For new energy vehicles, 2024 is the year of "tiredness", just after the Spring Festival, BYD announced the price reduction of the original various models, and within 10 days, it has successively launched Qin Plus DM-i Glory Edition, Destroyer 05 Glory Edition, Han DM-i Glory Edition, Han EV Glory Edition, Tang DM-i Glory Edition, Song Plus Glory Edition, Seal DM-i Glory Edition, Song Pro DM-i Glory Edition, these upgraded models have also achieved "increase in volume without price increase" and even compare with models of the same level** Much cheaper. This series of operations has made many old joint venture fuel vehicle brands completely dumbfounded, is this nothing more than BYD? In fact, BYD's series of moves also shows that domestic new energy vehicles are moving forward steadily, and this is not a "small profit but quick turnover" or a war, but the technology accumulation of the car companies themselves, and the scale effect brought by the integration of the first chain. In any case, BYD's "dimensionality reduction strike" has really brought benefits to consumers, which can further accelerate the transformation of traditional fuel vehicles to new energy vehicles.
As far as the current domestic A-class SUV market is concerned, the brand of traditional joint venture car companies has occupied many years, and domestic car brands have also tried to break this market share many times. However, with the release of the BYD Yuan PLUS Glory Edition on March 4, it seems to have brought new vitality to the A-class SUV market and made many joint venture fuel car brands tremble. BYD Yuan PLUS Glory Edition belongs to the e platform 30 products, the battle of glory and then add weight, it has the same level of joint venture fuel vehicles, and it also has the functional configuration of mid-to-high-end models, and the key is that it is very cheap, which can be regarded as the king of cost performance in the same level. Coupled with BYD's "Glory Nine Consecutive Attacks", it is simply going to make traditional joint venture fuel vehicles have no way out.
In recent years, many traditional joint venture fuel vehicles are also cutting prices, but this price reduction is more about cutting corners to reduce costs, and BYD's new energy vehicle price reduction is more based on its own strength, mainly thanks to BYD's strong vertical and efficient integration capabilities and fine cost control capabilities, so that BYD has more initiative in product pricing, and at the same time can ensure that the quality and quality are not reduced, so that the performance and configuration are better than the same level of fuel vehicles, who said that "fish and bear's paws can't have both"?
So far, the war is not only the first confrontation, new energy vehicles and fuel vehicles have been reduced in price, and a situation of opposing camps has been formed. From "the same price of oil and electricity" to "electricity is lower than oil", in essence, BYD has set off a cognitive war. With the participation of more car companies, there will be a consensus that new energy vehicles will replace traditional fuel vehicles.
It doesn't seem to make much sense to just preach it, but the sales volume speaks for itself. BYD's annual sales in 2023 will exceed 3.02 million units, becoming the world's top new energy vehicle sales. BYD's new energy vehicles are not only selling well in China, but also very popular in overseas markets, with export sales exceeding 24 in 202320,000 vehicles, covering more than 400 cities in 70 countries and regions on six continents around the world. BYD's strategic layout of going overseas not only demonstrates BYD's global vision, but also reflects its firm belief in helping the global green energy transformation, so that the world can achieve the goal of "carbon neutrality" as soon as possible.
At the Geneva Motor Show, which opened not long ago, BYD displayed 8 blockbuster models, including Yangwang U8, Denza D9, Denza N7, Song Plus DM-i (overseas version named Seal U DM-i), etc., and also showed its self-developed DM-i super hybrid technology to European consumers for the first time. These innovative products and technologies not only represent BYD's outstanding achievements in the field of new energy, but also announce to the world the rapid development of Chinese auto brands driven by technical barriers and the rise of Chinese auto brands on the global stage.
At the same time, BYD has also become the official partner of Euro 2024, which will further enhance the international influence of its brand and provide strong support for its development of overseas markets, especially the European market.
It is worth mentioning that BYD is also an enterprise that attaches great importance to corporate culture and has a strong sense of social responsibility. In the Hangzhou BYD Han car owner righteousness and courage incident a few days ago, BYD not only responded quickly to reward the owner with 200,000 yuan, but also considered setting up the "BYD Car Owner Positive Energy and Righteousness and Courage Award" to promote and encourage the positive energy of the society. This kind of active social responsibility not only reflects BYD's entrepreneurial spirit, but also wins it wide social praise.
In 2024, BYD will open with a "king bomb", and the finale of the Yuan plus glory version, I wonder if BYD's glory version will end here? But in any case, this is enough to show BYD's outstanding strength and strong market competitiveness in the field of new energy vehicles. With the gradual advancement of the conversion from oil to electricity, BYD may continue to lead the development trend of the industry and bring more high-quality, low-carbon and environmentally friendly automotive products to consumers. Let us look forward to this great change in the automotive industry and witness the glorious arrival of the new energy era.