【CNMO Technology News】The aftermath of the Spring Festival in 2024 has not completely dissipated, and BYD has released a number of "King Fried" models one after another, including the glory version of classic styles such as Qin, Han, Tang, and Song. With its deep heritage in the new energy vehicle market, BYD's "price reduction and allocation" strategy has set off a lot of waves in the market. With BYD's action, SAIC-GM-Wuling, Geely, Nezha, Changan Deep Blue, Chery, Feifan, Zhiji, Volkswagen, Hyundai and many other brands have also joined this battle.
In this regard, Cui Dongshu, secretary general of the passenger association, deeply analyzed the reasons behind it. He pointed out that the fundamental driving force of the recent battle in the passenger car market stems from the continuous emergence of new technologies and the replacement of old technologies, as well as the gradual replacement of traditional fuel vehicles by new energy vehicles. In the process of building this new market order, the competition between new and old manufacturers is becoming more and more intense, and it is expected that the evolution of this pattern will continue for several years until a new market situation is formed.
Wang Du, assistant to the president of the China Automobile Dealers Association, expressed a similar view. He believes that many new energy vehicle companies aim to rapidly increase the market share of new energy vehicles by cutting prices and playing the slogan "trams are lower than gasoline vehicles". From the perspective of the development trend of the entire industry, the domestic automobile market has ushered in a new stage of new energy vehicles to accelerate the replacement of traditional fuel vehicles.
It is worth mentioning that Tesla, a giant in the field of new energy vehicles, has also joined the "** war" battle, announcing three discounts for Model 3 and Model Y models, including 8,000 yuan for a time-limited car insurance subsidy, and a 2,000 yuan for a designated car paint for a limited time and a limited time for the current car financial low interest.