Lao Hu has always felt that those who can form a game and know how to plan are by no means "ordinary". Far away, let's talk about BYD, which has been in full traffic recently.
Lao Fox has said before that BYD's combat effectiveness is very strong this year, and it is the "Glory Bureau" at the beginning of the year, first Qin plus Glory Edition, Destroyer 05 Glory Edition, and Dolphin Glory Edition, three cars have come to a wave of big price cuts, and then they sent "Han", "Tang" two Glory Edition models to attack in an all-round way. The "King Bomb" style of play gave a lot of impact to the rim at the beginning of the year.
However, this is not the end, the battle for glory will be doubled! Following the strong entry of the Song Pro DM-i Honor Edition in March, BYD once again launched a new member of Honor - the Yuan Plus Glory Edition model. Like the previous members of the Glory Family Bucket, the Yuan Plus Glory Edition also has the characteristics of price reduction and allocation, and it will "increase" when it comes up, which seems to have become BYD's core "trick" this year.
Of course, if you want to mix in the car circle now, you can't do it without a little "trick", but you can't be like BYD, who is almost "all out of the house", and there is no "mine" at home, so I really don't dare to play like this.
Therefore, BYD launched the Yuan plus Glory Edition to form a stronger offensive, which is really not a car. Lao Hu thinks that maybe we can think more deeply about why BYD can afford to form a "glory game" and play cost-effective.
Open the "Glory Bureau" again, this is a bit interesting!
The Yuan Plus Glory Edition was listed, and the BYD Glory Edition offensive came to the ninth wave. I have to say that this "glory game" has become more interesting.
I don't know if you still remember the inventory made by the old fox, the Spring Festival has just passed, and BYD has started on the car rim. 7.The 980,000 yuan Qin Plus DM-I Glory Edition and the Destroyer 05 Glory Edition are swordsmanship at the same time, and the traffic is strongly drained. Han Glory Edition's main sales of pure electric and flagship models** have been explored, attracting a good feeling.
And these are just the beginning, and then BYD took the Song Pro DM-i Glory Edition as the entry point to directly hit the A-class SUV market, and since then, everyone has found out that BYD has always wanted the right to speak in the A-class SUV market this time. Of course, only using the Song Pro DM-i Honor Edition to impact this market segment seems a bit thin after all. The old fox can think of this, and BYD can naturally think of it, so the Yuan plus glory version is here.
Like the other members of the "Glory Bureau" mentioned by Lao Fox before, the Yuan Plus Glory Edition also increased the size as soon as it came up. As an e-platform 30 under the classic, Yuan plus Glory provides 5 configuration models, priced at 11980,000-14780,000 yuan, the whole system ** lowered by 160,000 yuan.
At the same time, the configuration has been upgraded, adding the appearance and interior color of the Black Knight model, and supporting the free optional color of the new Black Knight model, and upgrading the intelligent voice continuous call system.
Should I say it or not, ** in the early 100,000s, get such a new energy SUV with a starting range of 430km and rich configurations, no matter how you look at it, it is more cost-effective than fuel vehicles of the same level.
Lao Hu thinks that as the last link in this glory "Nine Rings", the end of the Yuan Plus Glory Edition has done a very good job.
Playing "cost-effective", not everyone can do it!
Yuan plus glory version as soon as it comes up, "increase the size", the practice of reducing prices and reducing allocation, is almost written on the face of sincerity and cost performance. Indeed, compared with the "price reduction and allocation reduction" of some joint ventures, BYD's operation is not a representative of high cost performance? So, the question is, with so many models, how can BYD afford to play "cost-effective"? Could it be that there is a mine at home?
Indeed, BYD really "has a mine at home".
For so many years, BYD has been focusing on technology research and development, and the "technology fish pond" is full of "black technology", a series of technologies such as blade battery, DM hybrid, CTB battery body integration, Yi Sifang and Yunyuan, any one of which is a leading existence. The core three-electric technology is self-developed, and it has the ability to control the cost of products without being stuck by others. With the technology up and the cost lower, it will naturally be able to bring better products to users while maintaining economy.
In addition to technology, BYD also has the advantages of vertical integration and the whole industry chain, from raw material procurement to vehicle manufacturing, to sales and service, which are interlocking and fully cover the industrial chain. Under the scale effect, BYD has a higher control over the vehicle manufacturing process. When car companies have the ability to be self-sufficient, cost control will become simpler, and the reason why BYD dares to play "cost-effective" is here.
HitIn the "main artery", can the joint venture break the game?
What are the chances of surviving if a bullet hits the "great artery"? The old fox estimates that it is quite hanging.
Lao Hu said before that the A-class SUV market is the main position of the joint venture brand, and it is also the lifeblood of the joint venture brand, and it is this field that BYD wants to compete for.
Although the joint venture brand is the existence of the hegemon in the fuel era, the past two years are the world of new energy, to keep the market, the concept must be changed from the three major pieces to the three electrics. In this regard, many joint venture brands are actually disagreeable, I don't believe you can take a look, even Toyota, Honda, a brand that has been deeply cultivated in the Chinese market for many years, has not come up with a few decent new energy vehicles, and it is really weak in the field of new energy.
BYD, on the other hand, not only achieved its goal well last year, but also won the first place in the global new energy vehicle market in 2023 and the first car company in the Chinese auto market. I have to say that the gap between the two is not a little bit.
BYD's "bullet" flying into the A-class SUV market finally hit the "main artery" of the joint venture. As for the survival rate of the joint venture in the future, Lao Hu feels that it is difficult to say.
Conclusion
Get on a new car, play price reduction, and adjust the configuration, which is the most common "trick" of many companies in the car circle. However, there is really no "all-out attack" style like BYD, with new products, price reductions, and increased allocations at the same time.
Lao Hu specially recalled that the only time in the past two years that the rim made people feel a little interesting, that is, the wave of "fracture" price ** activities of the Dongfeng system last year. Many people may still have the impression that it was just clearing the inventory at that time, and Lao Hu is not exaggerating to say that it is really incomparable with BYD's current "glory bureau".
Therefore, BYD Yuan PLUS Glory Edition model has increased its entry into the A-class SUV field, which is really not a car, behind it is the comprehensive empowerment of BYD's scale effect and the advantages of the whole industry chain, and this is also an important reason why BYD can play cost-effective in the "Glory Bureau", so that the joint venture can not parry.
Lao Hu feels that no matter whether the joint venture brand wants to or not, BYD has sounded the clarion call to attack the A-class SUV market, and in any case, this is destined to be a difficult "battle" to fight.