Are you just showing your product in front of your customers, or are you introducing product features aimlessly? form, repeated boasting, Wang Po sells melons and boasts, the result is that customers don't need it, and explosive products can't be detonated. So where does the selling point come from, how to discern it? Let's analyze them one by one.
First of all, customers will not accept selling points that have nothing to do with them, so the selling points must come from the customers themselves, including life, work, study, social and customer thoughts and emotions. And each of these five pieces is subdivided into many components. How do you identify a simple and effective selling point? Follow me and follow it up in detail. Here's an example.
For example, in the catering business, the first group of people is selected as office workers, and office workers are limited by time, so how to quickly deliver food will become a major selling point, such as steamed food restaurants can quickly serve meals in large quantities, and the packaging of this selling point will be promoted, which will detonate sales. If the selected group of people is a couple, then the love element will become the selling point of the explosive product, such as opening a sweet and warm decoration with poetic picturesqueness, while the love song lingers, the meal is a couple**, and the decoration is affectionate, in short, it is difficult to create love elements as much as possible, and it is difficult not to explode. More thoughts, more on that later.