In the past 2023, Apple surpassed Samsung to become the world's No. 1 brand in mobile phone shipments with its ultra-high sales of iPhones, which also made Apple's stock price and market value soar. As Apple's most sought-after iPhone, it can be seen almost everywhere in our lives, but the high price also discourages many people, but now Apple is not as good as in the past, and the latest release of the iPhone15 series has taken a big dive, hitting a record low.
The iPhone15 series was released and launched in September 23, and it can be said that it is almost the same time as the Huawei Mate60 series. Now, after Apple's official *** uses the official drop and platform coupons, the iPhone15 128GB version is only priced at 4849 yuan, which is also the most ruthless official price reduction.
Prior to this, Apple officially used the Spring Festival of the Year of the Dragon to officially reduce the price of its products, including iPhone, iPad, Mac and Air Pods and other devices, although the price reduction is not as large as some platforms, but it is extremely rare to reduce prices on Apple's official website. According to the analysis of data, the release of the iPhone15 series is not as hot in the domestic market as before, and part of the reason also comes from Huawei's comeback in the mobile phone business.
Apple has always attached importance to the domestic market, because the domestic contribution to iPhone sales is very high, but with the continuous development of Android models and Huawei's technological breakthroughs, the current iPhone is no longer as attractive as previous generations. **The problem of the iPhone has been criticized is the lack of innovation, although the product power is still very strong, but compared to previous generations of products, there are not many upgrade points.
Moreover, the iPhone also occupies a part of Huawei's high-end market share in China, and since Huawei was sanctioned, the overall sales of the iPhone in China have also ushered in a wave**. But with the release of the Huawei Mate60 series, many iPhone owners have changed back to the former Huawei mobile phones.
Now Apple is also in order to increase sales, and has started the official *** price reduction on third-party platforms, because it is about to usher in "38 International Women's Day", so it also provides an opportunity for mobile phone sales growth. Because now Apple is also aware that if it wants to stabilize sales in the domestic market, it must rely on price reduction. You must know that Apple used to be very arrogant in **, not only **high, but also rarely reduced prices, and there are still consumers to pay, but now this situation seems to no longer exist.
Just recently, it was reported that Apple has abandoned its plans to build a car and instead focus on AI technology. Although Apple has not officially released the Apple car on the market, it is still very difficult for Apple to launch a car, whether it is in terms of technology or financial resources, but Apple still feels that the car plan is wrong, at least for now, so it stopped the loss in time.
Compared with cars, AI artificial intelligence technology is more important, because now the new energy models have become very intelligent, almost every year there will be a big improvement, compared with traditional fuel vehicles, Apple only after mastering advanced AI technology, in order to master the market, because now all the big companies in the technology are laying out AI projects, for the capital investment is also quite large, so for Apple, the world's highest market capitalization, now even if the bow is turned, it is still too late to specialize in AI projects.
To sum it up. Combined with Apple's Vision Pro, which was launched some time ago, Apple will definitely integrate more artificial intelligence into its future development, which is also the direction of future development. In terms of product strength, the performance and experience of the iPhone15 series are still strong, and combined with the current price, it is still worth choosing. **10,000 Fans Incentive Plan