Nowadays, the Internet has become an important communication channel in China's communications industry, and plays an important role in various industries and fields. With the innovation, upgrading and popularization of Internet technology, the whole society has entered a new era of "Internet +", and the huge intrinsic value of the Internet has added a new impetus to China's development. With the help of the intelligent, diversified and fast characteristics of the Internet, the mode of modern information dissemination has also changed imperceptibly. In this context, Weibo, as a social network, has continuously created an advanced information interaction platform for contemporary netizens in the past 13 years, closely following the trend of the times and changing the way people express and interact in cyberspace.
In recent years, many major public events have been disseminated through Weibo, and have produced a certain degree of influence and influence, driving people to pay attention to problems and reflect on problems, which has high public value. However, problems such as disinformation, online violence, and polarized views are also magnified, harming the interests and safety of users and polluting cyberspace. In order to fulfill corporate responsibility and implement the goal of establishing a green online ecological environment, Weibo has continuously strengthened the ecological governance of the platform, balanced the relationship between platform governance and users' free expression, and promoted the harmonious development of society.
Establish community conventions and use systems to regulate order.
In the early days of Weibo's development, problems such as personal attacks and false information have begun to emerge. At that time, the Internet-related laws and regulations were not yet perfect, so in 2012, the "Weibo Community Convention" was formulated to independently define rules and punishment measures for community governance. With the continuous improvement of Internet-related laws and regulations, the Weibo Community Convention has also been updated and iterated, gradually clarifying the rights and responsibilities of users and community management methods, dealing with violations of laws and regulations in accordance with the law, and dealing with other violations in accordance with the community convention. After ten years of development, the community convention has become a common agreement between the platform and users to maintain order. On this basis, in order to strengthen users' awareness of orderly participation in community discussions from the registration stage, Weibo, under the guidance of the competent authorities, took the lead in implementing the online real-name system, based on the principle of "voluntary at the front desk and real name at the backend", requiring that only users with real-name verification can speak and comment. Under the combined effect of the real-name system and community conventions, the resistance to the dissemination of all kinds of illegal information has increased significantly, and users and platforms have become the actual beneficiaries.
Update product functions to control network chaos from a technical level.
In addition to improving governance rules, Weibo has also effectively managed online chaos by updating product features. In 2012, Weibo launched the false information complaint and "labeling" function, using the "little yellow sign" to prompt rumors and the "little blue sign" to indicate controversy to mark and clarify online rumors, so that users who comment on the information can go directly to the rumor logo. For users who have seen the rumors, the platform will notify them by private message and inform them of the true situation. An announcement will be issued to refute rumors in the later stage to maximize the coverage of rumors. In order to better control false information, on the basis of the real-name system, Weibo has fully launched the "IP territory" display function this year, and users will display their real location in the front desk when posting blogs and comments, which has greatly reduced the behavior of impersonating local personnel and publishing and disseminating false information.
As a result of the development of digital information technology, microblogging has become the main platform for information dissemination and dissemination in China by virtue of its immediacy, fission, and strong interaction. The rapid development of Weibo has also attracted great attention from the industry. In the face of problems such as the extremes of online emotions and the lack of security norms, Weibo has also given corresponding measures to restrain them, solve problems from development, and cultivate a healthy and green online environment.