From March 2nd to 3rd, the 2023-2024 All-Star Game of the Chinese Men's Basketball Professional League (hereinafter referred to as the "CBA League") was held in Xiamen on the weekend. As a core member of Chinese Life Insurance (Group) Company, the official main sponsor of the CBA League, Chinese Life Insurance Co., Ltd. *** hereinafter referred to as "Chinese Life Insurance Company") held a press conference in Xiamen at the same time, releasing its new layout of marketing reform - "Seed Plan" to the outside world for the first time, and piloting the joining of the financial and insurance planner team.
In the face of the ever-changing market pattern and development environment, exploring new marketing models has gradually become an industry consensus. In recent years, major insurance companies have actively explored the construction of new teams and the reform and transformation of the layout of first-class channels. It is understood that the "seed plan" is an important part of the "sales channel strengthening project" in the new business strategy "eight major projects" launched by Chinese Life Insurance Company at the end of 2022, and it is also the specific practice of the company to implement the overall requirements of the 2024 ** Economic Work Conference "Adhere to stability and progress, promote stability with progress, and establish first and then break", that is, while developing and stabilizing the fundamentals, lay out new marketing, and effectively break through the bottleneck in the current development through forward-looking exploration. An innovative model fully matches the changes in regulatory requirements and market demand.
With the continuous development of social economy, the demand for consumer insurance is also increasing, and showing a diversified, rational, and Internet-based development trend, and the upgrading of customer protection will become the main growth of the life insurance market in the future**. The "Seed Plan" of Chinese Life Insurance Company is positioned to respond to the needs of customer protection upgrades and explore innovative marketing models for the future, through five major sectors: system breakthrough, integrated recruitment, scenario marketing, precise empowerment and balanced management, with the market segmentation of middle-end customers at the county level and above as the entry point, driving down the inclusive mass market and extending the high-end market upwards to provide customers with multiple guarantees such as health, pension and wealth management. With full-cycle care, we will achieve the goal of upgrading the new marketing team to serve the people's better life guarantee.
With the establishment of the goal of building a financial power, China's high-quality economic development is moving forward in depth, and the development of the life insurance industry as a whole has entered a period of deep transformation. The regulators have successively issued the Measures for the Administration of Insurance Sales Practices and the Notice on Strengthening Management to Promote the Steady and Healthy Development of Life Insurance Business, which have put forward new requirements for the development of the life insurance industry.
Since 2023, Chinese Life Insurance Company has deepened the reform of the marketing system, clarified two key reform directions, namely "professional upgrading of existing teams" and "layout of new marketing models", and supported the reform with two major guarantee strategies, namely "'product + service' ecological construction" and "precise empowerment of science and technology", and accelerated the transformation and upgrading to a professional, professional and comprehensive "three-modernization" team.
The "Seed Plan" aims to be based on large and medium-sized cities, forward-looking to lead the future development trend of the industry, serve the people's better life, gather the energy of urban white-collar workers with benevolence, ingenuity, perseverance, concentricity and happiness, with a unique incentive mechanism, unique business model, independent development environment, original empowerment platform, relying on the strong resource advantages and brand influence of Chinese Life Insurance Company, with cross-border integration and value guidance, to provide customers with systematic financial services, and also to help urban white-collar workers redefine career development possibilities.
It is understood that the team of financial and insurance planners recruited by Chinese Life Insurance Company this time mainly includes three roles: director, partner and planner. In the front, middle and back links of sales services, the planner team will give full play to its professional advantages to provide insurance consumers with more convenient and suitable insurance protection services. Among them, in the pre-sales link, planners actively serve and reach customers based on financial and non-financial scenario mining, with the help of the company's resources and platforms; In the in-sale process, the planner captures and accurately quantifies the financial and insurance needs of customers in a timely manner based on the improvement of dynamic customer portraits, and provides comprehensive solutions. In the after-sales process, planners continue to provide professional services based on the company's platform and personal capabilities to ensure that customers enjoy a convenient, intimate and sustainable guarantee experience.
As the leader of the industry, Chinese Life Insurance Company has taken every step of the reform road extremely solidly. "At present, the 'seed plan' has been piloted in more than 10 cities such as Shenzhen, Nanjing, Guangzhou, and Chengdu to recruit financial and insurance planners from the society. The relevant person in charge of the company introduced.
Li Mingguang, President of Chinese Life Insurance Company, said that in 2024, the company will continue to promote the reform of the personal insurance marketing system, promote the continuous improvement of the marketing system and mechanism, further improve the professional level and service ability of sales personnel, and promote a more reasonable sales force structure and more stable business development. Specifically, the first is to persist in seeking progress while maintaining stability and optimize the structure. Continue to stabilize the basic market of the existing business team, further optimize the business structure, grasp the core key groups of the business team, continue to expand the scale of medium and high-capacity personnel, and drive the continuous improvement of the team's production capacity; Efforts will be made to promote the "Sales Channel Strengthening Project", continue to deepen the key work of individual insurance, and accelerate the establishment of an individual insurance management system centered on customer management. 2024 is the first year of the complete implementation of the marketing system reform of Chinese Life Insurance Company, the company will focus on laying a good foundation, orderly promote the pilot of the "seed plan", explore the establishment of a team of financial and insurance planners, lay out a new marketing model, through the pilot work, cultivate a group of management teams with experience in the preparation of financial and insurance planner teams, and strive to effectively establish 3-5 model projects by the end of 2025.
Chinese Life Insurance Company said that it will take the "eight adherences" proposed by the ** financial work conference as an important compliance and action guide for the next stage of reform and development and the pilot exploration of new teams, adhere to the political and people's nature of financial work, continuously improve professionalism, actively practice the requirements of high-quality development, base on the new stage of development, implement the new development concept, give full play to political advantages, network advantages, customer advantages, brand advantages, scientific and technological advantages, talent advantages and comprehensive financial advantages, with the "seed plan" Build a personal insurance marketing system with Chinese Life characteristics, further improve the compliance awareness, professional level and service ability of sales personnel, promote a more reasonable sales force structure, more stable business development, build future-oriented core competitiveness, and better play the positive role of Chinese Life in promoting Chinese-style modernization.