yuan cash voucher or 3 years of worry-free maintenance**.
Feifan F7 launched a limited-time car purchase preferential policy in March, and the price of Feifan F7 advanced version, advanced Pro version, long-term continuation Pro version, and performance Pro version was reduced by 250,000-30,000 yuan, as well as a free upgrade comfort package, lifetime free use of the Rising Pilot fully integrated high-end intelligent driving system software package worth 30,000 yuan, as well as financial and traffic courtesy.
Changan Qiyuan announced that the Qiyuan Q05 125km long-range version model 9The sale starts at 690,000 yuan, and the previous starting price was 13190,000 yuan. Changan Automobile (000625.)SZ) announced on the same day that it will offer a discount of up to 1 for the Changan Lumin mini-electric vehicle20,000 yuan, all models can enjoy 0 interest financial gifts.
Chery Group announced the launch of the "10 Billion Subsidy Replacement Season" campaign, covering the four major brands of Chery, Xingtu, Jietu and ICAR, with a trade-in subsidy of up to 40,000 yuan. In addition, some models have also launched limited-time discounts, with the highest comprehensive discount range reaching 190,000 yuan.
Zhiji LS6 launched the "Spring Limited Time Car Purchase Rights", from now until March 31, you can enjoy "cash discount gift + additional purchase gift + luxury additional allocation gift", to ** value 5780,000 yuan.
Hyundai ix35 Musa has launched a limited-time offer, selling for 9Starting from 980,000 yuan, the starting price will be reduced by 220,000 yuan.
Tesla can't sit still, and on March 1, it launched a limited-time car purchase policy, which can enjoy up to 3460,000 yuan discount: Model3 Y rear-wheel drive version of the current car time-limited insurance subsidy of 8,000 yuan; Model3 Y is a limited-time designated paint benefit for all existing cars, saving up to 10,000 yuan; The Model 3 Y rear-wheel drive version has a limited-time low-interest financial policy with an annual rate as low as 199%。
According to the reporter's understanding, a few days ago, ZEEKR 001 also ushered in a mid-term facelift, with a total of 4 models with different configurations, ** all offline adjustments, and the starting price is 3% lower than that of the 2023 entry-level model10,000 yuan to 2690,000 yuan, and the high-end version was reduced by nearly 60,000 yuan to 3290,000 yuan.
Where is the "volume" of the auto market in 2024?
In 2023, the external environment of the automobile market will be complex, and the terminal transaction will continue to decline, affecting almost all manufacturers and all models, and the fierceness of the war will be unprecedented.
A few days ago, Wang Chuanfu, chairman and president of BYD, said that the current transformation of the automobile industry has entered the deep water area, the electrification transformation continues to drive in the fast lane, and the intelligent transformation has begun to shift gears and speed up. "The development of new energy vehicles will only run faster and faster, and will not give us the opportunity to stop, slow down, and take a breath. According to its **, the penetration rate of new energy vehicles in China will exceed 50% in a single month this year.
He Xiaopeng, chairman of Xpeng Motors, believes that 2024 is the first year for Chinese auto brands to enter the "sea of blood" competition, and a "fight" in a fierce competition is inevitable.
Volume" is a good thing, only "volume", in order to "roll" out of the competitive advantage of new energy vehicles, in order to get the fastest share from the fuel vehicle market. In the face of the new energy vehicle industry, Zhu Jiangming, founder, chairman and CEO of Leapmotor, said in an interview with the 21st Century Business Herald reporter that the first thing is to make the price of new energy vehicles infinitely close to fuel vehicles.
Lin Jinwen, vice president of ZEEKR Intelligent Technology, said in an interview with the 21st Century Business Herald reporter that for an early company, if there is a priority between gross profit margin and sales volume, it must be high growth. "One of the core competitiveness of ZEEKR is backed by Geely Holding Group, and the company does not need to worry too much about how much ammunition to fight in a short period of time, but wins first, and the most important thing is to win. In addition, positive feedback can also be achieved between sales volume and gross profit margin, and the larger the sales volume, the better the cost reduction effect. ”
Bay Area Finance and Economics Comprehensive 21st Century Business Herald, Red Star News Report.
Editor: Kobayashi.