Visual China.
Text |Sanchuanhui Cultural Industry, Author |Brother Xiaojun, editor |Peninsula.As the wave of digitalization sweeps the world, the cultural industry is at a historic turning point. In this transformation, digital models represented by SORA generative AI are becoming a powerful engine to promote the digital transformation of the cultural industry due to its unique advantages. In particular, it is worth noting that in different segments of the cultural industry, the application of SORA technology will show diversified characteristics, some fields may usher in revolutionary changes, while others may only improve efficiency and experience.
Due to the all-round impact of SORA on the cultural field, there is a lot of information on the Internet, but most of them focus on short, film and television, animation, games and other fields, which is not comprehensive. Sanchuanhui Cultural Industry (ID: Schwhcy) put forward a research idea, in general, to investigate the application potential and impact of generative AI in the cultural industry, it is best to compare and substitute them one by one according to the classification standards of the cultural and tourism industry (for example, the "Classification of Cultural and Related Industries (2018)" has 9 major categories, 43 medium categories, and 146 sub-categories. The National Statistical Classification of Tourism and Related Industries (2018) has 9 major categories, 27 medium categories, and 65 sub-categories.
In the new era, with the rapid development of digital technology, artificial intelligence (AI) has become the focus of attention in today's world. Since ChatGPT was launched last year, it has attracted more than 100 million users in just two months, and its powerful features have made people marvel at the potential of AI. At the beginning of 2024, the launch of the new AI star SORA Wensheng** model has once again aroused global attention and discussion.
As a new generation of AI products, SORA inherits the strong genes of digital models such as ChatGPT, and has achieved a major breakthrough in the technical level of "creative intelligence". Through technologies such as deep learning and natural language processing, it can understand the creator's intentions and needs, and automatically generate content that meets the requirements. Some experts pointed out that the success of SORA not only represents the progress of AI technology, but also indicates that AI will play an important role in more fields in the future.
In order to investigate the application and influence of AI intelligent technologies such as SORA generative in the cultural industry, this paper attempts to classify China's culture and related industries according to themExploratory research was conducted on nine categories of cultural industries, including news and information services, content creation and production, and creative design services, and the conclusion was that the impact of SORA technology on different cultural industries was different, and there was a certain degree of differentiation.
With the continuous advancement of technology, the news and information service industry is facing profound changes. Sora's ability to automatically generate high-quality**, image, and audio content not only improves news productivity, but also makes information capture more efficient, real-time, and personalized.
The potential of SORA in news and information services.
The first is to expand the innovation of financial services. Traditional newspapers rely on text and static to convey information, and by promoting the application of SORA's intelligent technology in the field of integration, it can bring readers a more vivid and rich visual experience. For example, through synthesis technology, newspapers can present important news events to readers in the form of short ones, so that readers can understand the events more intuitively. In addition, with SORA's generation function, you can also match your articles with dynamically generated dynamic illustrations or images to enhance the readability and attractiveness of your articles.
The second is to improve the stickiness of radio and television information. As a traditional news and information dissemination channel, radio and television can easily solve a series of problems such as interviewing, shooting, production and broadcasting through SORA technology, help TV stations quickly produce high-quality news programs, and realize cross-platform and cross-quality content distribution, so as to improve audience satisfaction and stickiness. For news organizations, SORA's generation function can create more AI anchors with realistic images for real-time broadcasting and on-site interaction, which promotes the quality and efficiency of traditional radio and television news services.
The third is to enhance the interactivity of Internet information. As an emerging news and information dissemination channel, the Internet is highly interactive and real-time. SORA technology can further improve the quality and efficiency of Internet news information services. For example, through SORA's generation and synthesis technology, news can produce more vivid and interesting news, attracting more users' attention and sharing. At the same time, using SORA's generation function, news can also be equipped with dynamically generated or GIF animations to enhance the visual effect and attractiveness of the article.
In general, intelligent technologies such as SORA generation, synthesis and generation have brought a richer and more vivid visual experience and more efficient and accurate content production methods to the news information service industry. These technologies will help improve the quality and efficiency of news and information services to meet the growing needs of users. At the same time, it is also necessary to be aware of the challenges and risks that these technologies may bring, such as the generation and spread of disinformation.
In the fields of literary creation, film and television production, animation and games, and ** creation, SORA intelligent generation technology has great application potential and influence. Through in-depth analysis of a large number of literary works, film and television scripts, and user feedback instructions, SORA technology can help creators solve problems such as ** or image conception, optimize post-editing, production and synthesis processes, and help improve creative efficiency and reduce creative production costs.
SORA's impact on the content creation cycle.
One is in film and television production and distributionImprove post-production efficiency: Traditional post-production requires professional skills and tools, while SORA's synthesis function can automate post-production work such as editing, special effects, and audio processing, reducing the technical threshold and improving production efficiency. At the same time, the compositing feature allows you to combine multiple clips, images, and audio assets to create a rich visual effect.
The second is in the animation and game industrySORA can provide the animation and game industry with a richer means of creating visual content. SORA can provide new game plots, characters and other elements and content gameplay for game development, and creators can generate high-quality character models, scenes, and animation effects more efficientlyThis will enhance the attractiveness and competitiveness of anime (animation) and game works.
The third is in literature and creationThe SORA intelligent generative model can use natural language processing technology to provide writers with creative inspiration, plot conception and other support, helping writers create more efficiently. And in terms of ** creative assistance,Through deep learning, SORA can automatically generate melodies, lyrics and other elements, providing new possibilities for creation and enriching the style and expression of works.
It's worth noting that while SORA has huge advantages when it comes to content creation, we can't ignore the challenges it can bring. For example, over-reliance on technology can lead to a diminished creativity for creators, or users can rely too heavily on personalized recommendations to ignore other great work. Therefore, when using SORA technology, it is necessary to make full use of its advantages, but also pay attention to protecting the independence of creators and the diverse needs of users.
The creative design industry is an important part of the cultural industry, and the emergence of SORA Wensheng has also promoted the advent of the era of "creative intelligence". At present, with the deep integration of culture and technology, artificial intelligence technology is no longer just an auxiliary toolIt is becoming an important force in the generation and realization of ideas. This intelligent generation mode not only improves the efficiency and quality of creative design, but also provides strong intellectual support for advertising creativity, graphic design, fashion design and other industries.
SORA's impact on the creative design industry.
The first is to inspire new inspiration for creative design. In the field of design creativity, SORA technology can not only generate synthesizes** and images according to the designer's instructions, reduce the physical workload of the designer, but also provide creative inspiration for the designer. Designers can draw creative elements and inspiration from the generated creative ideas and inspirations, and optimize the creative design works for a second or multiple times. In addition, SORA technology can also realize the interactivity and dynamics of design works, bringing users a richer and more immersive experience.
The second is to help personalize advertising. The traditional advertising production process is often time-consuming and costly, and the introduction of SORA technology has brought unprecedented convenience and efficiency to advertising production. Its generation and synthesis capabilities make it a breeze to create ad creatives, allowing designers to quickly turn ideas into vivid visual content. What's more worth mentioning is that SORA technology can also provide personalized customization for advertisements according to user needs and psychology (language instructions), thereby greatly improving the pertinence and conversion rate of advertisements.
In addition, SORA intelligent generation technology also enables cultural and creative products to no longer be limited to traditional physical forms, but also promotes their development in the direction of digitalization and virtualization through synthetic image generation functions. For example, new forms of cultural and creative products such as digital artworks and NFTs (non-fungible tokens) based on blockchain technology are emerging, bringing a broader market and development space for the cultural and creative industry.
Traditional cultural communication mainly includes publication distribution, radio and television program transmission, radio, film and television distribution and screening, art performances, Internet cultural and entertainment platforms, art auctions and first-class arts and crafts sales and other channels. However, with the emergence of SORA's core functions such as generation, synthesis and generation, the impact of these intelligent technologies on the traditional cultural communication industry will be far-reaching and multi-dimensional.
SORA's Impact on the Cultural Communication Industry Mind Map.
First, it can effectively expand radio and television communication channels. SORA's generation function can accurately understand and parse the text description entered by the user, capture the key information and intent in it, and then automatically generate content that meets the description requirements based on this information. Whether it is the scene or the details, the SORA can present an effect similar to the real image. At the same time, SORA can also combine natural language processing technology with generation technology to provide users with a new way of creating. This innovative technological innovation makes the creation of the first more simple and intuitive, provides more possibilities for creators, and also brings revolutionary changes to radio and television communication.
Second, it can effectively promote cultural exchanges and dissemination. SORA's generation and synthesis capabilities make it easy to blend elements from different cultures to create cross-cultural compositions. For example, to make a documentary about the cultural exchange between the East and the West, you can use SORA technology to seamlessly connect Chinese and Western historical scenes, character stories, festivals and other elements, so that the audience can feel the charm between different cultures. In addition, SORA can integrate advanced machine translation technology to provide real-time translated subtitles for ** content, so that audiences in different countries can better understand and accept content from different cultures.
The third is to promote the integrated development of art performances. SORA can help creators combine traditional culture with modern culture, and innovate artistic performance forms that have both traditional charm and modern sense. For example, SORA can integrate the expression techniques of different art forms, such as combining the performance form of drama with the shooting technique of film, or the narrative of literary works and the expression of ** drama to create a richer and more diverse art form. These functions are especially conducive to the adaptation and secondary innovation of traditional repertoire, and are of great significance to promoting the inheritance and development of culture and art.
Cultural investment and operation mainly include: cultural investment and asset management, operation management (cultural enterprise headquarters management, cultural industry park management). With the emergence of core functions such as generation, synthesis and generation of SORA, it will also have a far-reaching impact on the cultural investment and operation industry.
First, it will help to enhance the attractiveness of investment. In the operation of cultural investment, it is very important to show the unique charm and potential value of the project to potential investors. SORA's generation (synthesis) function can produce high-quality, multi-dimensional project promotion videos, and present the core value, creative highlights and market potential of cultural projects to investors in an intuitive and vivid way. This visual presentation can greatly increase investors' awareness and interest in the project, thereby enhancing their willingness to invest.
Second, it helps to expand marketingThrough synthetic and generative technologies, SORA operators can create marketing content that meets the tastes of the local market and appeals to international audiences, resonating with global audiences and promoting the global dissemination and sales of cultural products. This will help cultural investment and operation projects to expand the international market and improve brand awareness. In addition, SORA technology also supports the generation of creative and attractive materials, which operators can promote through multiple channels such as social media and advertising platforms to attract more potential audiences.
Third, it will help promote project financing. In the fierce market competition, how to obtain the support of local** and financial institutions is very important. Therefore, a successful project introduction film can not only show the development prospects and investment value of the project, but also convey the professional ability and market insight of the operator, so as to win high recognition and financial policy support from the local government, accelerate the financing process of related projects, and promote the operation of the project to achieve market expectations as soon as possible.
SORA's impact on the cultural investment and operation industry.
To sum up, SORA's ** and ** generation (synthesis) functions play an important role in cultural investment and operation. By visually demonstrating the value of the project, highlighting the characteristics of the project, enhancing investor confidence and facilitating the rapid financing of the project, SORA helps to enhance the attractiveness of cultural investment and operation projects and provides strong support for the successful implementation of the project.
The cultural entertainment and leisure service industry covers many fields such as cultural and entertainment services, scenic tour services, and leisure and sightseeing services. SORA's intelligent technologies such as generation, synthesis and generation have a wide range of potential applications in the cultural, entertainment and leisure service industry, which can greatly enrich service content, improve user experience, and promote innovation and development of the industry.
Potential applications of SORA in the cultural, entertainment and leisure services industry.
First, it helps to enhance the experience of culture and entertainment. SORA's generative technology can create highly realistic virtual scenes, providing users with immersive virtual reality (VR) and augmented reality (AR) experiences. For example, in the scenic tour service, the use of SORA's ** generation technology can create an interactive storyline for tourists, thereby increasing the sense of participation and immersion of tourists. This interactive storytelling has a wide range of applications in a variety of cultural and entertainment activities.
Second, it helps to enhance the added value of scenic spots. SORA's intelligent technologies such as generation, synthesis and generation may help tourist attractions drive secondary consumption by tourists. For example, scenic spot operators can customize personalized tourism for tourists through SORA synthesis technology, integrate the user's personal image, tour items and tour experience into the user, and produce personalized tourism MV, tourism commemoration, etc., to increase entertainment and commemorative value.
The third is to help expand the new format of culture and entertainment. In the field of culture and entertainment, personalization is always an important trend. SORA's generation technology has certain application potential in cultural, entertainment and leisure services. For example, relevant cultural enterprises can use SORA's ** generation technology to customize personalized avatars, emojis and image posters for users to share and interact on social **. This personalized expression can increase the user's social interaction pleasure and promote communication and sharing between users.
To sum up, SORA's generation technology has a wide range of application potential and market prospects in the field of cultural, entertainment and leisure services. Through the application of personalized content customization, innovative social interaction methods, enhancing user participation and stickiness, promoting cross-border cooperation and innovation, and improving brand image and marketing effectiveness, SORA helps to expand the new format of culture and entertainment, and promotes the innovation and development of the entire industry.
Cultural auxiliary production and intermediary services mainly include the manufacture of cultural auxiliary supplies, printing and copying services, copyright services, conference and exhibition services, cultural brokerage services, cultural equipment (supplies) rental services, cultural research and training services and other related industries. With the continuous maturity of the application of artificial intelligence technologies such as SORA, the impact on culture-assisted production and intermediary services in the future is also obvious.
The impact of SORA on the culturally assisted production industry.
The first is to accelerate the iteration of cultural aids. SORA** generation and synthesis technology not only reinvents the traditional process of product design, but also brings unprecedented efficiencies to production. Designers can use SORA's generation function to quickly turn ideas into realistic 3D models, preview renderings and adjust design structures in real time, thereby accelerating the process of design iteration. Instead of waiting for lengthy production cycles or relying on physical prototypes to evaluate and improve, designers can make quick decisions and adjustments with instant visual feedback.
The second is to help cultural research and training services. SORA generation and synthesis technology can provide an innovative means for the display and training of scientific research results, so that scientific research results can be presented to the public and researchers in a more intuitive and understandable way, and promote the dissemination and promotion of scientific research results. At the same time, high-quality training** provides an efficient and convenient training method for cultural research practitioners, and improves their professional quality and skill level.
The third is to improve the quality of printing and copying. SORA also has the ability to repair and generate and synthesize, not only to generate different sizes, the highest resolution can reach 2048x2048, this ability makes SORA or become a creative tool for the traditional printing and reproduction industry, and promote the transformation and upgrading of traditional industries. For example, printing and reproduction operations can easily print high-precision prints according to user needs, and both color accuracy and personalized design have been greatly improved.
In addition, in terms of conference and exhibition service applications, SORA intelligent technology can create a new mode of virtual exhibition, bringing more interest and attractiveness to conferences and exhibitions. For cultural brokerage services, generation and synthesis technologies provide strong support for the production of promotional materials and customer relationship management.
China's cultural equipment production industry mainly includes printing equipment manufacturing, radio, television and film equipment manufacturing and sales, video equipment manufacturing and sales, performing arts equipment manufacturing and sales, amusement equipment manufacturing, musical instrument manufacturing and sales and other subdivisions. With the emergence of intelligent technologies such as SORA generation, synthesis and generation, it will have a huge impact on the traditional cultural equipment production industry.
The impact of SORA on the cultural equipment production industry.
The first is in the field of radio, television and film equipment manufacturingSORA technology provides strong support for content production, special effects processing, scene synthesis, etc., which will greatly improve production efficiency and quality. For example, Sora supports a variety of compositing techniques, including extensions, editing (replacing scenes in the scene), and seamlessly connecting the two. These capabilities have greatly expanded the scope of application of SORA, lowered the threshold of post-processing and dependence on traditional equipment, and brought a certain impact on the manufacturing of radio, television and film equipment.
The second is in the field of camera equipment manufacturingAlso benefit from the intelligent capabilities of SORA technology. Through SORA and generation technology, in addition to generating high-quality and high-quality products, the camera equipment will also expand to thermal imaging and air imaging to meet the needs of diverse cultural tourism application scenarios. For example, Huawei plans to launch a leading, innovative, and disruptive product this year. It is said that this product may be an aerial imaging product that enables aerial imaging interaction without any media.
The third is in the field of performing arts equipment manufacturingSORA technology brings a wealth of innovation to stage effects and interactive experiences. Through compositing and projection technology, performing arts equipment is able to create stunning visual effects and enhance stage presence. Intelligent algorithms make the interaction between actors and virtual characters more natural and smooth, bringing a more immersive performance experience to the audience. This means that the future performing arts equipment will rely more on artificial intelligence technology, thereby promoting the innovative development of the performing arts industry.
In addition, the field of amusement equipment manufacturing has also ushered in the injection of SORA technology. Intelligent technology adds more interactive elements and creative game design to amusement equipment, making the game experience more intelligent and personalized. Through the most advanced generation and synthesis technology, amusement equipment can create realistic virtual game scenes, bringing guests a more exciting and interesting gaming experience.
With the rapid development of intelligent technologies such as SORA generation, synthesis and generation, the cultural consumption terminal production industry is facing huge opportunities for change. This industry covers stationery manufacturing, pen and ink manufacturing, toy manufacturing, festival supplies manufacturing and information service terminal manufacturing, etc., which are directly related to people's daily life and cultural and entertainment needs.
The impact of SORA on the cultural consumption end production industry.
One is in the manufacturing and application of stationery pen and inkSORA technology can help design more intelligent and personalized stationery products. Through synthesis and generation technology, designers can quickly generate a variety of design solutions, providing customers with more choices. At the same time, benefiting from SORA's intelligent image processing technology, more unique and creative pen and ink products can be designed to improve the market competitiveness of products.
The second is in the application of the toy manufacturing industryArtificial intelligence technologies such as SORA can support the rapid design and manufacturing of toys through 3D printing technology and rapid prototyping technology. Designers can quickly generate 3D models of toys through software and print them out quickly through 3D printers. This not only shortens the product development cycle, but also reduces costs. At the same time, AI technology can also promote the intelligence and interactivity of toys, and stimulate children's creativity and imagination through technologies such as voice recognition and motion sensing.
The third is in the manufacture of wearable intelligent cultural equipmentWith the rise of wearable smart devices, consumers' requirements for visual experience are also increasing. In this context, the powerful processing power of SORA technology is particularly crucial. Through its advanced generation, synthesis and generation functions, SORA technology enables consumers to get an immersive experience and enjoy a high-quality visual feast, whether it is a movie, a TV series or a game.
To sum up, intelligent technologies such as SORA generation, synthesis and generation have huge potential applications and possibilities in the cultural consumption terminal production industry. By applying these technologies to stationery manufacturing, pen and ink manufacturing, toy manufacturing, festival supplies manufacturing and information service terminal manufacturing, etc., we can promote the innovation and development of these industries, meet people's growing demand for culture and entertainment, and bring more color and fun to people's lives.
To sum up, although the application scope and influence of AI intelligent technologies such as SORA generative in the nine major cultural industries are different, their impact on the modern cultural industry system is all-round. More importantly, AI intelligent technology plays an indispensable role in promoting the digital and intelligent transformation of the cultural industry, promoting the collaboration between the upstream and downstream of the industrial chain, and enhancing the competitiveness and innovation ability of the entire industry.
In the face of opportunities and challenges, local and cultural tourism enterprises need to strengthen technology research and development and innovation, continuously strengthen the application exploration and practice of AI artificial intelligence technology in the cultural field, and continue to promote the development of the cultural industry in a more intelligent, personalized and innovative direction. At the same time, it is also necessary to strengthen the construction of corporate science and technology ethics and legal system to ensure the legitimacy and compliance of technology application.
In conclusion, the launch of SORA once again demonstrates the great potential and impact of generative AI in the cultural industry. With the continuous development and application of digital intelligence technology, we have reason to believe that AI will play a more important role in building a modern cultural industry system and bring more colorful cultural experiences to mankind.