The selection and application of popular colors in the design of branded clothing must take into account several key factors, such as market demand, brand positioning, target consumer groups, cost and production feasibility. Take Urban Revivo (UR), a well-known fast-luxury fashion brand in China, for example, whose design philosophy emphasizes urbanization, diversification, avant-garde, high quality, internationalization and sustainability. Therefore, when designing products, UR not only uses popular colors, but also pays more attention to conveying the unique value of the brand through color, so as to accurately attract its target consumers.
Capturing what's popular is always an ongoing and in-depth research topic for fashion brands. According to the person in charge of UR, the brand has long been committed to accurately grasping fashion trends and adhering to the core tenet of "leading the way". This ensures that the products launched by the brand are attractive to the market, while maintaining the brand's uniqueness and long-term growth strategy.
Urban Revivo Spring 2024 Blockbuster With the continuous improvement of China's international status, China's current fashion discourse and clothing design power have gradually emerged. In order to shape the power of "modern fashion" in the future, the entire Chinese fashion design community is making unremitting efforts. In recent years, Chinese fashion design has attracted more and more attention on the international stage, and the fast-luxury fashion brand UR has actively expanded its overseas stores, and the influence of China International Fashion Week has gradually expanded to a global scope. These signs show that Chinese clothing design is firmly on the road of internationalization, and at the same time shows the unique charm of Chinese design and the power of "modern fashion".
The Chinese fashion industry has built up a deep mindset about local cultural values, while maintaining a keen eye for global trends. This unique perspective allows the Chinese fashion industry to form original trends and trends. The future of China's fashion design innovation and breakthrough has shown the light of hope. However, in order to continue to strengthen this development momentum and go further, it requires the joint efforts and unremitting pursuit of the entire industry, including UR (Urban Revivo). Only in this way can the Chinese fashion industry play a more important role on the international stage and show the unique charm and influence of Chinese design.