On February 1, 2024, the World Research Index, together with the China Health Industry Index Laboratory and the Sino-foreign Communication Think Tank, jointly released the "2024 Health and Bathroom Communication Influence Index Report". The report points out that during the pandemic, people's health awareness has increased significantly. In particular, the middle-class group is paying more and more attention to healthy consumption in the post-epidemic era, and out of care for the health of themselves and their families, many users regard "health" as a factor that must be considered when purchasing household products. 
In 2021, Yicai magazine and the German high-end bathroom brand dur**it jointly launched the "2021, Bathroom Space Renewal and Healthy Life Survey". Surveys show that while the amount of time spent using the toilet may be less than 20 minutes a day, the most relaxing moment for people is when they are resting on the toilet is much higher than when they are lying on the couch. 64.Seven percent of respondents said that when it comes to setting up their home environment, they invest in the bathroom as the first percentage. But at the same time, people are most dissatisfied with this space. Under investigation, 757% of people said they want to renovate the bathroom, which is much higher than the kitchen, bedroom, living room and other spaces, also ranking first. When it comes to toilets, cleanliness and hygiene are a top priority. More than 90% of people are eager to have antibacterial and antibacterial effects as the basic function of toilets. According to the results of the comprehensive evaluation from the three dimensions of competitiveness, brand power and communication power, the top 10 health and bathroom communication influences in 2024 are ranked as follows:
At present, both international and domestic sanitary ware brands take intelligence and health as the main communication point of the brand. The report points out that in terms of communication effect and brand influence, there are great differences between companies. AbstractThe development of some brands of healthy sanitary ware is as follows: Totototo brand was born in Kyushu, the hometown of ceramics in Japan, and was mainly engaged in the production of ceramic sanitary ware products at the beginning of its establishment. Within a few years, the company will introduce a "wellness toilet" to the market, using the toilet as a sensor to grasp the physical condition of the user. Taking advantage of the fact that users have to use the toilet every day, we are developing new businesses such as making suggestions on what users eat and how they live. In 2020, Geberit started a brand upgrade, appearing in front of consumers with a new image of "precision water supply and drainage, healthy new bathroom", and is committed to creating a new generation of healthy toilets with Swiss precision water supply and drainage systems and innovative bathroom technology. Huida Sanitary WareHuida Sanitary Ware deeply rooted the concept of health in the corporate genes. On the one hand, health technologies are integrated into product research and development, such as antibacterial, bacteriostatic, electrolyzed water sterilization, ultraviolet sterilization and other health technologies into smart toilets, and bathroom cabinets are added to drying, sterilization and other functional customization. On the other hand, promote the development of enterprises with the concept of ecology. In 2015, the country put forward the call for toilet revolution, and Huida Sanitary Ware took the lead in responding in the industry, established a think tank for China's tourism toilet revolution, and released a toilet revolution action plan for thousands of counties and towns, providing a full range of solutions including concept, design, technology, and products for healthy sanitary ware. In 2018, Huida Sanitary Ware established the first professional toilet revolution research institute in China, which was strongly supported by the Livable China Toilet Revolution Alliance, Livable China Design Innovation Alliance and other units, leading the toilet revolution 20 times of development. On December 31, 2023, Huida Sanitary Ware determined the brand positioning of "Healthy Bathroom Customization Expert". At the beginning of 2024, Huida Sanitary Ware officially accepted the invitation and became the governing unit of China Health Industry Index Laboratory. Dongpeng Sanitary WareDongpeng has long adhered to the concept of green and environmentally friendly healthy life, and continues to launch related brand activities. In 2018, Dongpeng fully upgraded the brand of complete sanitary ware, put forward the brand concept of "heart for health", and rooted the concept of "health" in the core of the product. In 2021, Dongpeng Sanitary Ware will empower health products with crystal silver glaze star technology and deeply cultivate the field of antibacterial sanitary ware. ARROW Sanitary Ware insists on creating a healthier home environment and continuously improving the quality of people's home life. In December 2019, ARROW established a global experience research center, integrating technologies such as big data health management, antimicrobial material research and development, national water-saving standard formulation, and Internet of Things to bring a new smart bathroom space experience. Writer: Yao Xuejing China Health Industry Index Laboratory focuses on the research of health industry topics, and builds a large database and index evaluation system in the field of health. Previously, the unveiling ceremony was held at the 2023 Health Clicquot Enhancement Conference, which was guided by Mentougou District, Beijing, and hosted by Health Clicquot, etc., and more than 10,000 people in the health industry paid attention to and participated in the conference online and offline.