According to foreign media reports: In the first 6 weeks of this year, Apple's iPhone sales in China fell by 24%, but Huawei's Mate60 series mobile phones bucked the trend and increased by 64%.
There may be several internal reasons why Huawei's mobile phones can achieve contrarian growth:
1.Technological innovation: Huawei has been committed to technology R&D and innovation, and has continuously launched competitive products. Its ** mobile phones may have adopted advanced technologies, such as 5G, chip technology, camera technology, etc., which have attracted the attention of consumers.
2.Excellent quality and performance: Huawei focuses on the quality and performance of its products to provide a stable and smooth user experience. This makes consumers have a high level of trust in Huawei mobile phones and are willing to choose to buy them.
3.Brand influence: Huawei has established a strong brand image around the world, and its brand awareness and reputation are high. Consumers may have a positive view of the Huawei brand and are more inclined to choose Huawei phones.
4.User stickiness: Huawei has increased user stickiness by providing good after-sales service, software updates, and an ecosystem. Users are highly satisfied with Huawei mobile phones and are willing to continue to buy Huawei's new products.
5.Advantages in the local market: In the Chinese market, Huawei may have certain advantages as a local brand, such as a better understanding of the needs and preferences of local consumers, and can better meet market demand.
6.Marketing strategy: Huawei may have adopted effective marketing strategies, including advertising, campaigns, partnerships, etc., to attract more consumers to buy its phones.
7.Diversification of product lines: Huawei has launched different series of mobile phones to meet the needs of different consumer groups and expand its user base.
8.R&D investment: Huawei continues to invest heavily in R&D to continuously improve the competitiveness and innovation of its products.
9.Chain management: Efficient chain management ensures that the production and production of Huawei mobile phones can meet market demand in a timely manner.
10.Adapting to market changes: Huawei is able to quickly adapt to market changes and adjust its product and marketing strategies in a timely manner based on consumer needs and market trends.
The combined effect of these factors has enabled Huawei's mobile phones to achieve growth in the face of the contrarian trend.
Of course, the specific reasons may vary depending on factors such as the market environment, competitive situation, and consumer behavior, but Huawei's "Nanniwan" spirit and innovation ability can be called a model for national brands.