The rapid and high-quality development of enterprises is inseparable from the continuous building of brands. Hot Cube attaches great importance to this and has opened up new development ideas in brand marketing. Since 2023, Hot Cube has held the 20th anniversary global ceremony, officially announced the brand spokesperson Qin Hailu, introduced the world's top capital, launched the "Thousands of Cities and Thousands of Points" National Wealth Promotion Association, and made a stunning appearance at the China Heat Pump Exhibition and China Heating Exhibition ......The brand's highlights continue.
In 2023, Hot Cube will fully open the first year of domestic business reform, strengthen brand image building and strategy implementation, and drive new brand growth. In terms of brand building, Hot Cube seizes the "carbon neutral" wealth outlet, focuses on heating, actively popularizes the new category of "floor heating machine" proposed by the initiative nationwide, interprets heat pump products with new thinking, and creates heat pump products that consumers can understand, understand and communicate. In terms of channel construction, it put forward the plan of "1,000 stores in three years, 1,000 stores and 10,000 points", vigorously carried out wealth promotion and investment promotion throughout the country, and built a marketing matrix of floor heating machines through online and offline channels to strengthen brand communication.
In the first half of 2023 alone, Hot Cube Floor Heating Machine has held 21 wealth promotion conferences, successfully attracted more than 70 channel service providers, and more than 40 high-standard brands have opened, with a strong momentum of upward development.
As a green and low-carbon thermal energy solution, heat pump technology is an inevitable path to replace fossil energy and achieve "carbon neutrality" in the field of medium and low temperature heating. The floor heating machine product independently developed by Hot Cube has an energy efficiency ratio of up to 425%, and the direct carbon emissions during operation are almost zero. It has been calculated that for every 1kW of heat generated, the heat pump floor heating machine reduces the primary energy consumption by 51% compared to the coal-fired boiler; Compared with gas boilers, heat pump floor heating reduces primary energy consumption by about 41%, which can not only create a warm and comfortable home environment for users, but also avoid the environmental problems caused by burning fossil energy for heating, help open the era of clean heating for all, and contribute to the sustainable development of human society.
Hot Cube has been deeply engaged in heat pump heating for more than 20 years, constantly giving full play to its technical advantages in focusing on heat pumps, exploring the boundaries of energy efficiency, and is a leading enterprise in the heat pump floor heating machine industry. Overseas, Hot Cube has reached strategic cooperation with ES, Parker D**is and other international high-end heat pump, floor heating and air conditioning group companies to jointly explore the European and American markets, and its products are exported to 56 countries and regions such as Germany, France and Finland. In China, with excellent performance and excellent quality, the performance of Hot Cube has doubled for three consecutive years, an increase of 100% against the trend, and the market volume of heat pump floor heating machine has continued to grow by ......
In addition, in 2023, the world's top investment companies will officially join hands with Hot Cube to help Hot Cube continue to promote enterprise digitalization, intelligent transformation and upgrading, organizational ecosystem construction, channel and terminal construction, and heat pump floor heating machine technology innovation, build a dynamic "moat" for the brand's leapfrog growth, lay out the global market, make the "floor heating machine" brand influence famous all over the world, and realize the development goal of "becoming a world-class leader in the heat pump industry" of Hot Cube.