If the development of China's automobile is extremely condensed, it can be regarded as two "blessings" for decades.
In 2021, Geely, with a market value of 300 billion Hong Kong dollars and the previous feat of acquiring Volvo, was once known as the "first brother of independent car manufacturing".
Also in 2021, with the occupation of the market by new energy vehicles such as Tesla, BYD, and Wei Xiaoli, Geely, which is good at fuel vehicle technology, has fallen behind.
In 2022, BYD New Energy sold 1.86 million vehicles throughout the year, accounting for one-third of China's new energy market, while Geely New Energy was only 32870,000 units, not even a fraction of BYD's.
In 23 years, BYD's development has been more rapid, with annual sales exceeding 3 million units, becoming the domestic boss and the world's ninth largest car brand!
Looking back, Geely won the sales competition at the beginning of 2024 (January), reflecting that China's new energy market is full of gunsmoke.
How did Geely go from being far behind to becoming vigorous?
Compared with BYD's firm new energy vehicle strategy and the resulting deep accumulation, Geely's strategy has always been more "honest", mainly focusing on engine and hybrid technology.
Their "China Star Series" models have a good reputation, and they are also relatively affordable.
Therefore, since 2017, Geely Automobile has won the annual sales championship of Chinese brand passenger cars for five consecutive years.
As early as 2015, Li Shufu predicted the commercialization prospect of new energy, so he released the first Blue Geely plan (new energy).
However, Geely's strengths are still in the field of fuel and hybrid, and the layout of new energy vehicles has not been opened.
By 2021, Geely released its second Blue Geely Action Plan, requiring the technology department to focus on energy-saving and new energy vehicles and pure electric smart vehicles.
In the same year, new models of the Zeekr and Geometry series were launched.
When Geely was about to make a big move, Lei Jun appeared.
Just like when Lei Jun was ready to go to Meizu for research before making a mobile phone, Lei Jun went to Geely for research
Geely opened the door to Mr. Lei in a friendly manner, and had an in-depth exchange with Mr. Lei at the Geely Automobile Research Institute without defense.
As a result, the president of Geely Research Institute led the backbone to join Xiaomi.
Shopping malls are like battlefields, and the phenomenon of poaching people often exists, but the phenomenon of the backbone of the entire research institute being "ended" is rare, right?
Why does Lei Jun keep doing such a thing?!
This also led to Geely's failure to keep up with BYD's pace in the following two years.
The beams on both sides are settled!
In this way, you can understand why Xiaomi Auto just finished the PPT presentation (product pre-conference), and Geely began to snipe:
On the same day, the more powerful ZEEKR 007 was released, priced at 200,000+, and the Geely Galaxy E8 2024 model was priced at 160,000, with front and back strikes.
At the beginning of the 24th year, Xiaomi has been hesitating about how much Su7 is going to set, and the new Extreme Krypton 001 here, the increase in configuration has also reduced the price, ** to 260,000, which has given Xiaomi a powerful blow again.
Of course, Geely's fist is not only aimed at Xiaomi, and all new energy vehicle companies, including BYD, are feeling the pressure.
Why did Geely's attack power become stronger in 24 years?
Geely is China's No. 1 automobile company in R&D investment, with a five-year R&D investment of 150 billion yuan.
ZEEKR 001 adopts the vast architecture and Kirin battery, with a cumulative sales volume of more than 160,000 units, and has become the best-selling model among China's high-end pure electric models for two consecutive years.
The Galaxy series broke the unspoken rules of the industry and devolved the assisted driving technology to 100,000 yuan products.
At the same time, Geely benchmarked BYD and launched a full range of models: Panda, Geometry, and Lynk & Co, with clear positioning and perfect layout in the whole market range.
In 2023, Geely New Energy will sell 4870,000 units, up 48% y/y.
In January 2024, Geely's overall sales volume was 21350,000 units, a year-on-year increase of more than 110% and a month-on-month increase of about 46%, of which Geely's new energy series, which contributed nearly 600% increase.
Now we look at China's new energy vehicle companies, it seems that they are far ahead in the world, BYD, Geely, Wei Xiaoli, Nezha, Leap, Wenjie, etc., the demons are dancing.
Recently, it was reported that Yantian Port was full of electric vehicles ready to be sold to Europe, and this scene has shaken the major automobile producing countries in the past century, from the United States, Germany to Japan.
But internally, the competitive situation is still flying.
At the beginning of the year, BYD launched the Qin plus7980,000 "** volumes".
Here, Geely has launched the "configuration volume" and "self-volume".
This extreme involution has led to the failure of some small factories to support and close down.
Gaohe announced the suspension of work, and WM Motor entered the ...... bankruptcy proceedings
In fact, 2024 is a turning point for the new energy market.
As He Xiaopeng said before, 2024 is the first year for Chinese auto brands to enter the "sea of blood" competition, and it is also the first year for the knockout competition.
The boatman brother also said: The industry will not give us a chance to stop, slow down, and take a breath.
Some experts pointed out that in the future, the number of new energy vehicle manufacturers in China may eventually be reduced to 5-6.
Manufacturers are playing with their lives involution, and the owners who hold coins to buy will usher in spring:
No, in less than 2 weeks, the Qin plus glory version was rumored to drop another 10,000 to 6980,000!
Let the "storm" of car companies involution come more violently!