All indications show that 2024 will be a critical year for the development of new energy vehicles. On the one hand, the domestic new energy vehicle market is becoming more and more volatile, just after the Spring Festival holiday, the first war is full of smoke, often tens of thousands of yuan of drops, there is no most volume, only more volume; On the other hand, in the global automotive industry, Apple withdrew from making cars, European and American car companies returned to fuel vehicles, and Toyota raised hydrogen energy ......Let the future direction of new energy vehicles become confusing. There are also many industry bigwigs who believe that new energy vehicles may end the blowout period in 2024 and the growth rate will slow down. Perhaps because of this, the domestic new energy vehicle market has become more volatile, and they are seizing the high ground of competition, and they will be beaten or even eliminated if they are backward.
Of course, in addition to competition, there may also be reasons for the sharp price reduction of power batteries, which increases the confidence of new energy vehicle companies to launch the first war.
Recently, the luxury pure electric brand Zeekr has also made a move, and the brand's first car launched in 2021, Zeekrypton 001, has been officially replaced. The launch of the new ZEEKR 001 can be said to have been fully prepared, with 1118 upgrades, and the upgrade ratio of "assembly-level" components exceeds 55%: 800V high-voltage system, lidar, 5D movie viewing, cockpit**, dual-cavity air suspension, intelligent magic carpet, 8 headrest audio ......A dazzling array of standards, industry firsts.
First, the only one in the same level, it is not an exaggeration to describe it as reborn.
What's more, in the case of additional equipment and upgrades, the price of the vehicle has been significantly reduced: four models, with a starting price of 2690,000 yuan, 3 lower than the guide price of cash10,000 yuan, and the top version is from the original 3860,000 yuan to 3290,000 yuan, a drop of 570,000 yuan. While cheering, many audience members also secretly muttered: "It's too ruthless!" ”
Let's take a look at how the new ZEEKR 001 is "ruthless" on the product.
It should be noted that unlike other brand models, the new ZEEKR 001 did not make much fuss about the appearance, but only added the "hunting green" body color and bumpers, wheels for sports upgrades, ZEEKR CEO An Conghui's reason is that the 001 hunting appearance is already very classic, "classic and eternal", and there is no need to make major changes. On the contrary, the new car has undergone a large number of upgrades in places that everyone can't see, from the architecture to the three electrics, and then to the body, cockpit and intelligent driving, all of which have been reborn, and 1,118 of the 2,000 or so "assembly-level" assembly components of electric vehicles have been upgraded.
As a luxury hunting car, performance and handling are naturally its most important labels. The all-new ZEEKR 001 is equipped with a front-induction asynchronous, rear permanent magnet synchronous electric drive system and a double-gear planetary reducer developed with the same architecture as the 001 FR, and the four-wheel drive version has a 000 acceleration of 3In 3 seconds, the maximum power is 580kw, the maximum torque is 810 N·m, and the power performance exceeds 67L V12 engine; The latest intelligent chassis system upgrades the current single-chamber air suspension to a dual-chamber air suspension, with CCD electromagnetic damping system, intelligent magic carpet, and adjusts the suspension hardness in milliseconds; The Z-Sport variant comes standard with a bounce mode and a drift mode, and the Z-Sport variant can also be upgraded with a dedicated track mode with more than 13,000 customizable driving styles. In addition, the new ZEEKR 001 is also equipped with a hidden electric tow hook and an exclusively developed intelligent towing mode.
It is worth mentioning that China's first F1 driver, Zhou Guanyu, became the chief control officer and the first owner of the new Zeekr 001, and F1 world champion Raikkonen also personally participated in the development and tuning of the "Raikkonen mode" of the new Zeekr 001.
The all-new ZEEKR 001 is equipped with a full-stack 800V high-voltage system as standard, and provides two power batteries, namely a 100-degree Kirin battery and a 95-degree CATL Shenxing battery for the world's first mass production. The maximum range is up to 750km, and the fastest fast charging from 10% to 80% only takes 115 minutes, 5 minutes of charging can add 256km.
In terms of safety, the all-new ZEEKR 001 is equipped with an integrated die-casting rear aluminum body as standard, which can reduce the deformation by 12% in the event of a rear collision; Vehicle satellite communication technology can realize two-way satellite message and satellite call functions, and the signal quality is twice that of ordinary handheld satellites**; Lidar as standard; Mobileye's latest-generation intelligent driving solution enables full scenario coverage of parking, highway and urban intelligent driving.
It is reported that the fingertip parking function and LCC+ enhanced lane centering assistance system, which are highly concerned by users, are expected to be pushed by OTA in the second quarter of this year; The high-speed NZP function will cover more than 60 cities by the end of March, and more than 90% of the prefecture-level cities in the country in the second quarter of this year; City NZP will also start the first public beta test of users from the second quarter of this year.
In terms of intelligent cockpit, the all-new Zeekr 001 is equipped with a Yamaha surround stereo 7 composed of 28 speakers as standard1.4 sound system, peak power over 3000 watts, support Dolby Atmos, front and rear four seats with 2 headrest audio; Standard 1505 inch 2The 5K flexible OLED central control screen can provide users with an immersive experience of "super sense 5D movie" in which audio, air conditioning, seats, ambient lights and fragrances interact with the plot of the movie; It is equipped with the 8295 intelligent cockpit chip as standard, and is equipped with the latest Zeekr 001 OS 60 system; It has a set of industry-unique "eye recognition" algorithms, which can adjust the rearview mirror, raise and lower windows, close the doors, etc. with just one look.
It is also worth mentioning that the new ZEEKR 001 has the industry's only "health decompression chamber", and its unique ** mode can quickly relieve anxiety. The new car is also equipped with intelligent follow-up seats and a LV zoned dimming canopy with nanotechnology.